KARMINA · CONSULTATION, CREATIVITY AND HALF
We connect strategy, public, creativity and advertising investment. We audit what happens, produce content that has a reason to be and use the AI to learn from the results. A consulting team directs the service and responds to decisions.
Meta · Instagram · Facebook · LinkedIn · TikTok · Pinterest
Public × Message × Format
THE VALUE OF CONSULTING
The consulting budget should serve to think: understand the business, question an offer, find an idea and decide when it is convenient to invest, change or stop. The AI extends our ability to analyze, produce and check.
We automate repetitive work so that the team devotes more attention to decisions. The responsibility for strategy, creativity and investment remains human.
A POINT TO POINT SERVICE
We take care of the direction and operation of advertising in networks. The starting point is your business: what you want to sell, to whom, with what margin and what role each channel should have. We define reach with your team and connect it with creativity, data and conversion.
We review the campaign structure, objectives, budget distribution, frequency, ads and the route to sale. We contrast platform data, analytics and CRM to detect inconsistencies. AI helps order patterns; diagnosis explains what matters and why.
Map problems and opportunities, with evidence, priorities and responsibility.
We work motivations, objections, moments of purchase and stages of relationship with the brand. Decide what to say to whom and with what offer. We combine business knowledge, listening and own authorized data, without inventing profiles or deducing sensitive attributes.
Matrix of audiences, messages, offers and creative hypotheses to validate.
We define the role of Meta, LinkedIn, TikTok or Pinterest based on your business and resources. We prepare campaigns, budgets, schedules and criteria to distribute the investment. We monitor the pace of spending and review when it is appropriate to maintain, reorient or stop a test.
Media plan, configured campaigns and budget decision record.
We define conversions, events, labeling and values. We review pixels and, where applicable, server connections and CRM, with the necessary permissions and consent management. In recruitment, we follow what happens after the form: qualification, opportunities and sales.
Measurement plan, data check and shared conversion definitions.
We develop concepts, static ads, carousels, scripts, video and adaptations by format. The AI can prepare texts, compositions and versions from a brief and from the Brand Playbook. The creative team reviews idea, veracity, language, rights and coherence before activating them.
Library of approved pieces, identified variants and test plan.
We connect investment, creativity, audiences and results in a useful dashboard. We review ROAS, cost per acquisition and business quality using comparable attribution windows and periods. Every meeting ends with decisions, rather than simply reading charts.
Dashboard, agreed alerts and report what we have learned and what we will change.
We track authorized destinations and review errors, speed, mobile use, forms and consistency between ad and page. The AI can group incidents and draft proposals. Consulting, design and development prioritize the improvements that are worth trying.
Prioritized list of changes; design, implementation and testing according to agreed scope.
We relate results with concept, public, format, offer and landing page. We avoid attributing a drop to creativity if it can come from seasonality, auction, stock or an incidence of measurement. We document the conclusions and turn them into the following brief.
Path sheet of updated experiments and criteria in Karmina Brain.
THE PURCHASE FEE CRITERIA AND RESPONSIBILITY
Dedicating fewer hours to download data or prepare versions allows us to delve into what advances the project: positioning, uncomfortable questions, hypotheses and the quality of decisions.
Business objectives, value proposition, investment, creative concept, interpretation, approvals and relationship with your team.
It collects and sorts authorized data, detects signals, prepares synthesis, proposes variants and executes delimited and verifiable tasks.
We agree on permits, spending limits, responsible and stopping conditions. Automations are evaluated and can be disabled; sensitive changes are reviewed.
DASHBOARDS WITH INTERPRETATION
We build a dashboard from business questions. Each indicator has a source, a definition, an update date and someone who can turn it into a decision.
We do not add the sales that two platforms are attributed at the same time. We agree on a shared reading, contrast with business data and explain discrepancies and gaps.
We set up expense alerts, measurement incidents or performance changes with agreed thresholds. Update frequency depends on the sources and connectors: we do not promise real-time data when there is none.
ILLUSTRATIVE CALCULATOR
Change the data to see how it affects the margin. The initial amounts are fictitious: they are not a fee, a customer result or a forecast. The calculation is done in the browser and does not send these amounts to Karmina.
Attributed income inversió investment in advertisements.
Revenue × margin − ad spend − other specified costs. This is not the company’s net profit.
To cover means and other indicated costs, keeping the margin. You need investment and margin above zero.
Use the same currency, period, and revenue base. The attribution shows no causality: this calculation does not estimate incremental sales, taxes or fixed costs not indicated. When capturing contacts, do not replace real sales with estimated values without identifying them.
AFTER CLICK
An ad can do its job well and find a slow page, an unclear offer or a form that puts obstacles. We include this reading in the consultancy and define how far the implementation goes.
Authorised URLs, errors, redirects, performance and mobile experience. We complete the tracking data with human review of content, offer and conversion.
The AI groups together incidents and prepares alternatives. We assign to each proposal a reason, a priority, a person responsible and a way to verify it.
Your team or our team applies the approved changes, depending on the scope. We review operation, measurement and effect; the tracker does not publish modifications on its own.
