Understands the B2B business, technical product, channels and the relationship between marketing and sales.
KarminaAI StudioAgents · Services · Training
Smart Team · An ecosystem company Karmina
Marketing B2B · Outsourcing · Web
B2B marketing that turns industrial complexity into business.
Smart Team provides the Karmina ecosystem with specialization in industrial companies and B2B. Karmina AI Studio connects agents, knowledge and processes so that this experience can also be converted into working systems.
What is Smart Team
The team that steps in where a conventional agency falls short.
Smart Team is part of the Karmina ecosystem and specializes in industrial companies and B2B businesses, where the product is complex, the purchase needs consensus and the marketing must be connected with sales.
They don’t just work for campaigns. It can assume a part of the marketing or act as an outsourced team, with different profiles coordinated under a same business priority.
Within Karmina, Smart Team brings B2B knowledge, operational capability and proximity to commercial teams. It is not a brand added at the end: it is the specialized door for organizations that need to understand the market, generate demand and execute continuously.
Karmina AI Studio expands this capability with a new layer: agents that can investigate, sort, prepare, monitor or consolidate information always on defined sources, proportional permissions and human review.
Order knowledge, processes, tools, agents and checkpoints.
Human teams with more context, less operational friction and decisions that remain reviewable.
In B2B, marketing only works when you understand how it is sold, who decides and what operation is behind it. Smart Team comes in to connect strategy and execution: fewer scattered actions, more continuity, and a team that knows what to move every week.
Three doors of entry
Marketing that understands the product. Operations that understand the company.
Industrial Marketing B2B
Turn complex products, technical knowledge and long sales cycles into a proposal that the market can understand, value and choose.
- Inbound and content
- LinkedIn and social selling
- leads Generation
- E-mail and automation
- Commercial strategy
Marketing Outsourcing
Enter as an extension of the company to provide the team, rhythm and specialties that the department needs without having to build them all internally.
- Strategy and planning
- Channel management
- SEO and GEO
- Paid media
- Data and optimization
Web and digital ecosystem
Make the web stop being a showcase and work as a commercial piece: it explains, captures, integrates data and facilitates the next step.
- Corporate Websites
- Landing page pages
- E-commerce
- WPO and Maintenance
- Design and content
BEFORE YOU CLOSE ABAST
You do not need to arrive with a defined solution.
We can review the challenge, starting point and priorities in a free video call. Putting order before writing the scope usually saves time and budget.
Video call · free · no obligationBook a free video call ↗A short conversation to understand your starting point and bring clarity.
It's not like. He's on business.
B2B marketing needs to close the gap between technical capability and commercial opportunity.
For this reason, the work connects value proposition, content, visibility, capture, automation, web and monitoring. The shares may be different, but the reading of the business is shared.
See how the Studio arranges services and implementations ↗How it works
Continuous operations. Four steps.
Curious · Digital · Compromised- 01
Understand
Business, market, product, commercial team, available data and real frictions.
- 02
Prioritize
Objectives, audiences, and actions that can move the pipeline without dispersing resources.
- 03
Enable
Specialists, channels, content, automation and web working as a single system.
- 04
Optimize
Measure, learn and adjust continuously according to response and opportunities.
Outsourcing without distance
An external team working from within.
The model allows strengthening an existing department, assuming a specific function or building a complete operation. The company maintains the management and Smart Team provides specialization, coordination and execution capacity.
Team reinforcementOutsourced functionFull team
Karmina Ecosystem
The B2B specialization works best when it is not isolated.
Smart Team provides commercial knowledge, industrial marketing, outsourcing and web for companies with complex products and processes.
The ecosystem can bring in strategy, identity, content, audiovisual production, transformation or AI agents through Karmina, Criterio, Dunder Mifflin, Utopiq and Karmina AI Studio.
- Karmina AI Studio
- Karmina
- Smart Team
- Criterio
- Dunder Mifflin
- Utopiq
IF YOU ALREADY HAVE MATERIAL
Do you already have a brief? Send us.
It can be a finished document, a few notes or an email with context. We will read it before proposing a conversation or a first step.
Agents for B2B and industry
Commercial experience becomes processes that agents can help move forward.
They do not replace the sales or the criteria of the team. They investigate, prepare, order, compare and alert within a delimited mission and with human review.
01 · Performance & Intelligence
SEO Monitor
Technical and editorial follow-up agent of the road map SEO
Explore Agent ↗02 · Performance & IntelligenceDashboard Builder
Verifiable reporting Data Consolidation and Generation Agent
Explore Agent ↗03 · Performance & IntelligenceMarket Scout
Market research agent oriented to business questions
Explore Agent ↗04 · Performance & IntelligenceBenchmark Scout
Recurring comparison agent of competitors, channels and experiences
Explore Agent ↗05 · Growth & Client OperationsLead Scout
Research agent and preliminary qualification of opportunities
Explore Agent ↗06 · Growth & Client OperationsProposal Builder
Commercial proposal preparation agent based on validated briefings
Explore Agent ↗Success stories · From 2015
Experience in B2B, industrial and commercial challenges.
01City Council
Terrassa
Terrassa
Public administration · LLM Strategy
Terrassa City Council
View case study ↗02
Public infrastructure · Social Media OS + Agents
Aena
View case study ↗03
Nonprofits · Training + adoption AI
Associació Alba
View case study ↗04
Consumo · Social Publisher
De’Longhi
View case study ↗05
Editorial · Knowledge Guide
Salvat
View case study ↗06
Public administration · Meeting Notes
Diputació de Barcelona
View case study ↗07
Food and drinks · Benchmark Scout
D.O. Cava
View case study ↗08
Restoration · WhatsApp Desk
UDON
View case study ↗09
Beauty · Landing Builder
Labeau Organic
View case study ↗10
Food · Dashboard Builder
Damel Group
View case study ↗11
Retail and Fashion · Market Scout
Zara
View case study ↗Move horizontally to see more cases
The team
The Karmina AI Studio team that connects B2B business, processes and agents
Daniel Mallén
AI Operations & Workflow Lead
Harri Echevarría
Responsible AI & Governance Consultant
Pep Casas
AI Performance & Ads Specialist
Carolina Membrado
Social Listening & Trends SpecialistLet’s talk
Which B2B or industrial process would you like to move forward?
Tell us about your situation, even if the challenge is not fully defined. A member of our team will respond to understand the process and discuss a first step.
hello@karmina.ai