An agent
Take on a specific mission: prepare variants, adapt formats, program, listen, review or feed a dashboard. It needs sources, permissions, limits, tests and a responsible person.
- Abast delimited
- Repeatable result
- Defined supervision
KarminaAI StudioAgents · Services · Training
RECURRENT SERVICE · STRATEGY, CONTENT, PERFORMANCE AND MEASUREMENT
We manage your social media. Every week. Every month.
Karmina Social Media OS is a recurring social media management service. A professional team thinks strategy, creates content, publishes, listens, optimizes and learns with you. The AI and the agents enter where they expand creativity, efficiency or the performance.
It is not a software. He is not a single agent. It is not a complete automation.OPERATION
MONTHLYSTARTAGECONTENTUTPUBLICATIONMÈTRICSTEAM + AGENTS
MONTHLYSTARTAGECONTENTUTPUBLICATIONMÈTRICSTEAM + AGENTS
ALINER→PLAN→CREATE→PUBLISH→MESSURING→LEARN
BEFORE YOU TALK ABOUT AGENTS
Karmina takes responsibility for keeping your social media moving forward.
Do not give a tool to your team to discover how to use it. We join the dynamics of the brand with a cadence, a team, deliverables and shared objectives.
The monthly fee supports an ongoing operation: strategy, coordination, creativity, production, publishing, community, performance, reporting and continuous improvement.
THREE HANDS TO WORK WITH KARMINA
Agents, consulting and ongoing services meet different needs.
Consulting Karmina
Solve a strategic question and leave installed capacity: diagnosis, strategy, channel architecture, playbook, metric model, governance or Agent Blueprint.
- Beginning and end defined
- Applicable documents
- Transfer to the team
Social Media OS
Integrates consulting, professional team, production and specialized agents to manage networks on a recurring basis. It doesn’t just recommend what to do: it plans it, creates it, executes it and improves it.
- Fee monthly
- Multidisciplinary team
- Continuous Learning
An agent can be part of the service. But service is much more than the agent: it is the shared responsibility over the entire social system.
EXTENSIVE TEAM
You bring in professionals who know when to use software, while keeping your brand in human hands.
Karmina provides strategic direction, editorial criteria, creativity, production, channel management, performance, data and methodology of working with the client. Technology adapts to this operation; it does not replace it.
Our specialty is to find the point where automating does the job better, without automating what gives value, context or responsibility to the brand.
BEFORE YOU CLOSE ABAST
You do not need to arrive with a defined solution.
We can review the challenge, starting point and priorities in a free video call. Putting order before writing the scope usually saves time and budget.
Video call · free · no obligationBook a free video call ↗A short conversation to understand your starting point and bring clarity.
The Fee Cycle
The service starts again, but never from scratch.
Each monthly cycle takes advantage of the learning, the pieces, the data and the accumulated decisions. Continuity is the product.
Align
We share business priorities, brand moments, campaigns and period conditions.
→Plan
We build the calendar, the briefs, the creative hypotheses and the production plan.
→Create
We produce copies, designs, video and adaptations with creative direction and professional review.
→Publish
We program, distribute and activate the approved pieces in each channel.
→Listen
We follow community, reputation, paid, signals and opportunities while content is alive.
→Learn
We read the data with the client and convert conclusions into decisions for the next cycle.
→UP TO WHICH POINT DOES AI ENTER?
We seek the right balance between people, systems and agents, rather than automate everything.
The AI Accelerates and Connects
It can help research, generate creative routes, adapt pieces, create versions, program, classify conversations, sort data, detect patterns, update dashboards, monitor campaigns and prepare recommendations.
- Creativity and Assisted Production
- Execution and publication
- Performance and paid
- Methodology and coordination
- Metrics and reporting
The team leads and responds
People define strategy, understand the cultural context, decide the idea, direct the production, validate the truth, manage reputation, solve exceptions and assume the relationship with the customer.
- Strategic and creative management
- Reality, Sensitivity and Reputation
- Relationship and decisions with the client
- Approvals and Human Gates
- Final responsibility
This distribution can be different for each channel, format, language or brand moment, and evolves when evidence shows that it is convenient to change it.
WHAT THE SERVICE MAY INCLUDE
From the idea to next month’s decision.
Scope is measured according to channels, frequency, languages, volume of production, community and investment. Not all brands need all layers with the same intensity.
