One source, many channels
The same validated information can feed the web, networks, catalogs, presentations and an assistant. Each channel adapts the format, without changing the facts.
KarminaAI StudioAgents · Services · Training
Services · Web Design and Development with AI
Building a website is easier.
Making it valuable takes judgement.
We build websites that explain the business well, express the brand and connect content, data and actions. The AI accelerates development; knowledge, design and people make sense of what we publish.
01 · Beyond the first screen
The first version can come quickly. The good foundation has to be built.
If you just need to explain who you are, a schedule and a catalog, a simple website can be enough. When you have to capture customers, represent a brand, integrate processes or grow, the challenge changes.
Generation with AI reduces the distance between an idea and a visible page. This makes it possible to prototype, compare structures and apply changes more quickly. But the speed of the first proposal does not prove that the content is correct, that the web can be maintained or that it responds to a commercial need.
Our service starts before development and continues after launch. We put order in the information, define the experience and check how each route works. We also value whether it is convenient to create a new website, expand the current one or solve only one landing page.
01
Target
What the web needs to solve and what action has value for the business.
02
System
Knowledge, architecture, brand, content and permissions.
03
Operation
Publication, measurement, maintenance and evolution capacity.
02 · Knowledge Foundation + Karmina Brain
The website does not have to invent what the company has not yet ordered.
We prepare a knowledge base on purpose, services, audiences, tone, cases, questions and limits. Thus the AI works with its own sources and the team can review what is derived.
Owners and versions
We define who validates each content, when it is reviewed and what happens when a service changes. An updated website needs a process, not just a tool that generates text.
Public and private
Separating publicable information from internal information avoids exposing sensitive knowledge. A chat does not have to have access to the entire Brain to be useful.
Consistency between pages
Architecture, menu, footer, FAQs and internal links form a network of meaning. The new landing pages expands the story and leads to a relevant next step.
03 · Identity, design and production
When all websites can be generated, the brand weighs more.
We don’t want the business to look like a shared template. Design is based on history, positioning, the market and the way of relating to people.
A visual language of its own.
We translate identity into typography, color, composition, rhythm, components and interaction. The system allows new pages to maintain the same criteria, also when developed with AI.
Meet Criterio ↗People and images they bring.
Photograph of team, spaces, product, video and campaign pieces made for the project. We produce visual material with intention, authorship and clear rights. Real proximity is not solved by generic images alone.
Meet the producer ↗A story that can be told.
We order the commercial argument, solve doubts and connect services, cases and resources. Market and competitor research informs decisions; people decide what differentiates the brand.
Build the Brand Playbook ↗BEFORE YOU CLOSE ABAST
You do not need to arrive with a defined solution.
We can review the challenge, starting point and priorities in a free video call. Putting order before writing the scope usually saves time and budget.
Video call · free · no obligationBook a free video call ↗A short conversation to understand your starting point and bring clarity.
04 · Tools at the service of the project
The platform is chosen after understanding the use.
We can combine AI environments such as ChatGPT Work, Claude or Codex with the technology your project needs. We can also work with an existing CMS when it makes editing and day-to-day work easier for your team.
ChatGPT Work
One of the environments of AI that we can evaluate within the work process.
Claude
Another option within a flow that requires context, criteria and review.
· OpenAI
The development environment used on this website of the Studio.
WordPress
A CMS that can make sense for a team with established editing needs.
They are work tools, not four products included by default. We agree on technology, licenses, accommodation, access and maintenance. A custom generated website also needs clear ownership, documentation and people who can make it evolve.
05 ·, SEO and GEO architecture
The web is still a source. It needs to be well understood.
People come in to read, compare and contact. Search engines and some systems of AI can find information about the organization. We work on a clear basis for these tours, without promising positions or mentions.
Useful and verifiable information
Developed service pages, documented cases, authorship, real questions and updated content. Each page must meet a specific need.
Architecture and discovery
Hierarchy, URLs, menus, sitemap, metadata, indexing and internal links. The structured data must correspond to what the page shows.
Experience and technical quality
Performance, accessibility, mobile adaptation, forms and routes. Changing colors is one part of the job; making everything usable and maintainable is another.
Measure with a goal
We define events and conversions before interpreting visits. We value Analytics, Search Console and other sources according to scope, permissions and agreed configuration.
06 · An example you already have in front of you
This website:
100% AI.
100% voice.
Created with AI and directed through voice. Knowledge, decisions and review are human.
