._page_gdl9u_1{--paper:#f4f0e8;--ink:#111314;--wine:#790008;--lime:#e8ff55;--sky:#9dd7e7;--accent:var(--lime);background:var(--paper);color:var(--ink)}._page_gdl9u_1 *{box-sizing:border-box}._page_gdl9u_1 :is(section,article,div,figure,nav){min-width:0}._page_gdl9u_1 :is(h1,h2,h3,p,a,span,strong){overflow-wrap:break-word}._page_gdl9u_1 h1,._page_gdl9u_1 h2,._page_gdl9u_1 h3{font-family:Recoleta,Georgia,serif}._page_gdl9u_1 a{color:inherit}._page_gdl9u_1 :is(a,button,summary):focus-visible{outline-offset:5px;outline:3px solid #6e78ff}._eyebrow_gdl9u_3{letter-spacing:.12em;text-transform:uppercase;margin:0;font:800 .68rem/1.5 Arial,sans-serif}._hero_gdl9u_3{background:var(--wine);color:#fff;grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr);align-items:center;gap:50px clamp(30px,6vw,90px);padding:118px clamp(22px,5vw,82px) 74px;display:grid}._breadcrumb_gdl9u_3{text-transform:uppercase;flex-wrap:wrap;grid-column:1/-1;gap:10px;font:700 .67rem/1.4 Arial,sans-serif;display:flex}._heroCopy_gdl9u_3>._eyebrow_gdl9u_3{color:var(--accent)}._hero_gdl9u_3 h1{letter-spacing:-.05em;margin:23px 0;font-size:clamp(2.8rem,5.5vw,6.8rem);font-weight:600;line-height:.98}._hero_gdl9u_3 h1 em{color:var(--accent);font-style:normal}._lead_gdl9u_3{max-width:680px;font:1.05rem/1.65 Arial,sans-serif}._actions_gdl9u_3{flex-wrap:wrap;gap:10px;margin-top:28px;display:flex}._actions_gdl9u_3 a{border:1px solid #ffffff70;padding:17px 20px;font:800 .73rem/1.3 Arial,sans-serif;text-decoration:none}._actions_gdl9u_3 a:first-child{background:var(--accent);border-color:var(--accent);color:var(--ink)}._heroSystem_gdl9u_3{background:#ffffff0a;border:1px solid #fff5;padding:26px}._heroSystem_gdl9u_3>p{color:#ffffffc9;margin:22px 0 0;font:.76rem/1.55 Arial,sans-serif}._funnel_gdl9u_3{flex-direction:column;align-items:center;gap:10px;margin-top:32px;display:flex}._funnel_gdl9u_3>*{text-align:center;border:1px solid #ffffff85;width:100%;padding:22px 12px;font:600 clamp(1.1rem,1.7vw,1.8rem)/1.15 Recoleta,Georgia,serif}._funnel_gdl9u_3>:nth-child(2){width:91%}._funnel_gdl9u_3>:nth-child(3){width:82%}._funnel_gdl9u_3>strong{background:var(--accent);width:73%;color:var(--ink);border-color:var(--accent)}._section_gdl9u_3{padding:80px clamp(22px,5vw,82px);scroll-margin-top:85px}._section_gdl9u_3 h2{letter-spacing:-.04em;margin:18px 0 24px;font-size:clamp(2.2rem,4.1vw,4.7rem);font-weight:600;line-height:1.06}._split_gdl9u_3{grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(30px,6vw,90px);display:grid}._prose_gdl9u_3{max-width:740px;font:1rem/1.8 Arial,sans-serif}._prose_gdl9u_3 p:first-child{margin-top:0}@media (max-width:900px){._hero_gdl9u_3{grid-template-columns:minmax(0,1fr);gap:35px}._heroCopy_gdl9u_3{max-width:780px}._heroSystem_gdl9u_3{width:100%;max-width:650px}._hero_gdl9u_3 h1{font-size:clamp(2.8rem,6.6vw,5.4rem)}._split_gdl9u_3{grid-template-columns:minmax(0,1fr)}}@media (max-width:600px){._hero_gdl9u_3{padding-top:104px;padding-bottom:40px}._section_gdl9u_3{padding-top:48px;padding-bottom:48px}._heroSystem_gdl9u_3{padding:18px}._funnel_gdl9u_3>*{padding:17px 9px}._actions_gdl9u_3{flex-direction:column}._actions_gdl9u_3 a{width:100%}}._webPage_gdl9u_6{--accent:var(--sky)}._webPage_gdl9u_6 ._hero_gdl9u_3{background:#151919}._anchorNav_gdl9u_6{background:var(--paper);border-bottom:1px solid #15191940;flex-wrap:wrap;gap:0;padding:0 clamp(22px,5vw,82px);display:flex}._anchorNav_gdl9u_6 a{text-transform:uppercase;margin-right:22px;padding:19px 20px 19px 0;font:800 .67rem/1.4 Arial,sans-serif;text-decoration:none}._anchorNav_gdl9u_6 a:hover{text-decoration:underline}._sectionHeading_gdl9u_6{grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);align-items:end;gap:clamp(25px,5vw,80px);margin-bottom:35px;display:grid}._sectionHeading_gdl9u_6 h2{margin-bottom:0}._sectionHeading_gdl9u_6>p{max-width:680px;margin:0;font:1rem/1.7 Arial,sans-serif}._dark_gdl9u_6{background:var(--ink);color:#fff}._dark_gdl9u_6 ._eyebrow_gdl9u_3{color:var(--accent)}._sky_gdl9u_6{background:var(--sky)}._paperInset_gdl9u_6{background:#e9e2d7}._note_gdl9u_6,._demoNote_gdl9u_6{max-width:1100px;margin:25px 0 0;font:.8rem/1.7 Arial,sans-serif}._definitionGrid_gdl9u_6{border:1px solid #15191955;grid-template-columns:repeat(4,minmax(0,1fr));display:grid}._definitionGrid_gdl9u_6 article{border-right:1px solid #15191955;padding:25px}._definitionGrid_gdl9u_6 article:last-child{background:var(--lime);border:0}._definitionGrid_gdl9u_6 article>span{font:800 .7rem Arial,sans-serif}._definitionGrid_gdl9u_6 h3,._toolCards_gdl9u_6 h3,._knowledgeGrid_gdl9u_6 h3,._metricGrid_gdl9u_6 h3{letter-spacing:-.03em;margin:20px 0 12px;font-size:clamp(1.45rem,2.1vw,2.15rem);font-weight:600;line-height:1.13}._definitionGrid_gdl9u_6 p,._toolCards_gdl9u_6 p,._knowledgeGrid_gdl9u_6 p,._metricGrid_gdl9u_6 p,._editorialGrid_gdl9u_6 p,._messageComparison_gdl9u_6 p,._people_gdl9u_6 p,._subsection_gdl9u_6 p{margin:0 0 16px;font:.92rem/1.75 Arial,sans-serif}._journey_gdl9u_6{grid-template-columns:minmax(0,.65fr) minmax(0,1.35fr);gap:0 30px;display:grid}._journeyControls_gdl9u_6{flex-direction:column;gap:7px;display:flex}._journeyControls_gdl9u_6 button{text-align:left;min-height:62px;color:inherit;cursor:pointer;background:0 0;border:1px solid #ffffff4d;align-items:center;gap:16px;padding:15px 18px;font:600 clamp(1.1rem,1.7vw,1.6rem)/1.3 Recoleta,Georgia,serif;display:flex}._journeyControls_gdl9u_6 button span{font:800 .65rem Arial,sans-serif}._journeyControls_gdl9u_6 button i{margin-left:auto;font:1.1rem Arial,sans-serif}._journeyControls_gdl9u_6 button[aria-pressed=true]{background:var(--accent);color:var(--ink);border-color:var(--accent)}._journeyPanel_gdl9u_6{background:#252929;border:1px solid #ffffff4d;padding:30px}._journeyPanel_gdl9u_6 h3{margin:15px 0 24px;font-size:clamp(1.8rem,2.8vw,3.3rem);font-weight:600;line-height:1.12}._journeyPanel_gdl9u_6 dl{margin:0}._journeyPanel_gdl9u_6 dl>div{border-top:1px solid #ffffff30;grid-template-columns:110px minmax(0,1fr);gap:14px;padding:15px 0;font:.88rem/1.65 Arial,sans-serif;display:grid}._journeyPanel_gdl9u_6 dt{color:var(--accent);font-weight:800}._journeyPanel_gdl9u_6 dd{margin:0}._humanGate_gdl9u_6{border-left:3px solid var(--accent);margin:10px 0 0;padding:10px 0 10px 18px;font:.85rem/1.65 Arial,sans-serif}._humanGate_gdl9u_6 strong{margin-bottom:6px;display:block}._demoNote_gdl9u_6{color:#ffffffbd;grid-column:1/-1}._toolCards_gdl9u_6{grid-template-columns:repeat(4,minmax(0,1fr));gap:16px;display:grid}._toolCards_gdl9u_6 article{background:#fff;border:1px solid #15191925;padding:25px}._toolCards_gdl9u_6 img{object-fit:contain;object-position:left center;width:100%;max-width:140px;height:42px}._toolCards_gdl9u_6 a,._editorialGrid_gdl9u_6 a,._people_gdl9u_6 a{text-underline-offset:4px;font:800 .72rem/1.6 Arial,sans-serif}._subsection_gdl9u_6{border-top:1px solid #15191940;margin-top:50px;padding-top:25px}._subsection_gdl9u_6 h3{letter-spacing:-.03em;font-size:2rem;line-height:1.15}._knowledgeGrid_gdl9u_6{grid-template-columns:repeat(2,minmax(0,1fr));gap:0 45px;display:grid}._knowledgeGrid_gdl9u_6 article{border-top:1px solid;padding:10px 0 25px}._inlineLinks_gdl9u_6{flex-wrap:wrap;gap:16px 28px;margin-top:28px;display:flex}._inlineLinks_gdl9u_6 a{text-underline-offset:5px;font:800 .76rem/1.5 Arial,sans-serif}._editorialGrid_gdl9u_6{grid-template-columns:repeat(3,minmax(0,1fr));gap:28px;display:grid}._editorialGrid_gdl9u_6 article{border-top:1px solid;padding-top:20px}._editorialGrid_gdl9u_6 h3{letter-spacing:-.035em;margin:14px 0 18px;font-size:clamp(1.65rem,2.6vw,2.8rem);font-weight:600;line-height:1.13}._editorialGrid_gdl9u_6 article>span{text-transform:uppercase;letter-spacing:.09em;font:800 .65rem/1.4 Arial,sans-serif}._messageComparison_gdl9u_6{grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;display:grid}._messageComparison_gdl9u_6 article{background:#fff8;border:1px solid #15191930;padding:28px}._messageComparison_gdl9u_6 article:last-child{border:2px solid var(--wine);background:#fff}._messageComparison_gdl9u_6 blockquote{letter-spacing:-.03em;margin:20px 0 25px;font:600 clamp(1.5rem,2.5vw,2.5rem)/1.35 Recoleta,Georgia,serif}._record_gdl9u_6{background:#fff;border:1px solid #15191955;margin-bottom:30px}._record_gdl9u_6 header{background:var(--wine);color:#fff;flex-wrap:wrap;justify-content:space-between;gap:12px;padding:20px;font:.75rem/1.5 Arial,sans-serif;display:flex}._record_gdl9u_6 