Budget without thesis
There is spending on tools and tests, but not a shared explanation of what economic outcome each initiative should produce.
KarminaAI StudioAgents · Services · Training
SERVICES · BUSINESS, BUDGET AND ROADMAP
AI belongs in the budget when it can move the business forward, not because it is fashionable.
We connect goals, budgets, workflows, people and metrics to decide where to invest, what to change, what return to demand and what initiatives need to stop.
Budget · Workflows · ROI · Roadmap · Governance
Business Plan with AIGoalsBudgetWorkflowsPeopleValue
IN A SCREEN
Business Plan with AI is the consultancy that turns the ambition of using artificial intelligence into business decisions that management can defend, finance and review.
WHAT THE SERVICE IS
Isolated evidence of a company decision.
Many organizations already pay licenses, push pilots and ask teams to “try the AI.” But they don’t know what part of the budget they should spend, what processes they deserve to change or how they should read the return.
This service doesn’t start with technology. It starts with the business plan: costs, margin, capacity, income, risks and priorities. Then it goes down to the actual flows of each department and builds a portfolio of initiatives with managers, budget and continuity criteria.
START POINT
When the AI already consumes attention, but does not yet have an investment logic
If you recognize yourself in more than one of these signals, the first step is not to add more technology. It is to build a shared reading of the problem.
Hours that are not spare
Time won is talked about, but no one has decided whether it will become less spending, more capacity, better service or growth.
Workflows not changing
The AI is added on old processes, with the same approvals, duplicates, waits and correction rounds.
Generic Percentages
A universal investment figure is sought when each department has different costs, opportunities, risks and adoption rates.
Management without common criteria
CEO, CFO and area managers value projects with different assumptions and without a comparable basis.
Ownerless Roadmap
The presentation exists, but there is no allocated budget, business leaders, thresholds or a meeting that makes decisions.
COMPANY BRAIN · ADAPTED TO THE SERVICE
An AI plan is a decision architecture, not a tool catalog.
We connect the vision of direction with the economy of the workflows. Each initiative must demonstrate what problem it solves, what value it can create, what it needs from the team and under what conditions it deserves funding.
Goals and Priorities
Growth, margin, service, speed, quality, risk or capacity: what the plan really needs to move.
→Current cost of work
Time, people, suppliers, licenses, errors, waits, reprocessing and lost opportunities.
→Where the economy can change
Complete flows, not single tasks: entries, decisions, approvals, exceptions, outcomes, and learning.
→Business comparable houses
Total cost, return, payback, dependencies, adoption, risk and conservative, base and ambitious scenarios.
→Deciding and re-estimating
Managers, budget, KPI and criteria to validate, scale, correct, defer or stop.
Technology contrasts. Knowledge is oriented. People decide.
BEFORE YOU CLOSE ABAST
You do not need to arrive with a defined solution.
We can review the challenge, starting point and priorities in a free video call. Putting order before writing the scope usually saves time and budget.
Video call · free · no obligationBook a free video call ↗A short conversation to understand your starting point and bring clarity.
THE PLA ECONOMY
We build a rationale for investment, rather than simply allocating percentages.
The budget comes from the economics of business processes and ambition. An area receives resources when it can explain what value it will pursue, what it will have to change, and how it will be checked.
Common budget
Governance, shared metrics, executive coordination and criteria that prevent each team from working on its own.
Departmental budget
Initiatives linked to workflows, responsible and KPI specific marketing, sales, finance, people or operations.
Experimentation limited
Tests with limited time, money and scope, a clear question and written criteria to continue, correct or stop.
Validated impact−Recurring Cost−Supervision and adoption=Net Value
A plan made with the areas
The business plan is built with the people who know the real business.
Alex coordinates a business perspective that incorporates management, area managers and the disciplines necessary to translate an opportunity into budget, workflow, managers and metrics. We do not work the plan from an isolated office.
- Management and Finance
- Processes and people
- Marketing and operations
- Data and measurement
ABAST MODULAR
What we build inside a Business Plan with AI
The result is not a promise of transformation. It is a system for the company to compare opportunities, allocate resources and follow value more rigorously.
Photo cost and capacity
We build a baseline clear enough to know what the work costs today and where there is waste, friction or untapped capacity.
- Internal and external cost
- Time, Mistakes and Waits
- Recurrent spending and dependencies
Map of real work
We look at the flows from start to finish and distinguish what should gain speed, what needs better criteria and what should not be played.
- Tickets, decisions and exits
- Approvals and Human Gates
- Roles that change or strengthen
Value with visible hypotheses
We quantify each initiative without confusing free hours with cash savings and without hiding the cost of supervision or adoption.
- Scenarios and Sensitivity
- ROI, payback and the cost of not acting
- Total Cost and Stop Rate
Investment portfolio by area
We separate common budget, departmental budget and limited experimentation to finance what can demonstrate value.
- Prioritization for impact
- Financing and reinvestment
- 90 days, 6 months and 18 month
Economic Governance of the Plan
We align management, finances and area managers so that each decision has owner, metric and review date.
- Committee and decision-making rights
- Work sessions for managers
- Value control panel
HOW WE WORK
From business plan to budget and budget to workflow
We work from top to bottom and bottom to top: goals orient the search, but it is the actual costs and processes that sustain every decision.
Scroll to follow the route →01. Define what the AI should move
We agree with direction on the objectives, limits and type of value that the company considers relevant.
Exit · investment thesis02. Building the Baseline
We collect costs, time, volume, quality, incidences, external expenditure and capacity of priority flows.