The Karmina AI Studio website is part of our learning process by experimenting. Let’s start with us to understand what AI brings to development and all the human work a website needs to make sense.
Our Karmina Brain.
We linked the knowledge of Karmina: who we are, what we do, the brand criterion and our working model. The website is based on the same knowledge that we explain that any AI system must have.
Understand Karmina Brain ↗Especially with Codex.
From this base and following our model, the AI builds and modifies the web. What gives him direction is the team’s own knowledge, context and instructions.
Let's talk, check, adjust.
We review the changes and indicate the settings by voice, a way that is more practical for us than writing prompts. In many cases, we do this through Meta glasses.
07 · Karmina AI Studio · Learning through experimentation
How do we imagine the websites of the future?
Conversational. With memory. In your own way.
The Studio chat is a beta and an experimental agent within the Karmina AI Studio process: test, listen, review and learn. It is a first step to explore a more useful relationship between people and websites.
Chat Today, in betaVoiceAvatarYour format
We want you to be able to choose how you relate to a website. It’s not just how the company decides. Voice, avatar and other formats are part of the vision we want to explore; they are not yet available in this beta.
A visible website. I navigable.
We believe that classic navigation will continue to make sense: pages, content and services that you can explore at your own pace. The conversation will add another gateway, without forcing you to use a chat.
One AI with memory: Karmina Brain.
We imagine Karmina Brain as the layer of knowledge and memory that will give context to the web: what we know, how we work and what you need. A memory with sources, permissions and human control. Remembering personal context will require clear consent and boundaries; this beta does not offer persistent memory between visits.
The knowledge behind the ↗ websiteA website that agents can also understand.
We also explore MCP and WebMCP. MCP connects AI applications with knowledge and tools; WebMCP proposes to expose actions of a web to the agents of the browser. Let’s imagine that your agent can consult and make arrangements with Karmina, with permissions and confirmations. They are ways of exploration, not active connections of this chat.
Advisory. With agents and people.
We want to go beyond a quick answer: understand a brief, delve into a need or prepare a commercial proposal for Karmina. When privacy, professional criteria or tailored development are required, the conversation must continue in a suitable environment with the human team.
The first step · Beta
What can you do today?
In the Studio chat you can try a first orientation in writing and move on to the form to talk to the team. The beta might be wrong. Do not share personal data, confidential briefs or sensitive documentation.
What it means for your project
This vision guides the service. The scope we decide with you.
We can start with a clear website, well designed and connected with the business. We add conversation, memory or agents when they solve a specific need and we can agree on sources, privacy, permissions, responsibilities and maintenance.
Compatibility and availability must be verified in each project. Sending data, creating a reservation or modifying a system requires authentication when it corresponds, minimum access, server validations and confirmations. The generation of a text does not replace these controls or authorize prices or commercial commitments.
08 · Vision applied to a path
Reading is an action. To be able to continue the conversation is another.
To find a case to prepare a consultation or request a meeting. Select a stage to explore how this vision could be realized in a project, with the person at the center of each decision.
Working example · 1/4
Consultation becomes a useful context.
- What comes in
- A person is looking for an agency with experience in their sector.
- What we do
- The website or an authorized assistant helps to specify the need, market and type of project, with public and validated information.
- What comes out
- A need described and a search criteria. No data is sent to a sales team yet.
Human DecisionPeople decide what they share. The system reports limits and drifts when it does not have a reliable response.
Illustrative route. It does not query real data or execute any action.
09 · Agents at the service of the web itself
To publish is to open a cycle of improvement.
We can define agents that help detect errors, prepare reports and propose variants. Each agent has a function, sources and a limit of action; deploying them is part of a specific scope.
Technical health and SEO.
Review of links, metadata, outdated content and incidents. The agent can point out problems and prepare corrections; the team prioritizes and validates what is modified.
Explore SEO Monitor ↗Data to help you decide.
Dashboards with clear sources and definitions: traffic, conversions, lead quality and campaign performance. A variation is a signal to investigate, not an automatic causal explanation.
Explore Dashboard Builder ↗Variants with a hypothesis.
Landing pages campaign with messages, visuals or alternative structures. We define metric, sample, duration and distribution of traffic. Without sufficient data, we do not declare a winning version.
Explore Landing Builder ↗An A/B test does not authorize the agent to invent offers, discounts, promises or conditions. Changes are reviewed before being published and can be reversed. Integrations with real data require agreed access and configuration.
