._page_1uiyr_1{--guide-violet:#4338e6;background:var(--kai-paper);color:var(--kai-ink)}._heroVisual_1uiyr_7{background:linear-gradient(145deg,#ffffff04,#e8ff550e),repeating-linear-gradient(90deg,#0000 0 52px,#ffffff06 53px)}._textLink_1uiyr_13{font:800 .78rem/1.2 var(--kai-sans);border-bottom:1px solid;margin-top:14px;padding-bottom:5px;display:inline-flex}._sectionHeading_1uiyr_21{grid-template-columns:minmax(0,1.18fr) minmax(280px,.5fr);align-items:end;column-gap:8vw;display:grid}._sectionHeading_1uiyr_21>p:first-child{grid-column:1/-1}._sectionHeading_1uiyr_21 h2,._decisionIntro_1uiyr_33 h2,._labelsIntro_1uiyr_34 h2,._brandCriterion_1uiyr_35 h2,._people_1uiyr_36 h2{font:600 clamp(3rem,5.8vw,6.7rem)/.91 var(--kai-display);letter-spacing:-.052em;text-wrap:balance;margin:0}._sectionHeading_1uiyr_21>p:last-child,._decisionIntro_1uiyr_33>p:last-child,._labelsIntro_1uiyr_34>p:last-child,._brandCopy_1uiyr_46>p,._people_1uiyr_36>div>p{font:clamp(1rem,1.24vw,1.17rem)/1.62 var(--kai-sans);margin:0}._layers_1uiyr_52{border-top:1px solid var(--kai-line);background:#fff;padding:clamp(78px,9vw,145px) clamp(20px,6vw,104px)}._layers_1uiyr_52 ._sectionHeading_1uiyr_21 h2{max-width:1100px}._layerGrid_1uiyr_62{grid-template-columns:repeat(3,1fr);margin-top:clamp(48px,6vw,82px);display:grid}._layerGrid_1uiyr_62 article{border:1px solid var(--kai-ink);flex-direction:column;min-height:380px;margin-right:-1px;padding:24px;transition:transform .24s,background .24s,color .24s;display:flex}._layerGrid_1uiyr_62 article:hover{z-index:1;background:var(--kai-wine);color:#fff;transform:translateY(-7px)}._layerGrid_1uiyr_62 span{font:800 .68rem/1 var(--kai-sans);letter-spacing:.08em}._layerGrid_1uiyr_62 h3{font:600 clamp(2.25rem,3.5vw,4rem)/.94 var(--kai-display);letter-spacing:-.04em;margin:auto 0 20px}._layerGrid_1uiyr_62 p{max-width:370px;font:.98rem/1.55 var(--kai-sans);margin:0}._decision_1uiyr_33{background:var(--kai-wine);color:#fff;grid-template-columns:minmax(300px,.82fr) minmax(0,1.18fr);gap:8vw;padding:clamp(78px,9vw,145px) clamp(20px,6vw,104px);display:grid}._decisionIntro_1uiyr_33{align-self:start;position:sticky;top:32px}._decisionIntro_1uiyr_33>p:last-child{color:#ffffffbf;max-width:620px;margin-top:34px}._questionList_1uiyr_123{border-top:1px solid #ffffff80;margin:0;padding:0;list-style:none}._questionList_1uiyr_123 li{border-bottom:1px solid #ffffff80;grid-template-columns:72px 1fr;align-items:start;gap:28px;min-height:190px;padding:26px 0;display:grid}._questionList_1uiyr_123 span{color:var(--kai-lime);font:800 .72rem/1 var(--kai-sans);letter-spacing:.08em}._questionList_1uiyr_123 p{max-width:760px;font:600 clamp(1.9rem,3.2vw,3.65rem)/1.02 var(--kai-display);letter-spacing:-.035em;margin:0}._traffic_1uiyr_153{background:var(--kai-paper);padding:clamp(78px,9vw,145px) clamp(20px,4vw,64px)}._traffic_1uiyr_153 ._sectionHeading_1uiyr_21{padding:0 