Exit · economic photo03. Understanding the workflows
We follow how work comes in, who decides, what is repeated, where it is expected and what needs human review.
Output · process map04. Building Business Houses
We estimate investment, return, adoption and risk with traceable hypotheses and three scenarios.
Exit · investment cases05. Assign budget and order
We compare initiatives and define quick wins, structural bets, dependencies and spending limits.
Exit · Wallet and roadmap06. Review value and re-estimate
We establish KPI, responsible and a ritual to climb, correct, defer or stop according to evidence.
Output · tracking systemWHAT THE ORGANIZATION CAN RECEIVE
A plan that can be brought to committee and turned into decisions
- ✓Economical photo starting by areas
- ✓workflows map and priority frictions
- ✓Portfolio of opportunities sorted by value, viability and risk
- ✓Business case of priority cases
- ✓Conservative, base and ambitious scenarios
- ✓Common, departmental and experimental budget
- ✓Roadmap from 90 days, 6 months and 18 month
- ✓Responsible, dependencies and decision-making rights
- ✓Value control panel
- ✓Validation and approval executive sessions
FORMATS
Three entrance doors to the plan
Not all organizations need to get to the same place. We define a phase that leaves a useful decision or asset for itself.
AI Business Scan
To get a first economic photo, detect the workflows with the most potential and delimit the decisions that need direction.
Result · map of opportunitiesBusiness Plan with AI
To build business houses, budget by areas, governance model and a roadmap that can be approved and activated.
Result · Business Plan ManagerMonitoring of value
To review the portfolio quarterly, contrast forecasts with results and reallocate resources with criteria.
Result · recurring decisionsKarmina, the agency behind the Studio
Why Karmina?
Behind Karmina AI Studio there is an agency with track record, team, scale and applied experience in real organizations.
Karmina · AI Studio · Criterio · Dunder Mifflin · Utopiq · Smart Team
+€119mIn advertising investment for clientsAds Platforms
Partners
MetaGoogle Ads
TikTok
PinterestBarcelonaMadrid
Buenos AiresOur offices · Meet the team ↗
+50 KCommunity
B CorpCertified companyIF YOU ALREADY HAVE MATERIAL
Do you already have a brief? Send us.
It can be a finished document, a few notes or an email with context. We will read it before proposing a conversation or a first step.
A company does not need to spend more on AI. You need to know where to put each euro, what process to change and what metric will make you decide to continue or stop.
Success stories · From 2015
From consulting to projects that come into operation.
01City Council
Terrassa
Terrassa
Public administration · LLM Strategy
Terrassa City Council
View case study ↗02
Public infrastructure · Social Media OS + Agents
Aena
View case study ↗03
Nonprofits · Training + adoption AI
Associació Alba
View case study ↗04
Consumo · Social Publisher
De’Longhi
View case study ↗05
Editorial · Knowledge Guide
Salvat
View case study ↗06
Public administration · Meeting Notes
Diputació de Barcelona
View case study ↗07
Food and drinks · Benchmark Scout
D.O. Cava
View case study ↗08
Restoration · WhatsApp Desk
UDON
View case study ↗09
Beauty · Landing Builder
Labeau Organic
View case study ↗10
Food · Dashboard Builder
Damel Group
View case study ↗11
Retail and Fashion · Market Scout
Zara
View case study ↗Move horizontally to see more cases
The team
A connected service with strategy, knowledge, data, creativity and implementation
Arnau Sanz
Agentic Strategy & AI Transformation Lead
Ignasi Llorente
AI Partnerships & Business Director
Martina Díaz
AI Finance & Business Intelligence Director
Daniel Mallén
AI Operations & Workflow Lead
Eva Trigo
Generative Creative Director
Ariadna Miranda
AI Administration & Knowledge Operations Lead
Claudia Gonzalez
AI Client Success Manager
Jonan Basterra
AI Social Strategy Director
Laura Sabio
Agentic Social Media Lead
Agustina Córdoba
Content AI Specialist
Alba Gómez
Social Listening Specialist
Paola Cudeiro
AI Client Success Specialist
Roger López
AI Project & Workflow Specialist
Mar Berzal
AI Content Strategy Lead
Andrea Gallego
Community Intelligence Specialist
Candela de la Fuente
Content AI Specialist
Blanca Gómez
AI Community Operations Specialist
Cintia Armajach
Content AI SpecialistFREQUENTLY ASKED QUESTIONS
Before we start.
01Tell us how much of your budget should go to AI?+
We will not use a generic number. We will calculate which investment can defend each opportunity according to the current cost of the workflow, the potential value, the risk, the capacity of adoption and the term of return that the company demands.
02Is it a technology consultancy?+
No. Technology is a later decision. The service focuses on business, budget, processes, people, metrics, governance and roadmap. If you then need to select or implement a solution, it is treated as a separate phase.
03How do you measure time savings?+
We separate savings from cash, avoided external expenditure, avoided future contracts, liberated capacity, increased production and income growth. An hour released only creates value when the organization decides what it will do with it.
04Is the training of managers part of the service?+
We include decision-making sessions with management, finance and area managers to validate hypotheses, read business houses and take responsibility. This is not a general training plan.
05Can you start with one department?+
Yeah. Often the best way to get started is to select an area with identifiable costs, observable workflows, and a responsible person able to validate the results before expanding the plan.
Let's talk about Business Plan with AI
What budget or business decision do you need to make on the AI?
Tell us what departments you are already experiencing, what expense or friction you are concerned about, and what decision you need to make. The first conversation serves to delimit the plan, not to sell technology.
hello@karmina.ai