dl{grid-template-columns:repeat(3,minmax(0,1fr));margin:0;display:grid}._record_gdl9u_6 dl>div{border-bottom:1px solid #15191925;border-right:1px solid #15191925;padding:24px}._record_gdl9u_6 dt{font:600 1.6rem/1.15 Recoleta,Georgia,serif}._record_gdl9u_6 dd{margin:10px 0 0;font:.82rem/1.65 Arial,sans-serif}._people_gdl9u_6{background:#e7e4dd;grid-template-columns:repeat(2,minmax(0,1fr));align-items:center;gap:clamp(28px,5vw,80px);display:grid}._people_gdl9u_6 figure{margin:0}._people_gdl9u_6 img{width:100%;height:auto;display:block}._people_gdl9u_6 figcaption{text-transform:uppercase;letter-spacing:.06em;margin-top:13px;font:.67rem/1.6 Arial,sans-serif}._deliverables_gdl9u_6{border-top:1px solid #15191960}._deliverables_gdl9u_6 article{border-bottom:1px solid #15191960;grid-template-columns:32px minmax(0,1fr) minmax(0,1.3fr) minmax(0,.7fr);align-items:start;gap:25px;padding:28px 0;display:grid}._deliverables_gdl9u_6 article>span{font:800 .7rem/1.7 Arial,sans-serif}._deliverables_gdl9u_6 h3{margin:0;font-size:clamp(1.5rem,2.25vw,2.4rem);font-weight:600;line-height:1.12}._deliverables_gdl9u_6 p{margin:0;font:.9rem/1.7 Arial,sans-serif}._deliverables_gdl9u_6 strong{color:var(--wine);font:800 .73rem/1.6 Arial,sans-serif}._metricGrid_gdl9u_6{grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;display:grid}._metricGrid_gdl9u_6 article{border-top:3px solid var(--wine);background:#fff;padding:12px 20px 8px}._relatedGrid_gdl9u_6{grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;display:grid}._relatedGrid_gdl9u_6 a{border:1px solid #15191940;flex-direction:column;align-items:start;padding:24px;text-decoration:none;transition:background .2s;display:flex}._relatedGrid_gdl9u_6 a:hover{background:#fff}._relatedGrid_gdl9u_6 h3{margin:20px 0 12px;font-size:2rem;font-weight:600;line-height:1.1}._relatedGrid_gdl9u_6 p{margin:0 0 22px;font:.9rem/1.7 Arial,sans-serif}._relatedGrid_gdl9u_6 strong{margin-top:auto;font:800 .72rem/1.5 Arial,sans-serif}._page_gdl9u_1 .kai-form-section{background:var(--wine)}._webSystem_gdl9u_7{grid-template-columns:repeat(2,minmax(0,1fr));gap:9px;margin-top:28px;display:grid}._webSystem_gdl9u_7>span{text-align:center;border:1px solid #fff6;padding:20px 14px;font:600 1.4rem/1.25 Recoleta,Georgia,serif}._webSystem_gdl9u_7>strong{background:var(--sky);color:var(--ink);text-align:center;grid-column:1/-1;padding:34px 16px;font:600 clamp(1.8rem,3vw,3rem)/1.15 Recoleta,Georgia,serif}._webSystem_gdl9u_7>small{grid-column:1/-1;padding-top:10px;font:.72rem/1.6 Arial,sans-serif}._layers_gdl9u_7{flex-direction:column;gap:9px;display:flex}._layers_gdl9u_7>div{background:#fff9;border:1px solid #15191960;grid-template-columns:36px minmax(0,1fr);gap:12px;padding:22px;display:grid}._layers_gdl9u_7 h3{margin:0 0 8px;font-size:1.7rem;line-height:1.15}._layers_gdl9u_7 p{margin:0;font:.88rem/1.7 Arial,sans-serif}._layers_gdl9u_7 span{font:800 .7rem Arial,sans-serif}._scopeTable_gdl9u_7{border-collapse:collapse;text-align:left;width:100%;font:.87rem/1.7 Arial,sans-serif}._scopeTable_gdl9u_7 th,._scopeTable_gdl9u_7 td{vertical-align:top;border-bottom:1px solid #15191950;padding:19px 20px}._scopeTable_gdl9u_7 th{font-weight:800}._scopeTable_gdl9u_7 thead{background:var(--ink);color:#fff}._scopeTable_gdl9u_7 td:first-child{font-weight:800}._proof_gdl9u_7{background:#fff;border:1px solid #15191945;padding:28px}._proof_gdl9u_7 h3{margin:16px 0;font-size:2.1rem;line-height:1.16}._proof_gdl9u_7 p{font:.95rem/1.75 Arial,sans-serif}._proof_gdl9u_7 a{font:800 .8rem/1.5 Arial,sans-serif}@media (max-width:1100px){._definitionGrid_gdl9u_6,._toolCards_gdl9u_6{grid-template-columns:repeat(2,minmax(0,1fr))}._definitionGrid_gdl9u_6 article{border-bottom:1px solid #15191955}._definitionGrid_gdl9u_6 article:nth-child(2){border-right:0}._editorialGrid_gdl9u_6,._relatedGrid_gdl9u_6{grid-template-columns:repeat(2,minmax(0,1fr))}._deliverables_gdl9u_6 article{grid-template-columns:25px minmax(0,1fr) minmax(0,1.3fr)}._deliverables_gdl9u_6 strong{grid-column:2/-1}._journey_gdl9u_6{grid-template-columns:minmax(0,.75fr) minmax(0,1.25fr)}}@media (max-width:900px){._sectionHeading_gdl9u_6{grid-template-columns:1fr;gap:20px}._people_gdl9u_6{grid-template-columns:1fr}._people_gdl9u_6 