Strategy in motion
We review objectives, audiences, channels, campaigns, opportunities and priorities. The strategy is not frozen in a presentation.
Editorial calendar
We turn the priorities into topics, series, formats, briefs, responsible, dates and approval circuits.
Creativity and content
We develop concepts, copies, designs, carousels, video, motion and adaptations according to the agreed scope.
Publication and distribution
We prepare, review, schedule and publish each piece with the correct formats, metadata, languages and criteria.
Community and reputation
We listen, classify, respond or escalate comments, messages, sensitivities, opportunities and incidents.
Paid and performance
We connect organic and paid, we test creativity, we follow campaigns and convert results into new hypotheses.
Dashboards and metrics
We order sources, definitions and periods for the reporting to explain what has happened and what we will change.
Continued improvement
We update criteria, playbooks and processes with the evidence of the month. The service learns, not just delivers.
CONSTANT CONTENT, NOT AUTOMATIC CONTENT
Creating every month takes ideas, craft, production and adaptability.
The service can cover copy, design, carousels, photography, video, motion, subtitles and adaptations. We use AI when improving a phase, but we do not turn the brand into a succession of generic parts.
A piece created to explain how different missions can be part of the same work system.
ONBOARDING AND FIRST STAGE
Before producing more, we understand what social media needs to do for your business.
We audit brand, channels, content, data, team, processes, tools and risks. From here we define the scope, the cadence, the roles, the indicators and the first work plan.
RESULTS · An initial system clear enough to start operating and flexible enough to evolve with the service.Channels, content, team, tools, data and opportunities.
Objectives, publics, territories, channel function and priorities.
Cadence, calendars, briefs, approvals, permits and meetings.
Creative series, formats, production, distribution and hypotheses.
Metrics, sources, dashboards, reporting and interpretation guidelines.
What we do manually, what we assist and what an agent can assume.
REAL DOCUMENTS AND DELIVERIES
Your fee pays for content while also building judgement and knowledge.
The deliverables do not appear once and are forgotten. They are used, reviewed and updated while we manage the networks.
- 01Diagnosis and Map of Opportunities
- 02Social strategy and channel architecture
- 03Monthly editorial calendar and briefs
- 04Copies, designs, scripts, videos and adaptations
- 05Community, Reputation and Escalation Protocol
- 06Dashboard and results report
- 07Register of the following learnings and decisions
- 08Playbooks and Agent Blueprints when they add value
IF YOU ALREADY HAVE MATERIAL
Do you already have a brief? Send us.
It can be a finished document, a few notes or an email with context. We will read it before proposing a conversation or a first step.
MOLTS AGENTS. A SINGLE SERVICE.
Each agent handles one part. The Karmina team oversees the whole.
Don’t buy five agents and then try to coordinate them.
We define what they need, how they work, who reviews them and when they have to stop.Content Agent
Prepare research, structures, early versions, copies or adaptations from a validated brief.
Social Publisher
Adapt formats, metadata and calendars, and program or publish within the agreed permissions.
Review Agent
Contrast calendar, pieces, voice, claims and criteria before human approval.
Social Listener
Classify conversations, signals, opportunities and risks without converting inferences into facts.
Dashboard Builder
Update data, control definitions and prepare comparable readings for each cycle.
Performance Agent
Monitor campaigns, variations and thresholds to propose adjustments that the team validates.
LANDINGS FOR CHANNEL · FIRST EDITION
Instagram, with its own strategy and operations.
We have translated the Karmina social system into the specific decisions of Instagram: Reels, Stories community, creators, paid, data and agents with clear limits.
Explore the Instagram service ↗HOW WE MEASURE THE SERVICE
Activity is not the same as progress.
The dashboard and the reading meeting connect results with decisions. We are not left in impressions or in a list of metrics without consequences.
- Quality and pace of production
- Brand consistency and adequacy
- Supply, interaction and community
- Transit, leads or conversion when applied
- Performance creative and paid
- Time and friction of the process with the client
- Learnings incorporated into the calendar
- Automated work without loss of control
Karmina, the agency behind the Studio
Why Karmina?
Behind Karmina AI Studio there is an agency with track record, team, scale and applied experience in real organizations.
Karmina · AI Studio · Criterio · Dunder Mifflin · Utopiq · Smart Team
+€119mIn advertising investment for clientsAds Platforms
Partners
MetaGoogle Ads
TikTok
Pinterest
BarcelonaMadrid
Buenos AiresOur offices · Meet the team ↗
+50 KCommunity
B CorpCertified companyPEOPLE WHO KNOW THE BRAND
Your fee also gives you a team that builds context over time.