clamp(0px,2vw,40px)}._trafficGrid_1uiyr_162{grid-template-columns:repeat(4,1fr);margin-top:clamp(48px,6vw,82px);display:grid}._trafficGrid_1uiyr_162 article{border:1px solid var(--kai-ink);background:0 0;flex-direction:column;min-height:440px;margin-right:-1px;padding:24px;transition:background .25s,color .25s,transform .25s;display:flex}._trafficGrid_1uiyr_162 article:hover{z-index:1;background:#fff;transform:translateY(-7px)}._trafficGrid_1uiyr_162 article>div{justify-content:space-between;align-items:center;display:flex}._trafficGrid_1uiyr_162 article>div span{font:800 .68rem/1 var(--kai-sans)}._trafficGrid_1uiyr_162 article>div i{aspect-ratio:1;background:#178563;border-radius:50%;width:12px;box-shadow:0 0 0 7px #1785631f}._trafficGrid_1uiyr_162 article[data-level=Groc]>div i{background:#b27a16;box-shadow:0 0 0 7px #b27a161f}._trafficGrid_1uiyr_162 article[data-level=Vermell]>div i{background:#b2312d;box-shadow:0 0 0 7px #b2312d1f}._trafficGrid_1uiyr_162 article[data-level=Negre]>div i{background:var(--kai-ink);box-shadow:0 0 0 7px #1111111c}._trafficGrid_1uiyr_162 h3{font:600 clamp(2.6rem,4.2vw,4.8rem)/.9 var(--kai-display);letter-spacing:-.045em;margin:auto 0 4px}._trafficGrid_1uiyr_162 strong{font:800 .76rem/1.3 var(--kai-sans);text-transform:uppercase;letter-spacing:.055em;margin-bottom:17px}._trafficGrid_1uiyr_162 p{font:.94rem/1.54 var(--kai-sans);margin:0}._cases_1uiyr_225{background:var(--kai-ink);color:#fff;padding:clamp(78px,9vw,145px) clamp(20px,6vw,104px)}._casesHeading_1uiyr_231{grid-template-columns:minmax(0,1.15fr) minmax(280px,.48fr);align-items:end;gap:8vw;margin-bottom:clamp(50px,6vw,84px);display:grid}._casesHeading_1uiyr_231 h2{max-width:1000px;font:600 clamp(3rem,5.8vw,6.7rem)/.91 var(--kai-display);letter-spacing:-.052em;margin:0}._casesHeading_1uiyr_231>p{color:#ffffffab;font:clamp(1rem,1.2vw,1.16rem)/1.6 var(--kai-sans);margin:0}._formatList_1uiyr_252{border-top:1px solid #ffffff73}._formatList_1uiyr_252 details{border-bottom:1px solid #ffffff73}._formatList_1uiyr_252 summary{cursor:pointer;grid-template-columns:80px 1fr 36px;align-items:center;gap:28px;min-height:144px;padding:24px 0;list-style:none;display:grid}._formatList_1uiyr_252 summary::-webkit-details-marker{display:none}._formatList_1uiyr_252 summary>span{color:var(--kai-lime);font:800 .7rem/1 var(--kai-sans)}._formatList_1uiyr_252 h3{font:600 clamp(1.8rem,3.2vw,3.6rem)/.98 var(--kai-display);letter-spacing:-.035em;margin:0 0 8px}._formatList_1uiyr_252 summary p{color:#ffffff9e;max-width:710px;font:.93rem/1.48 var(--kai-sans);margin:0}._formatList_1uiyr_252 summary i{font:300 2rem/1 var(--kai-sans);transition:transform .2s}._formatList_1uiyr_252 details[open] summary i{transform:rotate(45deg)}._caseTable_1uiyr_298{border-top:1px solid #ffffff40;margin:0 0 34px 108px}._caseTable_1uiyr_298>div{border-bottom:1px solid #ffffff40;grid-template-columns:140px 1fr;align-items:center;gap:20px;min-height:72px;padding:16px 0;display:grid}._caseTable_1uiyr_298 b{font:800 .68rem/1 var(--kai-sans);text-transform:uppercase;letter-spacing:.06em;align-items:center;gap:10px;display:flex}._caseTable_1uiyr_298 b:before{content:"";aspect-ratio:1;background:#178563;border-radius:50%;width:8px}._caseTable_1uiyr_298 b[data-level=Groc]:before{background:#c18a24}._caseTable_1uiyr_298 b[data-level=Vermell]:before{background:#d34943}._caseTable_1uiyr_298 b[data-level=Negre]:before{background:#fff;box-shadow:0 0 0 1px #ffffff80}._caseTable_1uiyr_298 p{font:.94rem/1.5 var(--kai-sans);margin:0}._labels_1uiyr_34{background:var(--kai-wine);color:#fff;grid-template-columns:minmax(300px,.75fr) minmax(0,1.25fr);gap:8vw;padding:clamp(78px,9vw,145px) clamp(20px,6vw,104px);display:grid}._labelsIntro_1uiyr_34{align-self:start;position:sticky;top:32px}._labelsIntro_1uiyr_34>p:last-child{color:#ffffffb8;margin-top:34px}._labelList_1uiyr_359{border-top:1px solid #ffffff80}._labelList_1uiyr_359 article{border-bottom:1px solid #ffffff80;grid-template-columns:64px 1fr;align-items:center;gap:20px;min-height:122px;padding:20px 0;display:grid}._labelList_1uiyr_359 span{color:var(--kai-lime);font:800 .68rem/1 var(--kai-sans)}._labelList_1uiyr_359 p{font:600 clamp(1.55rem,2.6vw,3rem)/1.04 var(--kai-display);letter-spacing:-.025em;margin:0}._labelNote_1uiyr_384{background:var(--kai-lime);color:var(--kai-ink);font:.92rem/1.55 var(--kai-sans);grid-column:2;margin:0;padding:22px}._brandCriterion_1uiyr_35{background:var(--kai-paper);grid-template-columns:1fr 1fr;gap:8vw;padding:clamp(78px,9vw,145px) clamp(20px,6vw,104px);display:grid}._brandCopy_1uiyr_46 blockquote{border-left:8px solid var(--kai-wine);font:600 clamp(1.8rem,3vw,3.5rem)/1.08 var(--kai-display);letter-spacing:-.03em;margin:42px 0;padding-left:26px}._brandCopy_1uiyr_46 a{font:800 .78rem/1.2 var(--kai-sans);border-bottom:1px solid;padding-bottom:5px;display:inline-flex}._beforePublish_1uiyr_416{border-top:1px solid var(--kai-ink);background:#fff;padding:clamp(78px,9vw,145px) clamp(20px,6vw,104px)}._registerGrid_1uiyr_422{grid-template-columns:1.25fr .75fr;gap:7vw;margin-top:clamp(54px,7vw,92px);display:grid}._registerGrid_1uiyr_422 h3{font:600 clamp(2rem,3.4vw,3.8rem)/.96 var(--kai-display);margin:0 0 28px}._registerGrid_1uiyr_422 ol{border-top:1px solid;margin:0;padding:0;list-style:none}._registerGrid_1uiyr_422 li{border-bottom:1px solid;grid-template-columns:62px 1fr;align-items:center;gap:18px;min-height:86px;padding:18px 0;display:grid}._registerGrid_1uiyr_422 li span{color:var(--kai-wine);font:800 .68rem/1 var(--kai-sans)}._registerGrid_1uiyr_422 li p{font:1rem/1.45 var(--kai-sans);margin:0}._registerGrid_1uiyr_422 aside{background:var(--kai-paper);border:1px solid var(--kai-ink);min-height:430px;box-shadow:14px 14px 0 