figure{max-width:740px}._journey_gdl9u_6{grid-template-columns:1fr;gap:18px}._journeyControls_gdl9u_6{grid-template-columns:repeat(3,minmax(0,1fr));display:grid}._journeyControls_gdl9u_6 button{gap:8px;padding:12px;font-size:1.05rem}._journeyControls_gdl9u_6 button i{display:none}._journeyPanel_gdl9u_6{min-height:0}._record_gdl9u_6 dl{grid-template-columns:repeat(2,minmax(0,1fr))}}@media (max-width:600px){._anchorNav_gdl9u_6{grid-template-columns:repeat(2,minmax(0,1fr));gap:0 12px;display:grid}._anchorNav_gdl9u_6 a{margin:0;padding:14px 0}._definitionGrid_gdl9u_6,._toolCards_gdl9u_6,._knowledgeGrid_gdl9u_6,._editorialGrid_gdl9u_6,._messageComparison_gdl9u_6,._relatedGrid_gdl9u_6,._metricGrid_gdl9u_6{grid-template-columns:1fr}._definitionGrid_gdl9u_6 article{border-right:0;padding:22px}._journeyControls_gdl9u_6{grid-template-columns:repeat(2,minmax(0,1fr))}._journeyPanel_gdl9u_6{padding:23px 18px}._journeyPanel_gdl9u_6 dl>div{grid-template-columns:1fr;gap:5px}._toolCards_gdl9u_6 article,._messageComparison_gdl9u_6 article{padding:22px}._record_gdl9u_6 dl{grid-template-columns:1fr}._deliverables_gdl9u_6 article{grid-template-columns:22px minmax(0,1fr);gap:15px}._deliverables_gdl9u_6 p,._deliverables_gdl9u_6 strong{grid-column:2}._scopeTable_gdl9u_7 th,._scopeTable_gdl9u_7 td{padding:12px 8px;font-size:.76rem}._webSystem_gdl9u_7>span{padding:17px 10px;font-size:1.15rem}._people_gdl9u_6 h2{font-size:2.6rem}._subsection_gdl9u_6{margin-top:30px}._inlineLinks_gdl9u_6{flex-direction:column}._proof_gdl9u_7{padding:23px}}@media (prefers-reduced-motion:reduce){._relatedGrid_gdl9u_6 a{transition:none}}._caseGrid_gdl9u_12{grid-template-columns:repeat(2,minmax(0,1fr));gap:25px;display:grid}._caseCard_gdl9u_12{background:#fff;border:1px solid #15191930;text-decoration:none;display:block}._caseCard_gdl9u_12 img{aspect-ratio:16/10;object-fit:cover;width:100%;height:auto;display:block}._caseCard_gdl9u_12>div{padding:26px}._caseCard_gdl9u_12 h3{margin:16px 0;font-size:clamp(1.85rem,3vw,3.5rem);line-height:1.1}._caseCard_gdl9u_12 p:not(._eyebrow_gdl9u_3){font:.95rem/1.75 Arial,sans-serif}._caseCard_gdl9u_12 strong{font:800 .76rem/1.6 Arial,sans-serif}._caseCard_gdl9u_12:only-child{grid-column:1/-1;grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:center;display:grid}._caseCard_gdl9u_12:only-child img{height:100%;min-height:280px}._caseCard_gdl9u_12:hover strong{text-underline-offset:4px;text-decoration:underline}@media (max-width:700px){._caseGrid_gdl9u_12,._caseCard_gdl9u_12:only-child{grid-template-columns:1fr}._caseCard_gdl9u_12:only-child img{height:auto;min-height:0}._caseCard_gdl9u_12>div{padding:22px}}._builtHeading_1mt1h_1,._futureHeading_1mt1h_2{grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);align-items:end;gap:clamp(28px,5vw,80px);margin-bottom:40px;display:grid}._builtHeading_1mt1h_1 h2,._futureHeading_1mt1h_2 h2{margin-bottom:0}._largeText_1mt1h_12{font:600 clamp(1.4rem,2.2vw,2.3rem)/1.3 Recoleta,Georgia,serif}._future_1mt1h_2{background:#f4f0e8}._futureHeading_1mt1h_2>div:last-child>p:not(._largeText_1mt1h_12),._interaction_1mt1h_15>p,._visionGrid_1mt1h_16 article>p,._proposal_1mt1h_17 li>p,._betaScope_1mt1h_18 p:last-child{font:.95rem/1.75 Arial,sans-serif}._futureHeading_1mt1h_2>div>p:first-child{margin-top:0}._futureHeading_1mt1h_2>div>p:last-child{margin-bottom:0}._interaction_1mt1h_15{border-top:1px solid #15191945;border-bottom:1px solid #15191945;grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:center;gap:28px 45px;margin-bottom:38px;padding:30px 0;display:grid}._interaction_1mt1h_15>p{margin:0}._formats_1mt1h_33{flex-wrap:wrap;gap:10px;display:flex}._formats_1mt1h_33>span{border:1px solid #15191945;border-radius:30px;padding:14px 19px;font:600 clamp(1rem,1.7vw,1.4rem)/1.3 Recoleta,Georgia,serif}._formats_1mt1h_33 ._currentFormat_1mt1h_40{color:#fff;background:#151919}._currentFormat_1mt1h_40 small{color:#9dd7e7;margin-top:4px;font:700 .65rem/1.4 Arial,sans-serif;display:block}._visionGrid_1mt1h_16{grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;display:grid}._visionGrid_1mt1h_16 article{background:#fff9;border:1px solid #15191930;padding:clamp(24px,3vw,42px)}._visionGrid_1mt1h_16 