._page_1hcdm_1{--pm-accent:#e8ff55;--pm-soft:#f0f4d7;--pm-dark:#20261b;color:#191b17;font-family:var(--kai-sans,Arial,sans-serif);background:#f4f0e8}._google_1hcdm_2{--pm-accent:#b9d5ff;--pm-soft:#e8eff9;--pm-dark:#172b43}._social_1hcdm_3{--pm-accent:#e8ff55;--pm-soft:#f0f4d7;--pm-dark:#20261b}._hero_1hcdm_4{grid-template-columns:minmax(0,1.18fr) minmax(0,1fr);align-items:center;gap:5vw;padding:50px clamp(22px,5.5vw,86px) 70px;display:grid}._back_1hcdm_5{text-underline-offset:5px;margin-bottom:48px;padding:8px 0;font-size:.79rem;text-decoration:underline;display:inline-block}._kicker_1hcdm_6{letter-spacing:.1em;text-transform:uppercase;font-size:.66rem;font-weight:800;line-height:1.6}._hero_1hcdm_4 h1{font:600 clamp(2.8rem,4.8vw,5.7rem)/1.02 var(--kai-display,Arial,sans-serif);letter-spacing:-.045em;margin:25px 0}._hero_1hcdm_4 h1 span{color:#790008;margin-top:8px;display:block}._intro_1hcdm_9{max-width:650px;font-size:clamp(.99rem,1.2vw,1.17rem);line-height:1.75}._actions_1hcdm_10{flex-wrap:wrap;gap:12px;margin:30px 0;display:flex}._actions_1hcdm_10 a{border:1px solid #23291e;padding:16px 20px;font-size:.82rem;font-weight:750;line-height:1.4}._actions_1hcdm_10 a:first-child{color:#fff;background:#20261b}._actions_1hcdm_10 a:hover{color:#fff;background:#790008}._scope_1hcdm_13{color:#4d5548;font-size:.73rem;line-height:1.7}._board_1hcdm_14{background:var(--pm-dark);color:#fff;border-radius:3px;margin:0;padding:28px}._boardTop_1hcdm_15{letter-spacing:.08em;color:var(--pm-accent);border-bottom:1px solid #74806e;justify-content:space-between;align-items:center;gap:18px;padding-bottom:24px;font-size:.61rem;font-weight:750;display:flex}._boardTop_1hcdm_15>span:last-child{font-size:2rem;line-height:1}._boardSignal_1hcdm_17{color:var(--pm-accent);margin:30px 0 15px;font-size:.77rem}._board_1hcdm_14 h2{font:500 clamp(2rem,3.1vw,3.75rem)/1.08 var(--kai-display,Arial,sans-serif);letter-spacing:-.035em;margin:0 0 34px}._board_1hcdm_14 ol{margin:0;padding:0;list-style:none}._board_1hcdm_14 li{border-top:1px solid #74806e;gap:16px;padding:17px 0;font-size:.86rem;line-height:1.5;display:flex}._board_1hcdm_14 li span{color:var(--pm-accent);padding-top:3px;font-size:.63rem}._boardFoot_1hcdm_20{background:var(--pm-accent);color:#18231d;margin:16px 0;padding:20px;font-size:.77rem;font-weight:750}._board_1hcdm_14 figcaption{color:#ccd4c6;font-size:.65rem;line-height:1.65}._manifesto_1hcdm_22{background:var(--pm-accent);grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:18px 7vw;padding:70px clamp(22px,5.5vw,86px);display:grid}._manifesto_1hcdm_22>._kicker_1hcdm_6{grid-column:1/-1;margin:0}._manifesto_1hcdm_22 h2{font:600 clamp(2.3rem,3.6vw,4.5rem)/1.06 var(--kai-display,Arial,sans-serif);letter-spacing:-.035em;margin:0}._manifesto_1hcdm_22 p:not(._kicker_1hcdm_6){margin:0 0 17px;font-size:1rem;line-height:1.75}._page_1hcdm_1 :is(a,button,input,summary):focus-visible{outline-offset:4px;outline:3px solid #790008}._page_1hcdm_1 :is(h1,h2,h3,p,a,li){overflow-wrap:break-word}._page_1hcdm_1 section[id]{scroll-margin-top:100px}@media (max-width:1000px){._hero_1hcdm_4{grid-template-columns:1fr 1fr;gap:30px}._hero_1hcdm_4 h1{font-size:3rem}._board_1hcdm_14{padding:23px}}@media (max-width:740px){._hero_1hcdm_4,._manifesto_1hcdm_22{grid-template-columns:minmax(0,1fr)}._hero_1hcdm_4{gap:35px;padding-top:25px}._back_1hcdm_5{margin-bottom:30px}._hero_1hcdm_4 h1{font-size:clamp(2.7rem,8.8vw,4rem)}._board_1hcdm_14 h2{font-size:2.3rem}._manifesto_1hcdm_22{gap:25px;padding-top:48px;padding-bottom:40px}._manifesto_1hcdm_22 h2{font-size:2.6rem}._actions_1hcdm_10 a{text-align:center;flex:210px}}@media (prefers-reduced-motion:reduce){._page_1hcdm_1 *{scroll-behavior:auto!important;transition:none!important}}._sectionNav_1hcdm_32{background:#fffdf7;border-top:1px solid #c7c6ba;border-bottom:1px solid #c7c6ba;flex-wrap:wrap;gap:6px 26px;padding:18px clamp(22px,5.5vw,86px);display:flex}._sectionNav_1hcdm_32 a{text-underline-offset:5px;padding:10px 0;font-size:.76rem;font-weight:750;text-decoration:underline}._section_1hcdm_32,._webSection_1hcdm_34,._creativeSection_1hcdm_34,._brainSection_1hcdm_34,._responsibility_1hcdm_34,._faqSection_1hcdm_34{padding:76px clamp(22px,5.5vw,86px)}._sectionHead_1hcdm_35{grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:start;gap:6vw;margin-bottom:40px;display:grid}._sectionHead_1hcdm_35 h2,._responsibility_1hcdm_34 h2,._brainSection_1hcdm_34 h2,._faqSection_1hcdm_34 h2{font:600 clamp(2.2rem,3.6vw,4.25rem)/1.07 var(--kai-display,Arial,sans-serif);letter-spacing:-.035em;margin:16px 0 0}._sectionHead_1hcdm_35>p,._sectionHead_1hcdm_35>div>p:not(._kicker_1hcdm_6),._responsibility_1hcdm_34 p,._brainSection_1hcdm_34 p{margin:0 0 17px;font-size:.96rem;line-height:1.8}._sectionHead_1hcdm_35>._kicker_1hcdm_6,._sectionHead_1hcdm_35>div>._kicker_1hcdm_6{margin:0}._sectionHead_1hcdm_35>p,._sectionHead_1hcdm_35>div+div{padding-top:29px}._services_1hcdm_40{grid-template-columns:repeat(2,minmax(0,1fr));column-gap:5vw;display:grid}._services_1hcdm_40 article{border-top:1px solid #a8aa9c;flex-direction:column;align-items:flex-start;padding:30px 0 32px;display:flex}._index_1hcdm_42{letter-spacing:.065em;color:#790008;font-size:.66rem;font-weight:800}._services_1hcdm_40 h3,._webSteps_1hcdm_43 h3,._tools_1hcdm_43 h3,._offers_1hcdm_43 h3{font:600 clamp(1.5rem,2vw,2.3rem)/1.13 var(--kai-display,Arial,sans-serif);letter-spacing:-.025em;margin:20px 0 14px}._services_1hcdm_40 article>p,._webSteps_1hcdm_43 p,._tools_1hcdm_43 p,._offers_1hcdm_43 p{margin:0 0 22px;font-size:.91rem;line-height:1.8}._output_1hcdm_45{background:#e9e6dc;border-left:2px solid #790008;width:100%;margin-top:auto;padding:16px 18px}._output_1hcdm_45 strong{letter-spacing:.06em;text-transform:uppercase;color:#790008;font-size:.64rem}._output_1hcdm_45 p{margin:7px 0 0;font-size:.81rem;line-height:1.65}._responsibility_1hcdm_34{color:#fff;background:#790008;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:6vw;display:grid}._responsibility_1hcdm_34 