JOB EXEMPLARY · IS NOT A CUSTOMER CASES
A CREATIVE SYSTEM THAT LEARNS
Yes: we can build a content creation system based on performance, audiences and goals. We design it to produce useful proposals, with a trace of the data and the criteria that has motivated them.
We work creative angles, arguments, scripts, images and versions by format. The brief relates each variant to a motivation, an objection or a stage of the audience.
Results, business data and context, with comparable sources and periods.
Consultancy checks causes and chooses the hypothesis that it is worth working.
AI generates drafts based on the brief, the audience and brand knowledge.
Creativity, truthfulness, rights, language and appropriateness before publishing.
Budget, duration, sample and agreed decision criteria for each experiment.
Documented results and conclusions feed the following brief.
The generation can be automatic; the publication has the defined approvals. We don’t activate variants just because a metric goes down a day or convert small differences into safe conclusions.
HOW WE APPLY · ILLUSTRATIVE SITUATIONS
TECHNOLOGY AT THE SERVICE OF THE PROJECT
Set up the set of tools the project needs. We prioritize what you already have and value cost, permissions, data quality and maintenance before adding a new platform.
Management of campaigns and evaluation of the automation and creative adaptation options available to the account.
Decide which controls to activate; review messages, resources, and results.
Documentation of the toolExtraction of data from media and dashboards; Data Studio is the tool formerly known as Looker Studio.
Available connectors, fields and frequencies depend on plan and permissions.
Documentation of the toolTracking of landing pages, error detection and performance diagnosis of the web on mobile and computer.
The tools provide technical evidence; the team formulates the conversion hypotheses.
Documentation of the toolWe can prepare a circuit of data collection, alerts, creative briefs and review queues.
Each integration is budgeted, configured and validated before it is considered operational.
See the consultancyTemplates, visual resources and campaign versions connected to the branding system.
Use according to licenses, rights and scope agreed, with review of the pieces.
See the consultancyWe connect acquisition with qualification and sales when your CRM and permissions allow it.
We do not promise a complete attribution nor do we send personal data to any model.
See the consultancyThese are tools that we can evaluate and integrate into the service. landing page is not connected to your accounts. Selection does not imply official certification or association with suppliers.
KARMINA BRAIN · APPLIED KNOWLEDGE
Karmina Brain is the cross-cutting program that connects knowledge, criteria and learning within the service. We organize what the team and the AI need to know: brand, offer, audiences, restrictions and decisions.
Get to know the Karmina Brain ↗ programAn objection that appears in commercial conversations can become a creative argument. If the test provides sufficient evidence, we document for which audience it works, in what context and with what limits. This feeds the next brief, the organic parts and the selling materials.
We share knowledge with permissions and data minimization. No connection to a model or tool is given by made: it is defined and validated within the project.HOW WE GET INTO YOUR TEAM
We can take on the full service or work with your marketing, creative team, analytics and development managers. The specific proposal dedication, channels, volume of production, meetings and implementation capacity.
DIAGNOSIS AND ADDRESS
Audit of account, measure, creativity and destinations. Sessions with your team and a roadmap that orders investments, tests and dependencies.
Come out with a diagnosis and a decision plan.IMPLEMENTATION AND ACTIVATION
Campaigns, tagging, dashboard, content system and early experiments. We validate access, data and approvals before operating.
Let’s start with what has been defined and verified.CONSULTATION AND RECURRENT MANAGEMENT
Monitoring of investment, reading of results, agreed production, improvements and decision meetings. Each cycle leaves a shared work plan and knowledge.
You have a team that interprets, proposes and executes.We separate consulting and management fees, investment in media, production and development, and licenses or connectors. We agree on limits, revisions and what requires an additional budget. We do not sell unlimited volume or guaranteed results.
The cadence is adjusted to the volume of investment, data and capacity of the team. Before starting, we fix responsible, frequencies and escalation channels for incidents.
QUESTIONS ABOUT SERVICE
We can assume the direction and operation: strategy, configuration, daily management according to scope, creativity, measurement and improvement. We can also strengthen your team with an audit, direction or a specific layer. The proposal defines who does what.
Yes, we can build a system that prepares briefs and variants from validated, public data and brand criteria. Not all performance changes warrant new pieces. We define thresholds, human review, rights and approvals; generating a draft does not mean authorizing its publication.
Only the ones that make sense for your business. We choose channels according to audience, objective, creativity available, budget and measurement capacity. Having a presence on more platforms is not a goal in itself.
No. The return depends on factors such as supply, price, demand, margin, competition and web experience. We agree on objectives and decision criteria, explain the limits of the data and test with a controlled budget.
The proposal separates consulting and management fees, investment in media, production and development, and licenses or connectors that are required. Let’s look at what the recurrence includes and what an additional budget needs.
We work preferentially on customer ownership accounts and nominative accesses. We agree to the ownership and delivery of materials, documentation, permits and exit conditions; third party licenses maintain their conditions.
ALL THAT MAKES IT POSSIBLE
Advertising investment benefits from the same brand direction, content, data and knowledge. We connect these capabilities when the project needs it.
Let’s talk
Tell us what you sell, who you address, and what you care about the campaigns. We will review the context to propose the scope of the service.
hello@karmina.ai