article:nth-child(2){background:#e1ebe4}._visionGrid_1mt1h_16 article:nth-child(3){background:#e2e5f1}._visionGrid_1mt1h_16 article:nth-child(4){background:#e9e2d7}._visionGrid_1mt1h_16 h3{letter-spacing:-.035em;margin:18px 0;font-size:clamp(1.8rem,2.8vw,3rem);font-weight:600;line-height:1.12}._visionGrid_1mt1h_16 article>p{margin-bottom:0}._visionGrid_1mt1h_16 article>a{margin-top:20px;display:inline-block}._visionGrid_1mt1h_16 a{text-underline-offset:4px;font:800 .75rem/1.6 Arial,sans-serif}._proposal_1mt1h_17{color:#fff;background:#790008;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:clamp(25px,5vw,70px);margin-top:30px;padding:clamp(26px,4vw,54px);display:grid}._proposal_1mt1h_17 h3{letter-spacing:-.04em;margin:18px 0 25px;font-size:clamp(2rem,3.2vw,3.7rem);font-weight:600;line-height:1.08}._futureBadge_1mt1h_62{border:1px solid #ffffff80;padding:9px 12px;font:700 .7rem/1.5 Arial,sans-serif;display:inline-block}._proposal_1mt1h_17 ol{margin:0;padding:0;list-style:none}._proposal_1mt1h_17 li{border-top:1px solid #fff5;grid-template-columns:30px minmax(0,1fr);gap:16px;padding:20px 0;display:grid}._proposal_1mt1h_17 li>span{color:#9dd7e7;font:800 .7rem/1.75 Arial,sans-serif}._proposal_1mt1h_17 li>p{margin:0}._betaScope_1mt1h_18{background:#fff;border:1px solid #15191945;align-items:center;gap:25px 55px;margin-top:18px;padding:30px;display:flex}._betaScope_1mt1h_18>div{flex:1}._betaScope_1mt1h_18 h3{margin:12px 0;font-size:1.8rem;line-height:1.15}._betaScope_1mt1h_18 p:last-child{max-width:840px;margin-bottom:0}._betaScope_1mt1h_18>._chatCta_1mt1h_71{color:#790008;background:#f4f0e8;padding:17px 20px;font:800 .75rem/1.5 Arial,sans-serif;text-decoration:none;transition:background .2s,color .2s;display:inline-block;box-shadow:inset 0 0 0 1px #790008}._betaScope_1mt1h_18>._chatCta_1mt1h_71:is(:hover,:focus-visible,:active){color:#f4f0e8;background:#790008}._betaScope_1mt1h_18>._chatCta_1mt1h_71:focus-visible{outline-offset:4px;outline:3px solid #790008}._serviceBridge_1mt1h_74{padding-top:50px}@media (max-width:900px){._builtHeading_1mt1h_1,._futureHeading_1mt1h_2,._interaction_1mt1h_15,._proposal_1mt1h_17{grid-template-columns:minmax(0,1fr)}._builtHeading_1mt1h_1,._futureHeading_1mt1h_2{gap:20px}._betaScope_1mt1h_18{flex-direction:column;align-items:flex-start}}@media (max-width:600px){._visionGrid_1mt1h_16{grid-template-columns:minmax(0,1fr)}._formats_1mt1h_33{gap:8px}._formats_1mt1h_33>span{padding:12px 16px}._proposal_1mt1h_17,._betaScope_1mt1h_18{padding:24px 20px}._proposal_1mt1h_17 li{grid-template-columns:23px minmax(0,1fr);gap:10px}._betaScope_1mt1h_18>._chatCta_1mt1h_71{text-align:center;width:100%}._serviceBridge_1mt1h_74{padding-top:35px}}._page_zbtpl_1{--guide-violet:#4338e6;background:var(--kai-paper);color:var(--kai-ink)}._heroVisual_zbtpl_7{background:linear-gradient(145deg,#ffffff04,#e8ff550e),repeating-linear-gradient(90deg,#0000 0 52px,#ffffff06 53px)}._textLink_zbtpl_13{font:800 .78rem/1.2 var(--kai-sans);border-bottom:1px solid;margin-top:14px;padding-bottom:5px;display:inline-flex}._sectionHeading_zbtpl_21{grid-template-columns:minmax(0,1.18fr) minmax(280px,.5fr);align-items:end;column-gap:8vw;display:grid}._sectionHeading_zbtpl_21>p:first-child{grid-column:1/-1}._sectionHeading_zbtpl_21 h2,._decisionIntro_zbtpl_33 h2,._labelsIntro_zbtpl_34 h2,._brandCriterion_zbtpl_35 h2,._people_zbtpl_36 h2{font:600 clamp(2.35rem,4.15vw,4.7rem)/.91 var(--kai-display);letter-spacing:-.052em;text-wrap:balance;margin:0}._sectionHeading_zbtpl_21>p:last-child,._decisionIntro_zbtpl_33>p:last-child,._labelsIntro_zbtpl_34>p:last-child,._brandCopy_zbtpl_46>p,._people_zbtpl_36>div>p{font:clamp(1rem,1.24vw,1.17rem)/1.62 var(--kai-sans);margin:0}._layers_zbtpl_52{border-top:1px solid var(--kai-line);background:#fff;padding:clamp(78px,9vw,145px) clamp(20px,6vw,104px)}._layers_zbtpl_52 ._sectionHeading_zbtpl_21 h2{max-width:1100px}._layerGrid_zbtpl_62{grid-template-columns:repeat(3,1fr);margin-top:clamp(48px,6vw,82px);display:grid}._layerGrid_zbtpl_62 article{border:1px solid var(--kai-ink);flex-direction:column;min-height:380px;margin-right:-1px;padding:24px;transition:transform .24s,background .24s,color .24s;display:flex}._layerGrid_zbtpl_62 