Arnau Sanz
Agentic Strategy & AI Transformation LeadKarminaAI StudioAgents · Services · Training
SUCCESS CASE · Beauty
Labeau Organic
This case explains the challenge of Labeau Organic, the solution Landing Builder and the decisions that allowed it to be applied with knowledge, human control and reviewable results.
StrategyOwn knowledgeProportional permissionsHuman supervisionMeasurement and improvement
01
A process assisted by AI to convert briefing, approved assets and claims into a coherent, verifiable and test-ready landing page
In cosmetics and wellness, a landing page must connect desire, ingredient, use, test and confidence. The challenge for Labeau Organic was to speed up releases without allowing the copy generation to overstate benefits, confuse certifications or use images that did not represent the actual product.
Karmina AI Studio implemented a Landing Builder that worked with a library of components, approved sources, and brand controls. The AI prepared structure and first version; the team validated positioning, claims, experience and publication.
Main CTA: Accelerate your landing pages with control CTA Secondary: Discover the Landing Builder
02
Summary Fact Sheet
- Brand: Labeau Organic
- Sector: Cosmetics and Wellness
- Challenge: reduce construction time by maintaining claims, branding and conversion
- Principal Agent: Landing Builder
- Complementary agents: SEO Monitor · Brand Guard
- Service: GEO/AEO + conversion strategy
- AI layer: web building agent, claim control and organic optimization
- Human role: positioning, claims, legal, design, QA and deployment
03
El challenge
A landing page may be visually finished and continue unprepared to publish
Launches concentrate information on many sources: product data sheet, ingredients, certifications, campaign, photographs, FAQ, market and legal requirements. When the process goes quickly, it is easy to introduce inconsistencies or make promises that are not documented.
The challenge was to transform the speed of generation into a speed of review and testing, not just of layout.
04
The starting point
A canonical release sheet was created: name, approved benefit, ingredients, usage mode, restrictions, tests, FAQ, assets, languages and CTA. Without this basis, the agent did not begin to write.
Reusable components and criteria for SEO, accessibility, performance and analytics are also defined.
A CAS IS NOT COPY
We can understand what is transferable in your context.
In a free video call we will separate the useful idea from the one that depended on the client, the data, the team or the specific moment.
Video call · free · no obligationBook a free video call ↗A short conversation to understand your starting point and bring clarity.
05
The Karmina AI Studio approach
The Landing Builder could:
- converting the briefing into a content architecture;
- prepare variants of titer and CTA;
- reuse validated components;
- connect FAQ, metadata and structured data;
- detect voids before building;
- Create a functional version to review.
The Brand Guard checked the claims and the SEO Monitor verified the technical basis before and after launch.
06
How it worked
- Validation of the canonical product data sheet.
- Proposal of architecture and conversion hypothesis.
- Generation of copy and assembly with approved components.
- Brand review, legal, SEO and accessibility.
- Test responsive, form, analytics and performance.
- Human deployment and performance tracking.
07
Governance and Limits
- The agent did not invent benefits, certifications or testimonials.
- The images had to represent the actual product or be clearly identified.
- The form and data required privacy and adequate consents.
- No variants were published without QA in the final domain.
- The results of a test were not generalized without sufficient volume.
08
Results
The system reduced the time between validated briefing and first functional landing page, and made content gaps visible before. It also made it easier to create variants without duplicating code or losing control over claims and analytics.
Main results: faster first version, fewer errors before publishing, better consistency between product and copy and easier to test variants.
YOUR START POINT
Tell us what you want to transform.
A summary of the challenge, the current process and the expected result is enough to begin to value a route of its own.
09
Related agents and services
- Landing Builder: structure, copy and functional version.
- Brand Guard: claims and consistency.
- SEO Monitor: indexing, performance and regressions.
- GEO/AEO: entities, FAQ, evidence and understanding of the product.
10
Closure and CTA
The AI can speed up construction. Trust depends on what we can prove.
The team
The team that connects strategy, implementation and monitoring
Ignasi Llorente
AI Partnerships & Business Director
Martina Díaz
AI Finance & Business Intelligence Director
Daniel Mallén
AI Operations & Workflow Lead
Eva Trigo
Generative Creative Director
Ariadna Miranda
AI Administration & Knowledge Operations Lead
Claudia Gonzalez
AI Client Success Manager
Jonan Basterra
AI Social Strategy Director
Laura Sabio
Agentic Social Media Lead
Agustina Córdoba
Content AI Specialist
Alba Gómez
Social Listening Specialist
Paola Cudeiro
AI Client Success Specialist
Roger López
AI Project & Workflow Specialist
Mar Berzal
AI Content Strategy Lead
Andrea Gallego
Community Intelligence Specialist
Candela de la Fuente
Content AI Specialist
Blanca Gómez
AI Community Operations Specialist
Cintia Armajach
Content AI SpecialistLet’s talk
We are talking about a similar challenge.
Tell us about your situation, even if the challenge is not fully defined. A member of our team will respond to understand the process and discuss a first step.
hello@karmina.ai