Real Question
The person explains what they are looking for, what they are comparing, and what restrictions they have.
KarminaAI StudioAgents · Services · Training
OPENAI ADS · CONVERSATIONAL PERFORMANCE
Conversation is already a performance channel.
We manage OpenAI Ads from end to end: intention, campaign, creativity, landing page, measurement and optimization. Many AI on the surface. A human team making the important decisions.
Availability evolves according to market and account. First, we need access and viability.
LIVE INTENT
01
What is the best way to solve this problem?
Context detected
02 · OPENAI ADSRelevant Sponsored Proposal↗
03Landing page Specific
CONTEXT → RELLEVÀNCIA → CONVERSION
A new channel calls for a new reading
We don't buy words. We have intentions.
In a conversation, the value is not to appear before a keyword. It is understanding what the person is trying to solve, building a useful proposal in that context and bringing it to an experience that converts.
From question to business
The new conversion journey starts with an expressed need, rather than a search.
Context rich
We organize hints and context to be relevant without reducing everything to keywords.
Useful announcement
A clear proposal, identified as sponsored and separate from the response.
Landing page Exact
The conversation continues on a specific page, fast and consistent with the promise.
Measurable conversion
We connect click, cost and business with UTMs, pixel, CAPI and own data.
The medium also changes the message.
Designing for a conversation takes more than adapting a banner.
The proposal must fit with the decision-making moment, be understood and continue in a specific landing page. The conversational environment forces one to gain relevance.
BEFORE YOU CLOSE ABAST
You do not need to arrive with a defined solution.
We can review the challenge, starting point and priorities in a free video call. Putting order before writing the scope usually saves time and budget.
Video call · free · no obligationBook a free video call ↗A short conversation to understand your starting point and bring clarity.
The · service from end to end
We build the system that makes your ads perform.
Campaign, creativity, landing page and data share the same hypothesis. If a piece is not ready, the inversion only amplifies the friction.
Ads Readiness
We validate access, market, category, policy, offer, budget and measurement capacity.
Intent Map
We transform questions, comparisons, objections and moments of decision into an activatable architecture.
Conversational Creative
We create clear, useful and differentiated variants, designed for the context of the conversation.
Landing page Conversion
We design or adapt specific destinations so that the promise is not lost after the click.
Measurement Foundation
We define conversions, UTMs, pixel, CAPI, CRM and criteria before interpreting any dashboard.
Controlled Pilot
Bounded release, explicit hypotheses and human iterations on real data.
HUMAN-LED · AI-POWERED
AI speeds up the loop. People decide its direction.
H
Human Decision
- What an offer to get out.↗
- What we promise and what we don’t↗
- What risk we do not accept↗
- When to Stop or Climb↗
- What we learn and how we make it a decision↗
AI
Assisted Capacity
- Reading Patterns
- Creative Variations
- Context Signal
- Tracing the campaign
- Alerts and synthesis
We automate observation and production. We do not delegate criteria, responsibility or trust.
Connected measure
From the cost of a click to the value of a conversation.
We do not fill the dashboard of numbers without context. We agree on what a conversion is, what source has authority, and what decision triggers each signal.
IMPRESSIONSCTRCPCCPMOCPCCONVERSIONS
ADS MANAGER→PIXEL + CAPI→CRM / BUSINESS
No fictitious results. The baseline is built with pilot data.
OpenAI Ads will be a new channel, but the work that makes it perform is the same as always: understanding intent, connecting creativity, landing page and measurement, and optimizing with criteria. Technology accelerates; the team decides what makes sense for the business.
IF YOU ALREADY HAVE MATERIAL
Do you already have a brief? Send us.
It can be a finished document, a few notes or an email with context. We will read it before proposing a conversation or a first step.
The team
A professional team to connect performance, operation, creativity, data and governance.
Pep Casas
AI Performance & Ads Specialist
Daniel Mallén
AI Operations & Workflow Lead
Harri Echevarría
Responsible AI & Governance Consultant
Eva Trigo
Generative Creative Director
Claudia Gonzalez
AI Client Success Manager
Jonan Basterra
AI Social Strategy Director
Laura Sabio
Agentic Social Media Lead
Carolina Membrado
Social Listening & Trends Specialist
Queren Guardia
AI Client Operations SpecialistKARMINA · FROM 2015
The channel is new. Our experience growing brands is not.
OpenAI Ads joins a real trajectory in performance, creativity, content, data and brand operation. These logos represent general Karmina experience; we do not claim them to be OpenAI Ads cases.
See the Karmina experience ↗
Karmina, the agency behind the Studio
Why Karmina?
Behind Karmina AI Studio there is an agency with track record, team, scale and applied experience in real organizations.
Karmina · AI Studio · Criterio · Dunder Mifflin · Utopiq · Smart Team
+€119mIn advertising investment for clientsAds Platforms
Partners
MetaGoogle Ads
TikTok
Pinterest
BarcelonaMadrid
Buenos AiresOur offices · Meet the team ↗
+50 KCommunity
B CorpCertified companyPerformance with confidence
Relevance without confusion. Measurement without intrusion. Growth without shortcuts.
The advertisement must be recognized as sponsored.
The advertising does not alter or present itself as the response of ChatGPT.
We review eligibility, restrictions and claims before activating.
We define sources, access, conservation and responsibilities.
KARMINA AI STUDIO · CONNECTED SYSTEM
Paid media works better when knowledge, visibility and measurement connect.
FAQ · BEFORE ON
Questions we prefer to answer before investing.
01Is OpenAI Ads the same as GEO?+
No. OpenAI Ads is presence of payment, identified and separated from the answers. The GEO works for the brand to be understood, represented and cited organically. The same knowledge strategy can reinforce both fronts.
02Can you guarantee that we will have access or results?+
We do not promise accesses, positions or results that depend on the platform, market or auction. Yes, we can validate the preparation, build the system well and operate the pilot with hypothesis, control and learning.
03Do we only manage the campaign?+
We can manage the complete system: readiness, intent architecture, configuration, creativity, landing pages, measurement, governance, optimization and reporting. We can also enter only the missing layer.
04What data do we need?+
Business objectives, value proposition, priority products or services, paid media data, web analytics, conversions, CRM and brand or legal restrictions. We define the permissions before connecting anything.
05How does the project start?+
With a short diagnosis of viability. If there is fit, we define a limited pilot with intent audience, bid, budget, landing pages, measure and decision criteria.
The first announcement is not the beginning.
Start by knowing which conversation deserves investment.
Draw the Pilot ↗OpenAI Ads · Readiness
What conversation would you like to turn into a business?
We review landing page access, objective, measurement and capacity before recommending an investment.
hello@karmina.ai