article:hover{z-index:1;background:var(--kai-wine);color:#fff;transform:translateY(-7px)}._layerGrid_zbtpl_62 span{font:800 .68rem/1 var(--kai-sans);letter-spacing:.08em}._layerGrid_zbtpl_62 h3{font:600 clamp(2.25rem,3.5vw,4rem)/.94 var(--kai-display);letter-spacing:-.04em;margin:auto 0 20px}._layerGrid_zbtpl_62 p{max-width:370px;font:.98rem/1.55 var(--kai-sans);margin:0}._decision_zbtpl_33{background:var(--kai-wine);color:#fff;grid-template-columns:minmax(300px,.82fr) minmax(0,1.18fr);gap:8vw;padding:clamp(78px,9vw,145px) clamp(20px,6vw,104px);display:grid}._decisionIntro_zbtpl_33{align-self:start;position:sticky;top:32px}._decisionIntro_zbtpl_33>p:last-child{color:#ffffffbf;max-width:620px;margin-top:34px}._questionList_zbtpl_123{border-top:1px solid #ffffff80;margin:0;padding:0;list-style:none}._questionList_zbtpl_123 li{border-bottom:1px solid #ffffff80;grid-template-columns:72px 1fr;align-items:start;gap:28px;min-height:190px;padding:26px 0;display:grid}._questionList_zbtpl_123 span{color:var(--kai-lime);font:800 .72rem/1 var(--kai-sans);letter-spacing:.08em}._questionList_zbtpl_123 p{max-width:760px;font:600 clamp(1.9rem,3.2vw,3.65rem)/1.02 var(--kai-display);letter-spacing:-.035em;margin:0}._traffic_zbtpl_153{background:var(--kai-paper);padding:clamp(78px,9vw,145px) clamp(20px,4vw,64px)}._traffic_zbtpl_153 ._sectionHeading_zbtpl_21{padding:0 clamp(0px,2vw,40px)}._trafficGrid_zbtpl_162{grid-template-columns:repeat(4,1fr);margin-top:clamp(48px,6vw,82px);display:grid}._trafficGrid_zbtpl_162 article{border:1px solid var(--kai-ink);background:0 0;flex-direction:column;min-height:440px;margin-right:-1px;padding:24px;transition:background .25s,color .25s,transform .25s;display:flex}._trafficGrid_zbtpl_162 article:hover{z-index:1;background:#fff;transform:translateY(-7px)}._trafficGrid_zbtpl_162 article>div{justify-content:space-between;align-items:center;display:flex}._trafficGrid_zbtpl_162 article>div span{font:800 .68rem/1 var(--kai-sans)}._trafficGrid_zbtpl_162 article>div i{aspect-ratio:1;background:#178563;border-radius:50%;width:12px;box-shadow:0 0 0 7px #1785631f}._trafficGrid_zbtpl_162 article[data-level=Groc]>div i{background:#b27a16;box-shadow:0 0 0 7px #b27a161f}._trafficGrid_zbtpl_162 article[data-level=Vermell]>div i{background:#b2312d;box-shadow:0 0 0 7px #b2312d1f}._trafficGrid_zbtpl_162 article[data-level=Negre]>div i{background:var(--kai-ink);box-shadow:0 0 0 7px #1111111c}._trafficGrid_zbtpl_162 h3{font:600 clamp(2.6rem,4.2vw,4.8rem)/.9 var(--kai-display);letter-spacing:-.045em;margin:auto 0 4px}._trafficGrid_zbtpl_162 strong{font:800 .76rem/1.3 var(--kai-sans);text-transform:uppercase;letter-spacing:.055em;margin-bottom:17px}._trafficGrid_zbtpl_162 p{font:.94rem/1.54 var(--kai-sans);margin:0}._cases_zbtpl_225{background:var(--kai-ink);color:#fff;padding:clamp(78px,9vw,145px) clamp(20px,6vw,104px)}._casesHeading_zbtpl_231{grid-template-columns:minmax(0,1.15fr) minmax(280px,.48fr);align-items:end;gap:8vw;margin-bottom:clamp(50px,6vw,84px);display:grid}._casesHeading_zbtpl_231 h2{max-width:1000px;font:600 clamp(2.35rem,4.15vw,4.7rem)/.91 var(--kai-display);letter-spacing:-.052em;margin:0}._casesHeading_zbtpl_231>p{color:#ffffffab;font:clamp(1rem,1.2vw,1.16rem)/1.6 var(--kai-sans);margin:0}._formatList_zbtpl_252{border-top:1px solid #ffffff73}._formatList_zbtpl_252 details{border-bottom:1px solid #ffffff73}._formatList_zbtpl_252 summary{cursor:pointer;grid-template-columns:80px 1fr 36px;align-items:center;gap:28px;min-height:144px;padding:24px 0;list-style:none;display:grid}._formatList_zbtpl_252 summary::-webkit-details-marker{display:none}._formatList_zbtpl_252 summary>span{color:var(--kai-lime);font:800 .7rem/1 var(--kai-sans)}._formatList_zbtpl_252 h3{font:600 clamp(1.8rem,3.2vw,3.6rem)/.98 var(--kai-display);letter-spacing:-.035em;margin:0 0 8px}._formatList_zbtpl_252 summary p{color:#ffffff9e;max-width:710px;font:.93rem/1.48 var(--kai-sans);margin:0}._formatList_zbtpl_252 summary i{font:300 2rem/1 var(--kai-sans);transition:transform .2s}._formatList_zbtpl_252 details[open] summary i{transform:rotate(45deg)}._caseTable_zbtpl_298{border-top:1px solid #ffffff40;margin:0 0 34px 