Absence from relevant questions
The brand does not appear when a person asks for needs, categories or comparisons where they have real experience.
KarminaAI StudioAgents · Services · Training
SERVICES · VISIBILITY IN AI
Being found matters. Being understood matters even more.
We audit how search engines and generative systems explain an organization and build better conditions for their information to be clear, consistent, verifiable and useful.
SEO · GEO · AEO · Sources · Reputation
GEOQuestionsEntitiesSourcesResponsesMeasure
SERVICES
A selection of routes. The same knowledge base, criteria and people.
01
LLM StrategyAdoption, Governance and Roadmap
Explore ↗02GEOSearch engine visibility and responses from AI
Current ↗03AnalyticsConnected data to decide
Explore ↗04Business Plan with AIBudget, workflows, return and roadmap
Explore ↗05Social ListeningListen, Context and Recurring Consulting
Explore ↗06ATCPeople, Knowledge and AI
Explore ↗07AI master planManagement, Governance and Adoption
Explore ↗08Creative FlowRecurrent creativity with integrated AI
Explore ↗09Social Media OSShared social strategy and operation
Explore ↗10Brand PlaybookApplicable brand and knowledge
Explore ↗11OpenAI AdsPerformance conversational and measurement
Explore ↗12AI campaigns and videoConcept, production and activation
Explore ↗IN A SCREEN
GEO is the service that connects search, content, entities, sources, reputation and measurement to improve how an organization is interpreted within generative responses.
WHAT THE SERVICE IS
The answer is not always a list of links.
A portion of the digital discovery happens within responses that compare, summarize, or recommend before the person visits a website. This does not remove the SEO: it extends the visibility system.
We do not optimize a brand to “like the AI”. We work so that the Internet has clearer, coherent, useful and verifiable sources on what the organization can demonstrate.
START POINT
When the mark exists, but the answer does not explain it well
If you recognize yourself in more than one of these signals, the first step is not to add more technology. It is to build a shared reading of the problem.
Inconsistent report
Web, profiles, media, and directories explain services, people, or territories in ways that contradict each other.
Weak or old sources
An outdated source weighs more than current information because it is easier to retrieve or is better connected.
Too much content, too little response
It is often published, but the pieces do not solve specific questions or provide authorship, context, or evidence.
Captures without methodology
Visibility is assessed with point tests that do not allow comparing engines, languages, markets or changes.
Authority that is not yet visible
The team has knowledge and experience, but they have not become attributable and reusable public sources.
COMPANY BRAIN · ADAPTED TO THE SERVICE
Visibility also requires memory, judgment, and a learning cycle.
The Company Brain commands what the organization knows. GEO decides which part of this knowledge should become public sources, how it relates to other signals and how we observe the interpretation.
Real Questions
Questions, problems, comparisons, reputation, categories, territories and moments of decision.
→Entities and relationships
Brand, services, products, people, experience, locations and concepts that must be expressed without contradictions.
→Own and external sources
Web, cases, studies, video, profiles, media, communities and sectoral sources with different functions.
→Answers and Appointments
Comparable samples to understand presence, context, accuracy, visible and alternative sources.
→Changes that deserve action
The measure feeds content, reputation, web architecture and editorial decisions; not just a dashboard.
Technology contrasts. Knowledge is oriented. People decide.
BEFORE YOU CLOSE ABAST
You do not need to arrive with a defined solution.
We can review the challenge, starting point and priorities in a free video call. Putting order before writing the scope usually saves time and budget.
Video call · free · no obligationBook a free video call ↗A short conversation to understand your starting point and bring clarity.
ABAST MODULAR
The GEO service, from diagnosis to activation
Each project combines the layers it needs. An audit may be enough; other organizations need to activate content, sources, and ongoing monitoring.
Audit of answers and search
We define a stable sample and document how the mark appears, with what accuracy and next to what alternatives.
- Questions, languages and markets
- Presence, context and errors
- Visible and Competing Sources
Questions, Entities and Gaps
We connect demand, categories, services, experts and territories with the knowledge that the organization can demonstrate.
- Map of Intentions
- Relationships and Inconsistencies
- Editorial priorities
Web, SEO and Data
We review architecture, content, crawling, indexing, structured data and measurement so that the source itself is clear and useful.
- Architecture and Linking
- Contents and evidence
- Search Console and Analytics
Distributed sources with criteria
We work in each environment according to its function and its rules, without converting communities or independent sources into advertising media.
- Sectoral media and sources
- Video and expert authorship
- Communities and reputation
Measurement, alerts and learning
We repeat comparable samples, detect changes and connect visibility with traffic, conversion, content and decisions.
- Follow-up panel
- Proportional alerts
- Report with Decisions
HOW WE WORK
Observe, understand, activate and re-measure
We do not convert a punctual capture into an absolute conclusion. We document what we ask, where, when and with what criteria to be able to compare changes prudently.
Scroll to follow the route →01. Delimitation of demand
We agree on questions, audiences, markets, languages, categories and priority decision-making moments.
Exit · question map02. Building the Baseline
We record presence, context, accuracy, visible sources, competitors and differences between environments.
Exit · audit GEO03. Order entities and sources
We detect contradictions, gaps, obsolete content and relationships that need more clarity or evidence.
