It is a new way of working, deciding and creating. This manifesto gathers the principles with which we design agents, services and training so that the technology expands capabilities without diluting the criterion.
Technology contrasts. Knowledge is oriented. People decide.
Where he was born
An AI studio born within an agency with years of experience working with people, brands and change.
Karmina AI Studio is born within Karmina to connect artificial intelligence with the real knowledge of organizations. Let’s not separate the technology from the strategy, nor the automation from the culture that will make it work.
That’s why we start with processes, sources, criteria and people. Then we decide if the right step is to train, order, automate, build an agent or simply not add more technology.
People before interfaces.Barcelona · Madrid · Online-first
Five Principles
The manifesto is a way of making decisions within the project.
The principles are translated into concrete questions: who answers, what sources have authority, what permissions the system needs, what to review and how we will know if it adds value.
01
Technological Humanism
Technology has broad capabilities. It does not automatically become authority.
Each system has a mission, a responsible person and limits proportional to its impact. Sensitive decisions remain in the hands of those who can understand the context, take the consequences and stop the process.
The AI should grow the team’s capacity, not concentrate it in a black box.
We document knowledge, explain decisions and transfer capacity. The objective is not that an organization depends forever on a supplier, but that it can understand, govern and evolve what it incorporates.
Experimenting is not improvising with data, people, or critical processes.
We provide a hypothesis in a small enough environment to understand what is going on. Let’s agree before what I would mean that works, observe the errors and decide with evidence if it is convenient to scale, redesign or close.
A convincing answer is not the same as a reliable result.
We make visible when the AI intervenes, what sources it uses, what is given, what is inference and what still needs validation. Trust does not come from hiding complexity, but from being able to inspect it and act when something does not fit.
We value maintenance, technological dependence, review cost, safety, resource consumption and impact on team. We do not automate a process that should be simplified before or build more infrastructure than necessary.
In practice
Complexity proportional to the problem
Measured value and incidences
Right to maintain, change or disconnect the system
A new Karmina capability, beyond a catalogue of tools.
Karmina AI Studio combines the agency’s marketing, communication, creativity and business knowledge with AI strategy, knowledge systems, automation, training and governance.
This allows us to start with a specific need — a repetitive task, a poorly informed decision, a team that needs guidance — and build only what is needed to make the change usable and sustainable.
We want the AI to enter organizations with context, accountability and a utility that can be demonstrated.
What decision of AI do you need to make with more criteria?
Tell us about your situation, even if the challenge is not fully defined. A member of our team will respond to understand the process and discuss a first step.