108px}._caseTable_zbtpl_298>div{border-bottom:1px solid #ffffff40;grid-template-columns:140px 1fr;align-items:center;gap:20px;min-height:72px;padding:16px 0;display:grid}._caseTable_zbtpl_298 b{font:800 .68rem/1 var(--kai-sans);text-transform:uppercase;letter-spacing:.06em;align-items:center;gap:10px;display:flex}._caseTable_zbtpl_298 b:before{content:"";aspect-ratio:1;background:#178563;border-radius:50%;width:8px}._caseTable_zbtpl_298 b[data-level=Groc]:before{background:#c18a24}._caseTable_zbtpl_298 b[data-level=Vermell]:before{background:#d34943}._caseTable_zbtpl_298 b[data-level=Negre]:before{background:#fff;box-shadow:0 0 0 1px #ffffff80}._caseTable_zbtpl_298 p{font:.94rem/1.5 var(--kai-sans);margin:0}._labels_zbtpl_34{background:var(--kai-wine);color:#fff;grid-template-columns:minmax(300px,.75fr) minmax(0,1.25fr);gap:8vw;padding:clamp(78px,9vw,145px) clamp(20px,6vw,104px);display:grid}._labelsIntro_zbtpl_34{align-self:start;position:sticky;top:32px}._labelsIntro_zbtpl_34>p:last-child{color:#ffffffb8;margin-top:34px}._labelList_zbtpl_359{border-top:1px solid #ffffff80}._labelList_zbtpl_359 article{border-bottom:1px solid #ffffff80;grid-template-columns:64px 1fr;align-items:center;gap:20px;min-height:122px;padding:20px 0;display:grid}._labelList_zbtpl_359 span{color:var(--kai-lime);font:800 .68rem/1 var(--kai-sans)}._labelList_zbtpl_359 p{font:600 clamp(1.55rem,2.6vw,3rem)/1.04 var(--kai-display);letter-spacing:-.025em;margin:0}._labelNote_zbtpl_384{background:var(--kai-lime);color:var(--kai-ink);font:.92rem/1.55 var(--kai-sans);grid-column:2;margin:0;padding:22px}._brandCriterion_zbtpl_35{background:var(--kai-paper);grid-template-columns:1fr 1fr;gap:8vw;padding:clamp(78px,9vw,145px) clamp(20px,6vw,104px);display:grid}._brandCopy_zbtpl_46 blockquote{border-left:8px solid var(--kai-wine);font:600 clamp(1.8rem,3vw,3.5rem)/1.08 var(--kai-display);letter-spacing:-.03em;margin:42px 0;padding-left:26px}._brandCopy_zbtpl_46 a{font:800 .78rem/1.2 var(--kai-sans);border-bottom:1px solid;padding-bottom:5px;display:inline-flex}._beforePublish_zbtpl_416{border-top:1px solid var(--kai-ink);background:#fff;padding:clamp(78px,9vw,145px) clamp(20px,6vw,104px)}._registerGrid_zbtpl_422{grid-template-columns:1.25fr .75fr;gap:7vw;margin-top:clamp(54px,7vw,92px);display:grid}._registerGrid_zbtpl_422 h3{font:600 clamp(2rem,3.4vw,3.8rem)/.96 var(--kai-display);margin:0 0 28px}._registerGrid_zbtpl_422 ol{border-top:1px solid;margin:0;padding:0;list-style:none}._registerGrid_zbtpl_422 li{border-bottom:1px solid;grid-template-columns:62px 1fr;align-items:center;gap:18px;min-height:86px;padding:18px 0;display:grid}._registerGrid_zbtpl_422 li span{color:var(--kai-wine);font:800 .68rem/1 var(--kai-sans)}._registerGrid_zbtpl_422 li p{font:1rem/1.45 var(--kai-sans);margin:0}._registerGrid_zbtpl_422 aside{background:var(--kai-paper);border:1px solid var(--kai-ink);min-height:430px;box-shadow:14px 14px 0 var(--kai-wine);flex-direction:column;padding:30px;display:flex}._registerGrid_zbtpl_422 aside h3{margin:auto 0 22px}._registerGrid_zbtpl_422 aside>p:last-child{font:.96rem/1.58 var(--kai-sans);margin:0}._checklist_zbtpl_480{background:var(--kai-ink);color:#fff;border-top:6px solid var(--kai-lime);grid-template-columns:.62fr 1.38fr;gap:6vw;margin-top:clamp(64px,8vw,110px);padding:clamp(28px,4vw,54px);display:grid}._checklist_zbtpl_480>div span{color:var(--kai-lime);font:800 .68rem/1 var(--kai-sans);letter-spacing:.1em}._checklist_zbtpl_480 h3{font:600 clamp(2rem,3.8vw,4.3rem)/.96 var(--kai-display);letter-spacing:-.04em;margin:22px 0 0}._checklist_zbtpl_480 ul{margin:0;padding:0;list-style:none}._checklist_zbtpl_480 li{font:.96rem/1.5 var(--kai-sans);border-bottom:1px solid #ffffff47;grid-template-columns:18px 1fr;align-items:start;gap:15px;padding:17px 0;display:grid}._checklist_zbtpl_480 li i{aspect-ratio:1;border:1px solid var(--kai-lime);width:14px;margin-top:1px}._people_zbtpl_36{background:var(--kai-lime);grid-template-columns:1.15fr .85fr;min-height:82svh;display:grid}._people_zbtpl_36 figure{min-height:620px;margin:0;overflow:hidden}._people_zbtpl_36 