Working on a recurring basis allows you to understand the nuances of the brand, anticipate sensitive moments and improve each cycle without starting again. Karmina coordinates strategy, accounts, creativity, production, community, paid and data as an extension of your team.
- A stable team and a responsible person
- Clear coordination and approval rituals
- Specialists who come in when the challenge needs them
Good network management is not about filling out a calendar. It consists of understanding what the brand needs, coordinating the people who make it possible and turning each month into a learning for the next.
The team
A professional team behind every calendar, piece, publication and decision
Arnau Sanz
Agentic Strategy & AI Transformation Lead
Ignasi Llorente
AI Partnerships & Business Director
Martina Díaz
AI Finance & Business Intelligence Director
Daniel Mallén
AI Operations & Workflow Lead
Eva Trigo
Generative Creative Director
Ariadna Miranda
AI Administration & Knowledge Operations Lead
Claudia Gonzalez
AI Client Success Manager
Jonan Basterra
AI Social Strategy Director
Laura Sabio
Agentic Social Media Lead
Agustina Córdoba
Content AI Specialist
Alba Gómez
Social Listening Specialist
Paola Cudeiro
AI Client Success Specialist
Roger López
AI Project & Workflow Specialist
Mar Berzal
AI Content Strategy Lead
Andrea Gallego
Community Intelligence Specialist
Candela de la Fuente
Content AI Specialist
Blanca Gómez
AI Community Operations Specialist
Cintia Armajach
Content AI SpecialistEXPERIENCE IN SOCIAL MEDIA
More than 200 brands have entrusted their social media to us.
Brands, institutions, media and organizations from very different sectors. This experience helps us to size each operation with the pace, the team, the formats and the degree of automation it really needs.
Meet Karmina ↗
Representative selection of brands with which Karmina has worked in social media and digital communication.
Success stories · Karmina
Strategy, content and technology applied in real organizations.
01City Council
Terrassa
Terrassa
Public administration · LLM Strategy
Terrassa City Council
View case study ↗02
Public infrastructure · Social Media OS + Agents
Aena
View case study ↗03
Nonprofits · Training + adoption AI
Associació Alba
View case study ↗04
Mobility · Video Editor
Kawasaki
View case study ↗05
Food and drinks · Social Listener
Font Vella
View case study ↗06
Retail and Luxury · Brand Guard
Rabat
View case study ↗07
Consumo · Social Publisher
De’Longhi
View case study ↗08
Editorial · Knowledge Guide
Salvat
View case study ↗09
Public administration · Meeting Notes
Diputació de Barcelona
View case study ↗10
Food and drinks · Benchmark Scout
D.O. Cava
View case study ↗11
Restoration · WhatsApp Desk
UDON
View case study ↗12
Beauty · Landing Builder
Labeau Organic
View case study ↗13
Food · Dashboard Builder
Damel Group
View case study ↗14
Retail and Fashion · Market Scout
Zara
View case study ↗Move horizontally to see more cases
Let’s talk about your networks
What do you need to happen every month?
Tell us which channels you manage, which team you have and what you would like Karmina to take on. We will propose a clear working model: what we do, what is left in your team and where the AI or agents can add value.
hello@karmina.aiFAQS · MARKETING AND CHANNELS
Frequently asked questions about management of social networks for brands.
Five essential answers. The Complete Guide in Development 20.01What does professional social media management include?
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It is the continuous service of strategy, planning, creation, publication, community, listening, paid and analysis of social channels. It includes brand governance, processes, tools and coordination with the rest of marketing.
02How many social networks does a brand really need?
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It makes sense when the brand needs sustained presence, community, reputation, demand or service. The number of channels must be adjusted to the audience and the actual ability to create and respond.
03How can AI help without automating the community?
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The AI can listen, classify, summarize, propose variants, adapt formats and prepare reporting. You should not post, respond to sensitive situations, or alter budgets without explicit controls.
04What are the metrics to look at on each channel?
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With objectives per channel: qualified reach, attention, interaction, traffic, leads, sales, reputation or learning. Vanity metrics are no substitute for impact.
05Why does copying the same content to all networks fail?
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Mistakes are replicating the same everywhere, chasing trends without fitting, responding without protocol and measuring only followers. It also automates conversation without context.