KarminaAI StudioAgents · Services · Training

Karmina · Agency 360º

We move brands forward.

An independent agency that connects strategy, creativity, content, media, data and technology so that each project advances in a single direction.

Karmina team in the offices of Barcelona — Barcelona · Madridmany disciplines. One team.

This is Karmina

An agency with many disciplines. One team when the challenge arrives.

We work from Barcelona and Madrid with teams that combine strategy, creativity, content, design, audiovisual, social media, media, data, performance and technology.

We do not fit every project into a closed service. We understand the business, build the team you need and connect ideas to execution so that everything has the same direction.

Karmina Ecosystem

An agency in the center. Different specialities when the project needs them.

Karmina connects business, strategy, creativity, content, channels, data and customer relationship. It is the gateway and the thread that holds each project together.

Criterio, Dunder Mifflin, Utopiq, Smart Team and Karmina AI Studio expand this capability without adding unconnected layers: they share context, criteria and the same direction.

A look 360º

Every discipline. One shared direction.

Value is not accumulating specialties. It’s knowing when each one comes in and making them all work towards the same goal.

Strategy

Positioning, plans, campaigns and decisions that give direction.

Creativity

Concepts, identity, design and ideas capable of moving people.

Content and Channels

Social media, editorial, audiovisual, communities and media.

Data and technology

Performance, analytics, platforms and systems that connect the work.

Karmina team sharing a working session — Barcelona · Madrid · projects that are built as a team

People, projects, context

What we know comes from doing the work, not reading a manual.

Since 2015, Karmina has grown working with companies, institutions and entities from very different sectors and dimensions. This trajectory has taught us to enter complex contexts, sort them out and build a response that the team can put into practice.

Company B Corp

Purpose is part of how we work too.

Karmina is a certified B Corp company. We measure our social and environmental impact and make commitments to improve governance, people, community, environment and customers. It is not a decorative label: it is a framework to grow the agency responsibly.

Know our commitment ↗

Business, people and planet in the same decision.

From this agency is born Karmina AI Studio

The technology is new. The judgement is not.

We created Karmina AI Studio because artificial intelligence is already part of the job, but a tool by itself does not know a brand, does not understand its processes and does not know what decisions should not be delegated.

The Studio transforms the accumulated experience of Karmina into a new ability: to order knowledge, redesign processes, form teams and build agents that work with sources, permits and real objectives.

He was not born outside the agency. It builds on what the agency already knows about organisations, communication, customers, operations and quality.

Read our AI Manifesto ↗

Agents · Services · Learning

Three starting points. One shared way of working.

We can start by building, ordering or forming. The entry point depends on the challenge, not the product we want to sell.

Agents

Systems with a specific mission, own knowledge, tools, limits and human review.

See the agents ↗Services

Strategy, diagnosis, governance and implementation to decide what needs to be transformed.

Explore the services ↗Learning

In-company training for management and teams to incorporate the AI with shared practice and criteria.

Discover the training ↗

The method, later on and when it plays

From the team to the agent. From the agent to the system.

Not all organizations need to go the whole way. The method helps us to start with the movement that brings value today and to grow only when there is knowledge, responsibility and evidence to do so.

Listen
Train
Sort
Design
Enable
Scaling

Understand where to start ↗

Success stories · From 2015

An experience shared by more than 1.200 companies.

View all ↗ cases

01City Council
Terrassa

Public administration · LLM Strategy

Continue to discover Karmina

A company is easier to understand when you can step inside it.

Let’s talk

What do you want to move forward?

Tell us about your situation, even if the challenge is not fully defined. A member of our team will respond to understand the process and discuss a first step.

hello@karmina.ai

We move brands forward.

An agency with many disciplines. One team when the challenge arrives.

An agency in the center. Different specialities when the project needs them.

Every discipline. One shared direction.

Strategy

Creativity

Content and Channels

Data and technology

What we know comes from doing the work, not reading a manual.

Purpose is part of how we work too.

The technology is new. The judgement is not.

Three starting points. One shared way of working.

From the team to the agent. From the agent to the system.

An experience shared by more than 1.200 companies.

Terrassa City Council

Aena

Associació Alba

De’Longhi

Salvat

Diputació de Barcelona

D.O. Cava

UDON

Labeau Organic

Damel Group

Zara

A company is easier to understand when you can step inside it.

What do you want to move forward?