Database
Contact and company information. It may be useful for research, but it shows no need or interest.
KarminaAI StudioAgents · Services · Training
Services · Capturing leads with AI
A database is the beginning.
An opportunity needs work.
We design and operate the route that connects prospecting, content, performance and CRM with a useful commercial conversation. With AI to research and give continuity, and people to understand, qualify and decide.
01 · Define the result well
Not all contacts are at the same point.
Before we talk about volumes, we agree on what each stage means. A database with a thousand records and ten qualified conversations are different results, with different work and value.
Prospect
A company or person that fits the defined criteria. The fit is a hypothesis that must be contrasted.
Lead
A contact that expresses interest: make a query, ask for a resource or start a conversation about a need.
Opportunity
A lead qualified with need and commercial fit enough to agree on a next step. He's not a customer yet.
We also define what counts as interest and what tracking allows. Downloading a resource or answering a query is not equivalent to accepting any commercial communication.
02 · A service from start to finish
From the ideal profile to a prepared conversation.
Select a stage to see what comes in, what we contribute and what the team continues to decide. We can take the whole route or a specific part.
Working example · 1/5
The filter is decided before the search.
- What comes in
- Offer, sectors, markets, commercial capacity and customers that already fit.
- What we do
- We build the ideal customer profile: need, dimension, context, interlocutor and exclusion criteria.
- What comes out
- A rating pattern that tells who we are looking for and who we are not.
Human DecisionThe company validates the profile and the commercial promise. The AI does not decide who is interested in the business.
Illustrative route. It does not query real data or execute any action.
03 · SaaS Consulting and Research with AI
Choosing the right tool is a decision. Know what to look for, another.
We audit the existing system, configure filters and fields, sort the data and form the team. It is not necessary to change platforms if the problem is the criterion, process or monitoring.
Apollo
Prospecting and enriching records to work on a defined customer profile.
↗ Tool Information
LinkedIn Sales Navigator
Search accounts and interlocutors, filters and professional context for commercial research.
↗ Tool Information
HubSpot
CRM and shared tracking for marketing and sales work with the same track record.
↗ Tool Information
Brevo
Segmentation and communication automations when there are permissions and a defined purpose.
↗ Tool InformationAssisted research, with trail.
We can prepare searches, review websites and authorized directories, compare activity and order information with AI. When we extract or scrape, we delimit sources, access, conditions of use and necessary data. We do not pose it as an indiscriminate collection or skip access restrictions.
A filter that can be explained.
Each record must allow you to understand where it comes from, when it has been reviewed, why it fits and what is missing to check. The AI helps to summarize and prioritize; doubtful data is flagged, duplicates are resolved, and exclusions are respected.
These are examples of tools that we can value, not already activated integrations or a commitment to work with all. Licenses, permits, markets and costs are agreed according to the scope.
04 · Karmina Brain + Knowledge Foundation
The best filter is to know the business well.
An agent can find companies. To recognize a good opportunity you need to know what the organization sells, who it helps, what it can promise and where it must say no.
Offer and value
Services, documented cases, demonstrable benefits and limits of the proposal.
Clients and exclusions
Priority profiles, markets, commercial conflicts and contacts that should not be reactivated.
Voice and content
To, arguments, vocabulary, approved examples and responses to objections.
Commercial Learning
Reason for response, quality, meetings, objections and reasons why there is no fit.
BEFORE YOU CLOSE ABAST
You do not need to arrive with a defined solution.
We can review the challenge, starting point and priorities in a free video call. Putting order before writing the scope usually saves time and budget.
Video call · free · no obligationBook a free video call ↗A short conversation to understand your starting point and bring clarity.
05 · Generate demand
The contact needs a reason to be interested.
The capture does not end in a search. We design the value proposition, the content and the point of conversion so that a need finds a useful answer.
SEO, content and networks.
Articles that resolve doubts, social content with criteria and clear information about the service. We work with a presence that helps the company understand if there is a fit before contacting.
Connect with Social Media OS ↗Webinars, resources and experiences.
A content must justify the time and data it asks for. We define theme, audience, registration and follow-up, with a proposal consistent with the need and phase of the contact.
Explore the resources of Studio ↗Performance and landing pages.
We connect ad, message, page and form. Let’s check what each piece promises, what friction there is and if the queries that arrive fit with the service. A cheap click can generate little commercial utility.
Develop ↗ conversion website06 · Customization and nurturing
The name in the email is not personalization.
Relevance is built with need, moment, language and content. The AI can prepare a first version; the person has to check that the message brings something and that it makes sense to send it.
We measure useful answers, clicks and commercial advances. Mail openings are an auxiliary signal, not a reading or buying test. We do not promise automatic increases by using AI.
07 · CRM, Excel or a bespoke system
None lead without context. The next step is not responsible.
We can work with the existing CRM, order a spreadsheet or build a specific tool for a campaign. The size of the system must respond to the actual volume and complexity.
- Origin
- Source and date of acquisition
- Fits
- Complete criteria and slopes
- Interests
- What the contact requested
- Permissions
- Purpose, channel and oppositions
- Responsible
- Who is taking over the conversation
- Next step
- Action, deadline and result
An Excel can be enough for a first search. When teams, sequences, permissions and multiple interactions appear, a more governed structure is needed. If we build a solution with AI, we agree on ownership, access, export, maintenance and limits before operating it.
08 · The 360 capability of Karmina
As automation grows, conversation matters more.
We can involve the team in the qualification, the calls and the agreed videocalls, or prepare the commercial team of the client to assume it. The consultation, training and operation are combined according to what the organization needs.