h2{margin-bottom:27px}._responsibility_1hcdm_34 ._kicker_1hcdm_6{color:#e8ff55;font-size:.65rem}._roles_1hcdm_50 article{border-top:1px solid #c18488;padding:22px 0 4px}._roles_1hcdm_50 h3{color:#e8ff55;margin:0 0 14px;font-size:1.1rem}._roles_1hcdm_50 ._roleNote_1hcdm_52{color:#f5dce0;border-top:1px solid #c18488;padding-top:20px;font-size:.77rem}._dashboard_1hcdm_53{border-top:1px solid #a8aa9c;margin:0}._dashboard_1hcdm_53>div{border-bottom:1px solid #b8b9ae;grid-template-columns:minmax(0,1fr) minmax(0,1.5fr);gap:32px;padding:24px 0;display:grid}._dashboard_1hcdm_53 dt{align-items:baseline;gap:20px;font-size:.97rem;font-weight:750;display:flex}._dashboard_1hcdm_53 dt span{color:#790008;font-size:.64rem}._dashboard_1hcdm_53 dd{margin:0;font-size:.87rem;line-height:1.7}._measureNote_1hcdm_58{color:#4c5147;max-width:1000px;margin:22px 0 0;font-size:.79rem;line-height:1.8}._calculator_1hcdm_59{background:#fffdf8;border:1px solid #b3b8a8;margin-top:40px;padding:32px}._calcHeading_1hcdm_60{justify-content:space-between;align-items:flex-start;gap:25px;display:flex}._calcHeading_1hcdm_60 h3{font:600 clamp(1.8rem,2.6vw,3rem)/1.13 var(--kai-display,Arial,sans-serif);letter-spacing:-.03em;margin:12px 0 0}._calcHeading_1hcdm_60 ._kicker_1hcdm_6{color:#790008;margin:0}._calcHeading_1hcdm_60 button{cursor:pointer;background:0 0;border:1px solid #858d7a;flex-shrink:0;min-height:44px;padding:12px;font-size:.73rem}._calcHeading_1hcdm_60 button:hover{background:var(--pm-soft)}._calcIntro_1hcdm_65{max-width:850px;margin:20px 0 28px;font-size:.82rem;line-height:1.75}._calcInputs_1hcdm_66{grid-template-columns:repeat(4,minmax(0,1fr));gap:18px;display:grid}._calcInputs_1hcdm_66 label{flex-direction:column;min-width:0;display:flex}._calcInputs_1hcdm_66 label>span{min-height:2.9em;font-size:.75rem;font-weight:750;line-height:1.5}._calcInputs_1hcdm_66 input{color:#18231d;background:#fff;border:1px solid #909882;border-radius:0;width:100%;min-width:0;min-height:50px;margin:10px 0;padding:10px 12px;font-size:1.15rem}._calcInputs_1hcdm_66 small{color:#505746;font-size:.67rem;line-height:1.65}._calcResults_1hcdm_71{background:#abb49e;border:1px solid #abb49e;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;margin-top:28px;display:grid}._calcResults_1hcdm_71>div{background:var(--pm-soft);padding:22px}._calcResults_1hcdm_71 span{font-size:.73rem;font-weight:750;line-height:1.6;display:block}._calcResults_1hcdm_71 strong{font:600 clamp(1.55rem,2.2vw,2.35rem)/1.15 var(--kai-display,Arial,sans-serif);letter-spacing:-.025em;overflow-wrap:anywhere;margin:14px 0;display:block}._calcResults_1hcdm_71 p{margin:0;font-size:.71rem;line-height:1.7}._calcResults_1hcdm_71>._calcError_1hcdm_76{color:#790008;background:#fff0e9;grid-column:1/-1;padding:22px}._calcNote_1hcdm_77{color:#505746;margin:20px 0 