var(--kai-wine);flex-direction:column;padding:30px;display:flex}._registerGrid_1uiyr_422 aside h3{margin:auto 0 22px}._registerGrid_1uiyr_422 aside>p:last-child{font:.96rem/1.58 var(--kai-sans);margin:0}._checklist_1uiyr_480{background:var(--kai-ink);color:#fff;border-top:6px solid var(--kai-lime);grid-template-columns:.62fr 1.38fr;gap:6vw;margin-top:clamp(64px,8vw,110px);padding:clamp(28px,4vw,54px);display:grid}._checklist_1uiyr_480>div span{color:var(--kai-lime);font:800 .68rem/1 var(--kai-sans);letter-spacing:.1em}._checklist_1uiyr_480 h3{font:600 clamp(2rem,3.8vw,4.3rem)/.96 var(--kai-display);letter-spacing:-.04em;margin:22px 0 0}._checklist_1uiyr_480 ul{margin:0;padding:0;list-style:none}._checklist_1uiyr_480 li{font:.96rem/1.5 var(--kai-sans);border-bottom:1px solid #ffffff47;grid-template-columns:18px 1fr;align-items:start;gap:15px;padding:17px 0;display:grid}._checklist_1uiyr_480 li i{aspect-ratio:1;border:1px solid var(--kai-lime);width:14px;margin-top:1px}._people_1uiyr_36{background:var(--kai-lime);grid-template-columns:1.15fr .85fr;min-height:82svh;display:grid}._people_1uiyr_36 figure{min-height:620px;margin:0;overflow:hidden}._people_1uiyr_36 img{object-fit:cover;filter:saturate(.74)contrast(1.04);width:100%;height:100%;display:block}._people_1uiyr_36>div{align-self:end;padding:clamp(46px,6vw,94px)}._people_1uiyr_36>div>p{max-width:660px;margin-top:32px}._partnerLockup_1uiyr_557{border-top:1px solid var(--kai-ink);align-items:baseline;gap:14px;margin-top:46px;padding-top:24px;display:flex}._partnerLockup_1uiyr_557 strong{font:600 1.7rem/1 var(--kai-display)}._partnerLockup_1uiyr_557 span{opacity:.45}._partnerLockup_1uiyr_557 b{color:var(--guide-violet);font:800 1.25rem/1 var(--kai-sans);letter-spacing:-.04em}._sources_1uiyr_580{border-top:5px solid var(--guide-violet);background:var(--kai-ink);color:#fff;grid-template-columns:1fr 1.2fr;align-items:start;gap:6vw;padding:34px 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(max-width:640px){._sectionHeading_1uiyr_21 h2,._decisionIntro_1uiyr_33 h2,._labelsIntro_1uiyr_34 h2,._brandCriterion_1uiyr_35 h2,._people_1uiyr_36 h2,._casesHeading_1uiyr_231 h2{font-size:3.15rem}._layers_1uiyr_52,._decision_1uiyr_33,._traffic_1uiyr_153,._cases_1uiyr_225,._labels_1uiyr_34,._brandCriterion_1uiyr_35,._beforePublish_1uiyr_416{padding:72px 20px}._layerGrid_1uiyr_62,._trafficGrid_1uiyr_162{grid-template-columns:1fr}._layerGrid_1uiyr_62 article,._trafficGrid_1uiyr_162 article{min-height:290px;margin-right:0}._questionList_1uiyr_123 li{grid-template-columns:44px 1fr;gap:14px;min-height:150px}._questionList_1uiyr_123 p{font-size:1.85rem}._casesHeading_1uiyr_231{gap:28px}._formatList_1uiyr_252 summary{grid-template-columns:40px 1fr 24px;gap:12px;min-height:130px}._formatList_1uiyr_252 h3{font-size:1.75rem}._caseTable_1uiyr_298{margin-left:0}._caseTable_1uiyr_298>div{grid-template-columns:92px 