Karmina Creative Flow
- Participate in the strategy and schedule.
- It proposes concepts, formats and priorities.
- It connects digital, offline and audiovisual.
- Interpret exceptions and context changes.
- A person reviews and responds to the delivery.
KarminaAI StudioAgents · Services · Training
KARMINA CREATIVE FLOW · MONTHLY SERVICE
Creativity that keeps moving. People who keep thinking.
A creative team integrated into your calendar to propose, design and deliver digital and offline pieces. The AI accelerates the process; judgment, direction, and review remain human.
PlaybookCalendarCreative
FlowAssetsHuman review
FlowAssetsHuman review
SocialCampaignsWebPresentationsCataloguesOffline
NOT JUST A PACK OF ASSETS
We become part of your team to understand what comes next, as well as deliver what is needed today.
Creative Flow is an ongoing creative relationship. Get to know the brand, the strategy, the playbook, the calendars and the people who approve. That’s why it can detect a need, propose a better way to solve it and connect a piece with the rest of the experience.
It can serve a team without internal design, expand an existing structure or absorb volume spikes. Capacity is agreed upon every month, but knowledge does not return to zero.
SERVICE OR AGENT?
Two different levels. Complementary when useful.
An agent can speed up a bounded task. Creative Flow takes creative responsibility for the entire journey.
Image Editor
- Execute adaptations and defined versions.
- Work with a brand book and approved rules.
- Accelerate cuts, formats, variants and repetitive tasks.
- It doesn’t decide strategy or creative direction.
- It stops when there is a lack of criteria, rights or validation.
The agent may be part of the service system. It's not the service.
HOW TO CHANGE WITH AI
Faster. Better. More efficient.
We do not promise that each assignment will maximize all three things at once. We decide which lever matters most in each type of piece and integrate tools where they really improve the process.
Explore the Toolkit ↗Faster
Visual research, first sketches, tweaks, adaptations, resize, versions and preparation of materials with less friction.
Best
More routes to compare, more ability to explore, and more professional time spent deciding what has value and what does not.
More efficient
Fewer mechanical hours, more reuse and a better monthly capacity adjusted to the real volume and complexity.
BEFORE YOU CLOSE ABAST
You do not need to arrive with a defined solution.
We can review the challenge, starting point and priorities in a free video call. Putting order before writing the scope usually saves time and budget.
Video call · free · no obligationBook a free video call ↗A short conversation to understand your starting point and bring clarity.
FROM SCREEN TO PAPER
One consistent perspective across every touchpoint.
Do not separate the “network content” from the rest of the brand. The service can enter where communication needs idea, visual system and production.
Calendars that are already visual
We are integrated into the content calendar to propose formats, series, parts systems and responses to the current situation of each channel.
Ideas with travel
Concept, visual key, adaptations, paid, display, email, landing page and versions so that a campaign does not break at every touchpoint.
Documents that are also branded
Presentations, reports, infographics, templates, commercial materials and internal communication with hierarchy and coherence.
Catalogues and publications
Architecture, design, layout and preparation of final arts for catalogues, dossiers, guides, memories and content pieces.
The mark off the screen
Brochures, posters, point-of-sale materials, events, signage, packaging and other physical applications.
When the play calls for movement
We coordinate motion, video, social versions and production with the audiovisual team of Dunder Mifflin when the format needs it.
Don’t expect every need to become a perfect design order. One part of the service is to help formulate it.
THE MONTHLY CIRCLE
A shared workflow, rather than an inbox for orders.
Enter the calendar
We review priorities, channels, campaigns, launches and needs that have not yet arrived as a closed briefing.
We give shape to what is missing
We provide creative routes, formats and connections between touchpoints. The service includes applied consulting, not just execution.
Activate the right team
Design, content, audiovisual and AI work on the same direction and a prioritized backlog.
One person is responsible for the outcome.
We validate criteria, brand, message, rights, format, quality and technical preparation before each delivery.
The next month starts better.
We keep decisions, templates, corrections and learnings in the playbook for the system to gain consistency.
HOW WE PACK THE CAPACITY
Three ways to define the month’s scope. One commitment to quality.
The scope is reviewed according to volume, complexity, deadlines, formats and approval circuit. Not all pieces weigh the same or need the same team.