The AI prepares context and reduces repeated work. People listen to nuance, understand objections and decide if a proposal makes sense. Commercial closure remains a relationship, not an automatic consequence of generating more records.
Meet the ↗ team09 · Reputation, permissions and criteria
A new client does not justify burning a thousand future conversations.
We protect your brand, domain and trust. Frequency, content, database quality and the actual ability to respond are business decisions, not just tool settings.
Public data ≠ unrestricted outreach
Access to a data does not authorize any commercial use. We review the regulations of the market and the conditions of each channel.
Interest ≠ subscription
Following a query and adding someone to a newsletter are different purposes. Permits are recorded and respected.
Stopping is also optimizing
Exclusions, lows, bounces and complaints are part of the system. A campaign should be able to pause when it degrades quality or reputation.
Humanity and Transparency
We do not invent familiarity, needs or previous conversations. Automation should not be confused about what is offered or who is responsible.
10 · What we deliver
The result that the client needs, with the right name.
The range can end up in a filtered base, an operational flow or qualified meetings. We define it before we start so that no one confuses a file with a commercial result.
Leaked database
Excel or CSV with criteria, sources, dates, agreed fields and information pending contrast.
Research and Prioritize.Leads with verifiable status
Record the expressed interest, history, permissions and next action. Contactees differ from those who have responded.
To continue a conversation.Catching and monitoring system
Segments, content, landing pages, forms, CRM, clearly scoped automations and team guidelines.
to continue the process.Meetings and learning
When it is part of the agreement: qualified meetings, context of transfer and quality report, incidents and following decisions.
To advance with commercial criteria.11 · Working Models
Consulting, operation or an agreed commercial milestone.
Put order and transfer.
Diagnosis, customer profile, tools, methodology and training. The client team executes with a shared guideline and support to incorporate it.
Operate and improve.
Recurring service with search, content, channel coordination, CRM and tracking. We agree on the responsibilities of Karmina and the client at each stage.
Evaluate a model for success.
In projects with a clear offer and public, we can assess an agreement linked to qualified meetings. It is necessary to define what counts, attribution, assistance, exclusions and commercial capacity. It is an option subject to viability, not a guarantee of sales.
12 · How we measure
Less noise. More progress that can be explained.
Quality
Fit and validity of the base.
Interests
Make sense of questions and answers.
Conversion
Not between stages of the journey.
Meetings
Qualification and assistance.
Business
Attributable opportunities and customers.
Reputation
Drops, complaints and deliverability.
We agree definitions, period and source before comparing. The cost per contact, per lead, per meeting and per customer is not the same metric.
Capturing leads with AI does not mean accumulating contacts. It means to define well who we are looking for, to contrast the signals and give the commercial team a chance with context, trace and a next step that a person still decides.
Experience of the agency
Capturing is also understanding the brand, channel, and conversion.
Two documented cases of marketing and paid media that bring experience to the service. We do not present them as implementations of AI nor attribute results that the sources do not accredit.
Documented Case · Beauty and Franchises
Grupo Stop
Digital strategy and recruitment-oriented paid media campaigns. The case explains the agency’s work and the context of the brand.
Read the case and its scope ↗
Documented Case · Beauty and retail
Cebado
Campaigns in Facebook and Instagram with the aim of attracting new customers to salons in Barcelona and Madrid, with creativity consistent with the brand.
Read the case and its scope ↗Karmina, the agency behind the Studio
Why Karmina?
Behind Karmina AI Studio there is an agency with track record, team, scale and applied experience in real organizations.
Karmina · AI Studio · Criterio · Dunder Mifflin · Utopiq · Smart Team
+€119mIn advertising investment for clientsAds Platforms
Partners
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Buenos AiresOur offices · Meet the team ↗
+50 KCommunity
B CorpCertified companyIF YOU ALREADY HAVE MATERIAL
Do you already have a brief? Send us.
It can be a finished document, a few notes or an email with context. We will read it before proposing a conversation or a first step.
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FAQS · MARKETING AND CHANNELS
Frequently asked questions about ai lead generation.
Five essential answers. The Complete Guide in Development 10.01What is the difference between a database, a prospect and a lead?
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A database contains records; a prospect matches the defined customer profile; a lead expresses an interest that we can identify. An opportunity is a qualified lead with a next trading step. We agree on these definitions before we begin and do not present a mailing list as if they were interested people.
02Can you help us with Apollo, Sales Navigator or the tools we already use?
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Yeah. The service can start with a review of the tools, filters, fields and process of the team. We value what can be solved with configuration and training before adding a platform. Licenses, integrations and access to data are specified in scope; they are not assumed activated.
03Do you need to have a CRM or can you start with an Excel?
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An Excel can be enough for a small base or a first search. When there are multiple people, multiple interactions or automations, a system with managers, history, permissions and next actions. We can order the existing CRM or value a custom tool, agreeing to its access, export and maintenance.
04Does personalization with AI include sending emails or newsletters to any contact?
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No. Customizing requires real context and a use of data appropriate to the purpose and channel. Answering a query is not the same as accepting a newsletter. The process incorporates review of applicable permissions, exclusions and unsubscribes; messages should not invent familiarity or needs.
05Can you work successfully for qualified meetings?
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We can assess this if there is a clear offer, identifiable audience and follow-up capacity. Before agreeing what makes a meeting qualified, how attendance, exclusions and attribution are counted, and what each party assumes. It is a model subject to viability, not a promise of sales or a universal commitment.
Let’s talk about capture.
What trade talks do you want to make possible?
Tell us what you offer, who you want to reach, how you capture today and who follows the opportunities. We will assess the entry point: filtered base, consulting, content, CRM or route operation.
hello@karmina.ai