0;font-size:.72rem;line-height:1.8}._webSection_1hcdm_34{background:var(--pm-soft)}._webSteps_1hcdm_43{grid-template-columns:repeat(3,minmax(0,1fr));gap:30px;display:grid}._webSteps_1hcdm_43 article{border-top:1px solid #89927e;padding-top:22px}._webSteps_1hcdm_43 p{margin-bottom:0}._webExample_1hcdm_82{background:#fffdf7;border:1px solid #a7af9b;margin-top:32px;padding:26px}._webExample_1hcdm_82>._kicker_1hcdm_6{color:#790008;margin:0 0 23px}._webExample_1hcdm_82 dl{grid-template-columns:repeat(3,minmax(0,1fr));gap:30px;margin:0;display:grid}._webExample_1hcdm_82 dt{margin-bottom:11px;font-size:.76rem;font-weight:800}._webExample_1hcdm_82 dd{margin:0;font-size:.82rem;line-height:1.8}._creativeSection_1hcdm_34{background:var(--pm-dark);color:#fff}._creativeSection_1hcdm_34 ._kicker_1hcdm_6{color:var(--pm-accent)}._loop_1hcdm_89{border-top:1px solid #76816f;border-left:1px solid #76816f;grid-template-columns:repeat(3,minmax(0,1fr));margin:0;padding:0;list-style:none;display:grid}._loop_1hcdm_89 li{border-bottom:1px solid #76816f;border-right:1px solid #76816f;padding:25px}._loop_1hcdm_89 li>span{letter-spacing:.07em;color:var(--pm-accent);font-size:.64rem}._loop_1hcdm_89 h3{font:600 clamp(1.4rem,2vw,2rem)/1.14 var(--kai-display,Arial,sans-serif);letter-spacing:-.02em;margin:28px 0 16px}._loop_1hcdm_89 p{color:#e0e5db;margin:0;font-size:.85rem;line-height:1.8}._creativeNote_1hcdm_94{background:var(--pm-accent);color:#17231d;margin:22px 0 0;padding:22px 25px;font-size:.84rem;line-height:1.8}._scenarios_1hcdm_95{margin-top:45px}._scenarios_1hcdm_95>._kicker_1hcdm_6{margin-bottom:22px}._scenarios_1hcdm_95 details{border-top:1px solid #76816f}._scenarios_1hcdm_95 details:last-child{border-bottom:1px solid #76816f}._scenarios_1hcdm_95 summary,._faq_1hcdm_34 summary{cursor:pointer;justify-content:space-between;align-items:center;gap:20px;padding:23px 0;font-size:1rem;font-weight:750;line-height:1.5;list-style:none;display:flex}._scenarios_1hcdm_95 summary::-webkit-details-marker{display:none}._faq_1hcdm_34 summary::-webkit-details-marker{display:none}._scenarios_1hcdm_95 summary>span,._faq_1hcdm_34 summary>span{flex-shrink:0;font-size:1.5rem;font-weight:400}._scenarios_1hcdm_95 details[open] summary>span,._faq_1hcdm_34 details[open] summary>span{transform:rotate(45deg)}._scenarios_1hcdm_95 dl{grid-template-columns:repeat(2,minmax(0,1fr));gap:25px 38px;margin:0;padding:6px 0 30px;display:grid}._scenarios_1hcdm_95 dt{color:var(--pm-accent);text-transform:uppercase;letter-spacing:.065em;margin-bottom:10px;font-size:.64rem;font-weight:800}._scenarios_1hcdm_95 dd{color:#e0e5db;margin:0;font-size:.86rem;line-height:1.8}._creativeSection_1hcdm_34 :is(a,summary):focus-visible{outline-color:var(--pm-accent)}._tools_1hcdm_43{grid-template-columns:repeat(3,minmax(0,1fr));gap:28px;display:grid}._tools_1hcdm_43 article{border-top:1px solid #a8aa9c;flex-direction:column;padding-top:0;display:flex}._tools_1hcdm_43 h3{font-size:1.55rem}._tools_1hcdm_43 ._toolBoundary_1hcdm_109{color:#4c5147;border-left:2px