Output · font map04. Design the Roadmap
We order web improvements, content, authorship, reputation, data, video or participation according to impact and risk.
Output · roadmap Editorial05. Produce better sources
We work with the responsible teams and respect the editorial criteria of each channel or community.
Output Active · and protocols06. Measure again
We compare an equivalent sample and connect the changes with traffic, conversions, coverage and decisions.
Exit · improvement cycleWHAT THE ORGANIZATION CAN RECEIVE
Visibility that can be understood and maintained
- ✓Search engine visibility audit and responses from AI
- ✓Documented bank of priority questions
- ✓Map of entities, relationships and inconsistencies
- ✓Inventory of own, external and community sources
- ✓Benchmark from brands, responses and dominant sources
- ✓Map of content gaps and evidence
- ✓Web recommendations, SEO and structured data
- ✓Editorial Architecture for Citable Content
- ✓Protocol on Participation and Reputation
- ✓Monitoring system and review cycle
FORMATS
How to start
Not all organizations need to get to the same place. We define a phase that leaves a useful decision or asset for itself.
Audit GEO
To know how the mark appears, what sources weigh and what gaps condition the answer.
Result · baseline and prioritiesVisibility strategy
To connect SEO, entities, content, reputation, authoring and a team activation plan.
Result · coordinated route sheetMonitoring and improvement
To maintain a stable sample, detect changes and turn them into recurring editorial decisions.
Result · panel and review cycleKarmina, the agency behind the Studio
Why Karmina?
Behind Karmina AI Studio there is an agency with track record, team, scale and applied experience in real organizations.
Karmina · AI Studio · Criterio · Dunder Mifflin · Utopiq · Smart Team
+€119mIn advertising investment for clientsAds Platforms
Partners
MetaGoogle Ads
TikTok
Pinterest
BarcelonaMadrid
Buenos AiresOur offices · Meet the team ↗
+50 KCommunity
B CorpCertified companyIF YOU ALREADY HAVE MATERIAL
Do you already have a brief? Send us.
It can be a finished document, a few notes or an email with context. We will read it before proposing a conversation or a first step.
Success stories · From 2015
From consulting to projects that come into operation.
01City Council
Terrassa
Terrassa
Public administration · LLM Strategy
Terrassa City Council
View case study ↗02
Public infrastructure · Social Media OS + Agents
Aena
View case study ↗03
Nonprofits · Training + adoption AI
Associació Alba
View case study ↗04
Consumo · Social Publisher
De’Longhi
View case study ↗05
Editorial · Knowledge Guide
Salvat
View case study ↗06
Public administration · Meeting Notes
Diputació de Barcelona
View case study ↗07
Food and drinks · Benchmark Scout
D.O. Cava
View case study ↗08
Restoration · WhatsApp Desk
UDON
View case study ↗09
Beauty · Landing Builder
Labeau Organic
View case study ↗10
Food · Dashboard Builder
Damel Group
View case study ↗11
Retail and Fashion · Market Scout
Zara
View case study ↗Move horizontally to see more cases
The team
A connected service with strategy, knowledge, data, creativity and implementation
Arnau Sanz
Agentic Strategy & AI Transformation Lead
Ignasi Llorente
AI Partnerships & Business Director
Martina Díaz
AI Finance & Business Intelligence Director
Daniel Mallén
AI Operations & Workflow Lead
Eva Trigo
Generative Creative Director
Ariadna Miranda
AI Administration & Knowledge Operations Lead
Claudia Gonzalez
AI Client Success Manager
Jonan Basterra
AI Social Strategy Director
Laura Sabio
Agentic Social Media Lead
Agustina Córdoba
Content AI Specialist
Alba Gómez
Social Listening Specialist
Paola Cudeiro
AI Client Success Specialist
Roger López
AI Project & Workflow Specialist
Mar Berzal
AI Content Strategy Lead
Andrea Gallego
Community Intelligence Specialist
Candela de la Fuente
Content AI Specialist
Blanca Gómez
AI Community Operations Specialist
Cintia Armajach
Content AI SpecialistFREQUENTLY ASKED QUESTIONS
Before we start.
01GEO replaces the SEO?+
No. The SEO continues to sustain accessibility, indexing, content and discovery. GEO adds how generative responses combine sources, entities, and evidence.
02Can you guarantee that a model will quote the brand?+
No. No consultant can control an external response. We can improve the clarity, coherence, coverage, authorship and quality of sources, and measure their evolution.
03Do you need to create an agent GEO?+
No. The service can operate with consulting, existing tools and periodic reviews. An agent only makes sense when volume, recursion, and governance justify a capability of their own.
04Do you work on Wikipedia, Reddit or other communities?+
Only when there is a legitimate opportunity and respecting criteria, moderation, transparency and conflicts of interest. We do not promise publications, permanence or covert recommendations.
05How do you measure an environment that changes so much?+
We define a comparable sample, record date, engine, language and formulation, and interpret the changes as signals. We connect them with search, content, traffic and business data before deciding.
Let's talk about GEO
How do the internet and AI explain your organization today?
You can arrive with a suspicion, a sample of questions or a specific challenge. The first conversation serves to delimit brands, markets, languages and decisions that really matter to observe.
hello@karmina.ai