Karmina AI Studio · Purpose
And here we explain what it means. How we care for people, how we measure impact, what commitments we make, and why accountability is part of every decision we make.
A way to be a company
For us, growing well means creating value without separating the business from people, the community and the environment. It means putting resources behind commitments, measuring what we do, and accepting that there is always room for improvement.
This way of working goes through Karmina and also Karmina AI Studio. It guides us when choosing suppliers, taking care of the team, collaborating with social entities or deciding how to use a technology that can have real consequences.
Certification with external control
B Corp is not a logo that we attribute to ourselves. It is a certification that examines the impact of the company and requires us to document how we act in governance, people, community, environment and customer relationships.
We undergo evaluation, external verification and audits. Claims must be supported by data and evidence; if there is a deviation, it must be identified and corrected. The certification does not say we are perfect: it accredits a system of control, transparency and continuous improvement.
This commitment must be maintained over time. That’s why we review practices, update objectives and show again that what we explain has a real basis.
Facts, not just intentions
Being a purposeful company means reserving resources, measuring impact, and being able to explain what we do when no one demands it.
We count the CO2 of travel, audiovisual productions, events, servers and energy consumption. We then compensate for this through certified and traceable reforestation projects.
Know the project ↗This commitment has supported initiatives with the Arrels Foundation, Amics de la Gent Gran, the Josep Carreras Foundation and Delivery4Heroes. Social responsibility is part of the budget, it does not depend on a specific campaign.
See the commitment B Corp ↗It includes concrete commitments: transparency with customers, respect for copyright, protection of knowledge and human verification before converting a proposal into a decision or a final piece.
Read the AI Manifesto ↗European liability
We are a company committed to Europe and to a more autonomous, competitive and rights-aligned digital ecosystem. The technology we choose determines where data travels, what companies we grow, and how much we can decide on our own infrastructure.
That is why we are promoting Made4Europe. It’s not a call to shut down or replace all the tools overnight. It is a gradual and pragmatic commitment: consider European alternatives when they are viable and competitive, share resources and reduce dependencies that can limit the ability to decide tomorrow.
Working culture
In Karmina, putting people in the center is not a catchphrase. It is concrete in time, conditions, conversation, spaces and opportunities to continue learning.
Each year there are training budget and mentoring spaces, constructive feedback and shared learning. Learning isn’t an extraordinary activity: it’s part of the job.
We organize the work so that professional and personal responsibilities can coexist, also when circumstances change.
The hybrid model allows you to work remotely and use face-to-face when it brings more value to the team or the project.
During July and August we work 35 weekly hours to protect the rest time in summer.
Not everyone is the same or has the same needs. We give room to organize the day with responsibility and coordination.
We complement working conditions with an internal benefit program designed for people’s daily lives.
We reserve a formal individual conversation to review goals, role, well-being, development and the support each person needs.
We create spaces outside the routine to get to know each other better, strengthen bonds and take care of a culture that is not built only with meetings.
Teams have an internal budget to test tools that help them work better and make learning a common criterion.
We have a shared framework to guide the relationship with people, customers, data, creativity and technology.
Our open spaces facilitate proximity between disciplines, spontaneous conversation and truly transversal work.
Sharing is also a responsibility
Part of our impact is making what we learn accessible: criteria that teams can apply, discuss and improve without always starting from scratch.
Criteria of language, representation and good practices to communicate with respect and rigor.
Open the resource ↗GovernanceA practical framework for reviewing transparency, rights and risks before publishing content created or altered with AI.
Open the resource ↗Open knowledgeArticles, guides and learnings to make the debate about technology, communication and impact useful beyond our projects.
Open the resource ↗How we take responsibility
It’s not the first thing we explain, but it’s an essential part of what we do: defining leaders, documenting decisions, testing before scaling up, and measuring whether an initiative brings real value.
We define which process needs to be improved and for whom before proposing technology.
We document what the system can consult, with what authorization and for how long.
We make explicit the points where a person validates, corrects, stops or makes the decision.
We start with a narrow case, acceptance criteria and enough evidence to decide whether to grow.
We observe quality, time, errors, adoption and maintenance; not just volume, speed or novelty.
From Why to How
A clear line
Let's Talk
If you want to contrast a practice, know better an initiative or propose a collaboration with impact, write to us.
hello@karmina.ai