solid #89927e;margin-top:auto;padding-left:12px;font-size:.76rem;line-height:1.7}._tools_1hcdm_43 a{text-underline-offset:5px;align-self:flex-start;padding:10px 0;font-size:.77rem;font-weight:750;text-decoration:underline}._brainSection_1hcdm_34{background:#e6e2d7;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:6vw;display:grid}._brainSection_1hcdm_34 ._kicker_1hcdm_6{color:#790008;font-size:.65rem}._brainSection_1hcdm_34 h2{margin-bottom:27px}._brainSection_1hcdm_34 a{text-underline-offset:5px;padding:12px 0;font-size:.83rem;font-weight:750;text-decoration:underline;display:inline-block}._brainDetail_1hcdm_115{background:#fffdf7;border-top:3px solid #790008;padding:30px}._brainDetail_1hcdm_115 ul{flex-wrap:wrap;gap:8px;margin:0 0 26px;padding:0;list-style:none;display:flex}._brainDetail_1hcdm_115 li{background:var(--pm-soft);border:1px solid #b1b2a3;padding:8px 11px;font-size:.68rem;line-height:1.6}._brainDetail_1hcdm_115 small{color:#55594c;border-top:1px solid #b1b2a3;padding-top:20px;font-size:.74rem;line-height:1.8;display:block}._offers_1hcdm_43{grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;display:grid}._offers_1hcdm_43 article{border:1px solid #a8aa9c;flex-direction:column;padding:25px;display:flex}._offers_1hcdm_43 article:last-child{background:var(--pm-accent)}._offers_1hcdm_43 ._kicker_1hcdm_6{color:#790008;margin:0;font-size:.61rem}._offers_1hcdm_43 article>strong{border-top:1px solid #929782;margin-top:auto;padding-top:18px;font-size:.81rem;line-height:1.7}._feeNote_1hcdm_124{border-top:1px solid #a8aa9c;border-bottom:1px solid #a8aa9c;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:25px;margin:30px 0;padding:25px 0;display:grid}._feeNote_1hcdm_124>strong{font-size:1.05rem}._feeNote_1hcdm_124 p{margin:0;font-size:.87rem;line-height:1.8}._cadence_1hcdm_126{flex-wrap:wrap;gap:10px;display:flex}._cadence_1hcdm_126 span{background:#e6e2d7;padding:12px 15px;font-size:.78rem;font-weight:700}._faqSection_1hcdm_34{background:#fffdf7;grid-template-columns:minmax(0,.8fr) minmax(0,1.3fr);gap:6vw;display:grid}._faq_1hcdm_34 details{border-top:1px solid #a8aa9c}._faq_1hcdm_34 details:last-child{border-bottom:1px solid #a8aa9c}._faq_1hcdm_34 summary{padding:22px 0;font-size:.93rem}._faq_1hcdm_34 details p{margin:0 0 25px;font-size:.87rem;line-height:1.85}._related_1hcdm_130{grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;display:grid}._related_1hcdm_130 a{border:1px solid #a8aa9c;padding:24px;display:block}._related_1hcdm_130 a:hover{background:var(--pm-soft)}._related_1hcdm_130 h3{font:600 1.55rem/1.12 var(--kai-display,Arial,sans-serif);letter-spacing:-.025em;justify-content:space-between;align-items:baseline;gap:16px;margin:0 0 18px;display:flex}._related_1hcdm_130 h3 span{flex-shrink:0;font-size:1rem}._related_1hcdm_130 p{margin:0;font-size:.82rem;line-height:1.8}._sources_1hcdm_134{background:#ebe8de;border-top:1px solid #b6b7ad;padding:25px clamp(22px,5.5vw,86px)}._sources_1hcdm_134 