Capacity Bag
For variable schedules, diverse needs and teams that want to decide priorities as the cycle progresses.
Flexible · shared prioritizationContinued creative team
For organizations with a stable pace that need proposal, coordination, production and review on a recurring basis.
Continuity · cumulative contextPackage Typed
For comparable pieces or families of pieces, with clearly defined formats, complexity and number of rounds.
Predictability · agreed piece typeTHE BASIS BEFORE THE VOLUME
The playbook turns judgement into a shared way of working.
Let’s start by retrieving and ordering what already exists. If an important definition is missing, we do not disguise it within a piece: we work it with the team and incorporate it into the system.
- Strategy, audiences and objectives
- Brand book and visual system
- Voice, tone and message architecture
- Calendars, campaigns and touchpoints
- Templates, parts and previous learning
- Image rights, authorized sources and assets
- Roles, approvals, rounds and deadlines
- Content Usage Criteria Generated with AI
Karmina, the agency behind the Studio
Why Karmina?
Behind Karmina AI Studio there is an agency with track record, team, scale and applied experience in real organizations.
Karmina · AI Studio · Criterio · Dunder Mifflin · Utopiq · Smart Team
+€119mIn advertising investment for clientsAds Platforms
Partners
MetaGoogle Ads
TikTok
Pinterest
BarcelonaMadrid
Buenos AiresOur offices · Meet the team ↗
+50 KCommunity
B CorpCertified companyIF YOU ALREADY HAVE MATERIAL
Do you already have a brief? Send us.
It can be a finished document, a few notes or an email with context. We will read it before proposing a conversation or a first step.
TEAM AND PACKAGES, ACCORDING TO THE CHALLENGE
Karmina coordinates the flow. Criterio and Dunder expand what we can deliver.
Service does not depend on a single discipline. When the project calls for more depth of branding or audiovisual production, we connect specialists of the ecosystem without losing the thread of the calendar.
DESIGN STUDY
Criterio
Brand strategy, identity, visual systems, packaging and design with more depth.
Discover Criterio ↗AUDIOVISUALDunder Mifflin
Concept, production, video, motion, branded content and social formats in motion.
Discover Dunder Mifflin ↗TECHNOLOGYToolkit
We select design, image and video tools according to the process, the rights and the quality that the brand needs.
View the Toolkit ↗
A PERSON TO THE CAPTAIN
“The value is not in making more pieces. It is in making every delivery move the brand system forward.”
Montse coordinates the service design look, connects the calendar needs with the right team and ensures that the AI adds speed and exploration without diluting the criteria.
The team
Creative direction and designers who enter the flow according to each need
Eva Trigo
Creative Director
Florencia Caligaris
Senior Designer
Montse Martinez
Graphic Designer
Raquel García
Senior Graphic Designer
Lucia Gimenez
Graphic Designer
Paula Massimino
Graphic Designer
Paula Nieto
Design Trainee
Candela de Filippis
Graphic DesignerFREQUENTLY ASKED QUESTIONS
Before putting the calendar into motion.
01Is it unlimited design?+
No. It is recurrent creative ability with a prioritization system. The scope is agreed by hours, economic capacity or number and type of deliveries; the complexity of each piece continues to count.
02What's the difference with hiring single pieces?+
The service retains context, participates in the calendar, proposes before the briefing arrives and grows a live playbook. This reduces restarts, contradictions and coordination time.
03Does AI create the assets?+
It can help you explore, adapt, retouch, version, document, or prepare first materials. Management, selection, brand validation and delivery remain under professional responsibility.
04Can we work with our internal team?+
Yeah. Creative Flow can function as an extension of a marketing or design team, assume volume spikes or cover touchpoints that are disconnected today.
05Does it include digital parts only?+
No. You can combine networks, web, campaigns and email with catalogs, publications, presentations, commercial materials, events and other offline pieces.
06How do we start?+
With a conversation and a short audit of volume, parts, calendar, branding system, tools and approval circuit. From here we propose a realistic and reviewable monthly capacity.
Let's talk about Creative Flow
What part of creative production needs more air?
Tell us what you do, how often, and where the waits occur. We will review the calendar, the brand system and the circuit to propose a realistic monthly capacity.
hello@karmina.ai