10 · Documented web experience
The technology changes. The user experience is still a concrete job.
We bring the agency’s expertise in branding, content, UX and conversion to development with AI. Each case explains the accredited work, without attributing a technology or results that do not appear in the source.
11 · What we deliver
A website and the basics to grow it.
The scope is specified according to need. Not all websites require an assistant, an integration or an experimentation system from day one.
Diagnosis and architecture
Objectives, public, source inventory, page map, paths and conversion criteria.
before designing.Visual system and content
Design, components, texts, FAQs and visual production agreed. Review of consistency between services, cases and resources.
An applicable identity.Website and publication
Adaptive implementation, forms, metadata, links, technical configuration and checks of the agreed route.
A functional base.Connections and Governance
If they are part of the scope: analytics, CRM, tools, assistants or private areas, with permissions, limits and documentation.
No implicit connection.Continuity and Transfer
Access, ownership, documentation, training and maintenance plan. Improvement proposals based on data and priorities.
Ability to evolve.12 · How to get started
A landing page, a corporate website or a phased evolution.
A specific goal.
A landing page for a service, a campaign or a launch. Connected to the brand, the capture and the follow-up, with an assumable scope.
A corporate base.
An architecture of services, team, cases, resources and contact. Common fonts and a visual system to grow without reconstructing each page.
A platform in evolution.
Add integrations, private areas or agents when there is a justified use. We agree on priorities, investment, dependencies and who holds each function.
The value is not in making more pieces. It is in making every delivery move the brand system forward.
The team
Design, branding and visual production with people in front.
Marc Rodríguez
AI Video Production Specialist
Eva Trigo
Generative Creative Director
Florencia Caligaris
Generative Design Lead
Lucia Gimenez
Brand Systems & AI Designer
Montse Martinez
AI Visual Content Designer
Raquel García
AI Visual Quality LeadKarmina, the agency behind the Studio
Why Karmina?
Behind Karmina AI Studio there is an agency with track record, team, scale and applied experience in real organizations.
Karmina · AI Studio · Criterio · Dunder Mifflin · Utopiq · Smart Team
+€119mIn advertising investment for clientsAds Platforms
Partners
MetaGoogle Ads
TikTok
Pinterest
BarcelonaMadrid
Buenos AiresOur offices · Meet the team ↗
+50 KCommunity
B CorpCertified companyIF YOU ALREADY HAVE MATERIAL
Do you already have a brief? Send us.
It can be a finished document, a few notes or an email with context. We will read it before proposing a conversation or a first step.
Continue exploring
The web is a part of the system.
FAQS · BRAND AND CONTENTS
Frequently asked questions about ai websites.
Five essential answers. The Complete Guide in Development 10.01If an AI can generate a website, why do I need an agency?
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It depends on the challenge. A very simple informational page can be enough for some businesses. If the web has to capture, express a brand, manage content or integrate processes, it is necessary to order objectives, design, technology and continuity. Karmina brings these disciplines and the responsibility to review what is built.
02How do you prevent the website from having a generic design?
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Brand management and design starts from the positioning and history of the business. Criterio can turn them into a visual system and Dunder Mifflin into own photography and video. Components, typography, rhythm and content are applied consistently to the new pages, also when using AI to develop them.
03Is a website made with AI better positioned on Google or in response to AI?
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The development tool does not guarantee visibility. We work with useful content, clear structure, accessibility, performance, metadata, indexing and internal links. The search engines and systems of AI decide what they show according to their criteria. We do not promise positions, traffic or mentions for using AI.
04What is MCP and how can it relate to a website?
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MCP is a protocol for connecting AI applications with tools and data sources. An integration can offer queries or delimited actions. WebMCP explores interaction with tools described by a web browser. Neither way automatically activates a CRM or an agenda: compatibility, permissions, validations and maintenance are part of the project.
05What do delivery, maintenance and integrations include?
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The concrete scope architecture, design, content, implementation, checks and transfers. Analytics, CRM, assistants or private areas are only included when agreed. Before launching, we define property, access, accommodation, recurring costs, documentation and maintenance managers. You can start with a landing page and evolve in phases.
Let’s talk about your website
What should your website do?
Tell us what you have today, what your audience needs to understand and what actions you want to facilitate. We will assess knowledge, brand, content, technology and continuity before proposing scope.
hello@karmina.ai