p{max-width:1150px;margin:0;font-size:.68rem;line-height:1.8}._sources_1hcdm_134 a{text-underline-offset:3px;text-decoration:underline}@media (min-width:1600px){._hero_1hcdm_4,._section_1hcdm_32,._manifesto_1hcdm_22,._webSection_1hcdm_34,._creativeSection_1hcdm_34,._brainSection_1hcdm_34,._responsibility_1hcdm_34,._faqSection_1hcdm_34{padding-left:max(86px,50vw - 725px);padding-right:max(86px,50vw - 725px)}}@media (max-width:1050px){._calcInputs_1hcdm_66{grid-template-columns:repeat(2,minmax(0,1fr))}._calcInputs_1hcdm_66 label>span{min-height:auto}._offers_1hcdm_43,._tools_1hcdm_43,._related_1hcdm_130{grid-template-columns:repeat(2,minmax(0,1fr))}._offers_1hcdm_43 article:last-child{grid-column:1/-1}._loop_1hcdm_89 li{padding:22px}._calcResults_1hcdm_71>div{padding:18px}}@media (max-width:740px){._section_1hcdm_32,._webSection_1hcdm_34,._creativeSection_1hcdm_34,._brainSection_1hcdm_34,._responsibility_1hcdm_34,._faqSection_1hcdm_34{padding:50px 22px}._sectionHead_1hcdm_35,._responsibility_1hcdm_34,._brainSection_1hcdm_34,._faqSection_1hcdm_34{grid-template-columns:minmax(0,1fr);gap:25px}._sectionHead_1hcdm_35{margin-bottom:28px}._sectionHead_1hcdm_35>p,._sectionHead_1hcdm_35>div+div{padding-top:0}._sectionHead_1hcdm_35 h2,._responsibility_1hcdm_34 h2,._brainSection_1hcdm_34 h2,._faqSection_1hcdm_34 h2{font-size:clamp(2.1rem,7.5vw,3rem)}._services_1hcdm_40,._webSteps_1hcdm_43,._webExample_1hcdm_82 dl,._tools_1hcdm_43,._offers_1hcdm_43,._related_1hcdm_130{grid-template-columns:minmax(0,1fr)}._services_1hcdm_40 article{padding:25px 0}._services_1hcdm_40 h3,._webSteps_1hcdm_43 h3,._offers_1hcdm_43 h3{font-size:1.8rem}._services_1hcdm_40 article>p{margin-bottom:20px}._tools_1hcdm_43{gap:20px}._tools_1hcdm_43 h3{margin-top:22px}._loop_1hcdm_89{grid-template-columns:repeat(2,minmax(0,1fr))}._loop_1hcdm_89 li{padding:21px 16px}._loop_1hcdm_89 h3{font-size:1.5rem}._dashboard_1hcdm_53>div{grid-template-columns:minmax(0,1fr);gap:12px;padding:22px 0}._calcHeading_1hcdm_60{flex-direction:column;gap:18px}._calculator_1hcdm_59{margin-top:30px;padding:24px 18px}._calcResults_1hcdm_71{grid-template-columns:minmax(0,1fr)}._calcResults_1hcdm_71>div{padding:20px}._calcResults_1hcdm_71 strong{font-size:2rem}._calcInputs_1hcdm_66{gap:20px 14px}._webExample_1hcdm_82{padding:23px 20px}._webSteps_1hcdm_43,._webExample_1hcdm_82 dl{gap:24px}._scenarios_1hcdm_95 dl{grid-template-columns:minmax(0,1fr);gap:22px}._scenarios_1hcdm_95 summary{font-size:.94rem}._brainDetail_1hcdm_115{padding:25px 20px}._brainSection_1hcdm_34 h2{margin-bottom:22px}._feeNote_1hcdm_124{grid-template-columns:minmax(0,1fr);gap:14px}._related_1hcdm_130 h3{font-size:1.7rem}._sectionNav_1hcdm_32{gap:0 22px}._sectionNav_1hcdm_32 a{font-size:.72rem}}@media (max-width:400px){._calcInputs_1hcdm_66,._loop_1hcdm_89{grid-template-columns:minmax(0,1fr)}._hero_1hcdm_4 h1{font-size:2.55rem}._board_1hcdm_14{padding:20px}._board_1hcdm_14 h2{font-size:2.05rem}}