KARMINA · PRESS
They talk about us too.
This page brings together appearances, interviews, studies and news about Karmina; each piece can be opened directly to the medium that has published it.
Midday in COPE Catalonia and Andorra
Ignasi Llorente participates in COPE Catalunya’s radio space to analyze the business and social impact of artificial intelligence.
Read on COPE Catalunya ↗When AI speaks on behalf of your company
A reflection on how each automated response has become a reputational point of contact between organizations and people.
Read on Applicants ↗The AI will not replace leaders: it will make clear those who never knew how to lead
Arnau Sanz argues that the adoption of AI requires direction, culture and criteria, and that accelerating processes does not solve leadership deficits.
Read on DirectorTIC ↗The company as a social tool at the service of people, society and the planet
Interview with Arnau Sanz about B Corp, governance and the idea of a company that combines profitability, responsibility and positive impact.
Read on Correspondents ↗AI and corporate reputation: from something subjective to a system of strategic decisions
Arnau Sanz explains how the AI turns digital reputation into observable and useful information for making business decisions.
Read on PR News ↗Bizum hits the shops: a small revolution that explains why we launched the Digital Europe Manifesto
Ignasi Llorente connects the arrival of BizumPay with European digital sovereignty and with the manifesto powered by Utopiq and Karmina.
Read on MetaData ↗Trust will be the most valuable asset in the AI era
Ignasi Llorente believes that the abundance of automated content will make credibility, identity and human criteria differential.
Read on The Advertiser ↗AI, a technological and cultural change
A conversation with Ignasi Llorente about AI as a cultural transformation, its risks and the need to adopt it responsibly.
Read on Culture CSR ↗Explain to your customers how they are using the AI
Ignasi Llorente addresses the transparency that companies must offer when incorporating artificial intelligence into their services.
Read on Onda Cero Ceuta ↗The five best social media agencies in Barcelona
Karmina ranks among the reference agencies in Barcelona for the combination of strategy, creativity, production and vision 360º.
Read on 21st Century Daily ↗Pans & Company relies on the digital environment to communicate its new releases
The New Classics digital campaign, developed by Karmina, presents the brand’s new recipes with content and creators.
Read on MarketingNews ↗10 things a company needs to do before implementing the AI
Arnau Sanz proposes a roadmap that starts with the organization, people and processes before buying tools or launching pilots.
Read on MetaData ↗7 best social media agencies in Barcelona
The directory heads its selection of agencies with Karmina and highlights the strategy, content, performance, and own production.
Read on Discover Barcelona ↗Politics, the theme with more interactions between creators in Valencian
The article contextualizes a Valencian study with the previous data of Karmina on professionalization and monetization of creators in Catalan.
Read on Diario La Vou ↗Meta and Google will stop accepting political and social advertising on the EU: what should companies know?
Arnau Sanz explains the implications of the new European regulation for advertisers, organisations and campaigns on social issues.
Read on MetaData ↗The 6th Cycle of Social Communication closes with a session dedicated to AI and cultural change in communication
FCVS announces a Ignasi Llorente session on culture, ethics, legal framework and responsible uses of AI in social entities.
Read on Volunteers.cat ↗John Wick, Fast and Furious and Schumacher: the event of Karmina and Planeta at the Circuit de Catalunya
The medium gathers the immersive experience created by Karmina to present the engine collections of Planeta DeAgostini in Montmeló.
Read on Financial Diary ↗Only 8% lives from it: X-ray of 500 content creators in Catalan
Extradigital synthesizes the study of Karmina and the collaborating entities on income, language, training and professionalization of the sector.
Read on Extradigital ↗The 51% of content creators in Catalonia does not generate income, according to a study
The medium gathers the conclusions of the study promoted by Karmina on professionalization, language and monetization of creators.
Read on Communication 21 ↗The crossroad of AI: centralized leadership or distributed intelligence?
Arnau Sanz compares a centralized AI leadership to a distributed model and considers how to govern transformation in a humane manner.
Read on MetaData ↗Agents of AI: the new evolution in Catalan companies and administrations
An introduction to the agents of AI and the changes in knowledge, organization and culture that companies and administrations demand.
Read on MetaData ↗10 CES 2025 news that could transform your day to day
Arnau Sanz selects ten CES innovations with the potential to reach everyday life early, beyond the noise of the fair.
Read on MetaData ↗Karmina presents the new launches of Planeta DeAgostini in Barcelona
The “Build your legend” presentation turned the Glory Tower into an experience for creators around Marvel and Star Wars.
Read on Majadahonda Magazin ↗Let’s talk
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