1fr;gap:12px}._labelList_1uiyr_359 article{grid-template-columns:38px 1fr}._labelList_1uiyr_359 p{font-size:1.55rem}._registerGrid_1uiyr_422{gap:54px}._registerGrid_1uiyr_422 aside{min-height:360px;box-shadow:8px 8px 0 var(--kai-wine)}._checklist_1uiyr_480{grid-template-columns:1fr;padding:28px 20px}._people_1uiyr_36 figure{min-height:430px}._people_1uiyr_36>div{padding:58px 20px}._sources_1uiyr_580{padding:30px 20px}}@media (prefers-reduced-motion:reduce){._layerGrid_1uiyr_62 article,._trafficGrid_1uiyr_162 article{transition:none}}._page_1sf18_1{background:var(--kai-paper);color:var(--kai-ink)}._kicker_1sf18_2{font:800 .68rem/1.2 var(--kai-sans);letter-spacing:.14em;text-transform:uppercase;margin:0 0 16px}._hero_1sf18_3{background:var(--kai-wine);color:#fff;grid-template-columns:minmax(0,1.08fr) minmax(390px,.72fr);gap:clamp(34px,5vw,86px);min-height:100svh;padding:136px clamp(20px,4.5vw,76px) 48px;display:grid;position:relative;overflow:hidden}._hero_1sf18_3:before{content:"";opacity:.08;background-image:radial-gradient(circle,#fff 1px,#0000 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#ffffff8c;align-items:center;gap:12px;display:inline-flex}._heroActions_1sf18_11 a:first-child{border:1px solid var(--kai-lime);background:var(--kai-lime);color:var(--kai-ink);border-radius:999px;padding:0 20px}._brainStage_1sf18_5{background:#11111124;border:1px solid #ffffff47;border-radius:48% 48% 6px 6px;align-self:stretch;min-height:620px;overflow:hidden}._stageLabel_1sf18_15{font:800 .6rem var(--kai-sans);letter-spacing:.12em;text-transform:uppercase;color:#ffffffa3;position:absolute;top:24px;left:28px}._brainCore_1sf18_16{z-index:4;aspect-ratio:1;text-align:center;background:var(--kai-lime);width:clamp(150px,14vw,210px);color:var(--kai-ink);border-radius:50%;place-content:center;animation:4.4s ease-in-out infinite _pulse_1sf18_1;display:grid;position:absolute;top:49%;left:50%;transform:translate(-50%,-50%);box-shadow:0 0 0 18px #e8ff5517,0 0 80px #e8ff5536}._brainCore_1sf18_16 small{font:800 .61rem var(--kai-sans);letter-spacing:.1em;text-transform:uppercase}._brainCore_1sf18_16 strong{font:600 clamp(2rem,3vw,3.4rem)/.84 var(--kai-display)}._orbit_1sf18_19{z-index:1;border:1px solid #ffffff3d;border-radius:50%;position:absolute;top:49%;left:50%;transform:translate(-50%,-50%)rotate(-12deg)}._orbitOne_1sf18_20{aspect-ratio:1.35;width:48%}._orbitTwo_1sf18_20{aspect-ratio:1.28;width:72%;transform:translate(-50%,-50%)rotate(25deg)}._orbitThree_1sf18_20{aspect-ratio:1.18;width:94%;transform:translate(-50%,-50%)rotate(-31deg)}._source_1sf18_21{z-index:3;font:800 clamp(.67rem,.85vw,.8rem) var(--kai-sans);align-items:center;gap:8px;display:flex;position:absolute}._source_1sf18_21 i{aspect-ratio:1;background:var(--kai-lime);border-radius:50%;width:9px;display:block;box-shadow:0 0 0 6px 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