img{object-fit:cover;filter:saturate(.74)contrast(1.04);width:100%;height:100%;display:block}._people_zbtpl_36>div{align-self:end;padding:clamp(46px,6vw,94px)}._people_zbtpl_36>div>p{max-width:660px;margin-top:32px}._partnerLockup_zbtpl_557{border-top:1px solid var(--kai-ink);align-items:baseline;gap:14px;margin-top:46px;padding-top:24px;display:flex}._partnerLockup_zbtpl_557 strong{font:600 1.7rem/1 var(--kai-display)}._partnerLockup_zbtpl_557 span{opacity:.45}._partnerLockup_zbtpl_557 b{color:var(--guide-violet);font:800 1.25rem/1 var(--kai-sans);letter-spacing:-.04em}._sources_zbtpl_580{border-top:5px solid var(--guide-violet);background:var(--kai-ink);color:#fff;grid-template-columns:1fr 1.2fr;align-items:start;gap:6vw;padding:34px clamp(20px,4vw,64px);display:grid}._sources_zbtpl_580>div>p:last-child{color:#ffffff94;max-width:690px;font:.72rem/1.55 var(--kai-sans);margin:0}._sources_zbtpl_580 nav{flex-wrap:wrap;justify-content:flex-end;gap:18px 28px;display:flex}._sources_zbtpl_580 a{font:800 .7rem/1.35 var(--kai-sans);border-bottom:1px solid #fff9;padding-bottom:4px}@media (max-width:980px){._sectionHeading_zbtpl_21,._casesHeading_zbtpl_231,._decision_zbtpl_33,._labels_zbtpl_34,._brandCriterion_zbtpl_35,._registerGrid_zbtpl_422,._people_zbtpl_36,._sources_zbtpl_580{grid-template-columns:1fr}._layerGrid_zbtpl_62,._trafficGrid_zbtpl_162{grid-template-columns:1fr 1fr}._layerGrid_zbtpl_62 article,._trafficGrid_zbtpl_162 article{min-height:330px;margin-bottom:-1px}._decisionIntro_zbtpl_33,._labelsIntro_zbtpl_34{position:static}._labelNote_zbtpl_384{grid-column:1}._people_zbtpl_36>div{align-self:auto}._people_zbtpl_36 figure{min-height:540px}._sources_zbtpl_580 nav{justify-content:flex-start}}@media (max-width:640px){._sectionHeading_zbtpl_21 h2,._decisionIntro_zbtpl_33 h2,._labelsIntro_zbtpl_34 h2,._brandCriterion_zbtpl_35 h2,._people_zbtpl_36 h2,._casesHeading_zbtpl_231 h2{font-size:2.7rem}._layers_zbtpl_52,._decision_zbtpl_33,._traffic_zbtpl_153,._cases_zbtpl_225,._labels_zbtpl_34,._brandCriterion_zbtpl_35,._beforePublish_zbtpl_416{padding:72px 20px}._layerGrid_zbtpl_62,._trafficGrid_zbtpl_162{grid-template-columns:1fr}._layerGrid_zbtpl_62 article,._trafficGrid_zbtpl_162 article{min-height:290px;margin-right:0}._questionList_zbtpl_123 li{grid-template-columns:44px 1fr;gap:14px;min-height:150px}._questionList_zbtpl_123 p{font-size:1.85rem}._casesHeading_zbtpl_231{gap:28px}._formatList_zbtpl_252 summary{grid-template-columns:40px 1fr 24px;gap:12px;min-height:130px}._formatList_zbtpl_252 h3{font-size:1.75rem}._caseTable_zbtpl_298{margin-left:0}._caseTable_zbtpl_298>div{grid-template-columns:92px 1fr;gap:12px}._labelList_zbtpl_359 article{grid-template-columns:38px 1fr}._labelList_zbtpl_359 p{font-size:1.55rem}._registerGrid_zbtpl_422{gap:54px}._registerGrid_zbtpl_422 aside{min-height:360px;box-shadow:8px 8px 0 var(--kai-wine)}._checklist_zbtpl_480{grid-template-columns:1fr;padding:28px 20px}._people_zbtpl_36 figure{min-height:430px}._people_zbtpl_36>div{padding:58px 20px}._sources_zbtpl_580{padding:30px 20px}}@media (prefers-reduced-motion:reduce){._layerGrid_zbtpl_62 article,._trafficGrid_zbtpl_162 article{transition:none}}._page_91zrq_1{background:var(--kai-paper);color:var(--kai-ink)}._kicker_91zrq_2{font:800 .68rem/1.2 var(--kai-sans);letter-spacing:.14em;text-transform:uppercase;margin:0 0 16px}._hero_91zrq_3{background:var(--kai-wine);color:#fff;grid-template-columns:minmax(0,1.08fr) minmax(390px,.72fr);gap:clamp(34px,5vw,86px);min-height:100svh;padding:136px clamp(20px,4.5vw,76px) 48px;display:grid;position:relative;overflow:hidden}._hero_91zrq_3:before{content:"";opacity:.08;background-image:radial-gradient(circle,#fff 1px,#0000 1px);background-size:22px 22px;position:absolute;inset:0;-webkit-mask-image:linear-gradient(110deg,#000,#0000 72%);mask-image:linear-gradient(110deg,#000,#0000 72%)}._heroCopy_91zrq_5,._brainStage_91zrq_5{z-index:1;position:relative}._heroCopy_91zrq_5{align-self:end;padding-bottom:2vh}._hero_91zrq_3 h1{max-width:1050px;font:600 clamp(2.8rem,6.6vw,7rem)/.84 var(--kai-display);letter-spacing:-.06em;text-wrap:balance;margin:0}._hero_91zrq_3 h1 em{color:var(--kai-lime);font-style:normal;display:block}._heroStory_91zrq_9{border-top:1px solid #ffffff52;grid-template-columns:1fr 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