Current Clients
To evolve what we already do.
Incorporate AI in the services we already provide, detect opportunities and test improvements with the context of each client.
Explore the servicesKarminaAI StudioAgents · Services · Training
Karmina AI Studio · Shared Learning
What we learndriveswhat we do.
We experiment with the AI and share what we learn so that the team works better, customers move forward and the group’s businesses evolve.
Understanding the StudioKarminaAI Studio
Provar. Apply.
Share.
- TeamTalent that tests and learns.
- ClientsReal challenges to solve.
- MarquesBusinesses that do it.
- EnvironmentChanges that make us rethink.
What we discover returns to the team and gives shape to the next project.
An internal investment. A shared capability.Agents · Services · Training
What is Karmina AI Studio?
Giving structure
to what we want
to make possible.
Karmina AI Studio is the group space where the team tests the AI, shares what it learns and applies it to the challenges of customers and our businesses.
We create it to bring together initiatives that cross brands, teams and specialties. To share what works, to understand what still does not work and to make each learning can serve more than one business.
Having a brand allows us to assign a responsible person, a budget and a work plan. It also gives us our own capture of new customers, positioning and ability to reinforce the rest of brands.
The knowledge that connects the system- Responsible
- A person who coordinates, prioritizes and responds to what we do.
- Budget
- Resources assigned to experiments, tools, training and review.
- Work Plan
- Objectives, tests and monitoring to give continuity to the project.
- Own capture
- A gateway for new customers and specific needs of AI.
- Positioning
- A space to explain what we know how to do and what we are learning.
- Reinforcement to the group
- Knowledge and skills that return to the rest of brands.
Who does it serve?
Three fronts.
One shared structure.
What we learn in one project can help another client. What one person tries can move an entire team forward.
New business
Open new conversations.
To attract customers with specific needs of AI and create services, agents and projects with a proposal of their own.
Discover the agentsTeam
Learning by doing real work.
Give training, support and space to experiment. Connect talent and share what each team discovers.
Know the trainingInternal investment
We reserve resources to experiment, train and review. Tests that do not work also generate knowledge: they help us decide what to apply, what to reformulate and what to discard.
The people behind the system
The AI
They learn as a team.
We share experiences, criteria and knowledge so that what one person discovers can help the rest.
Meet the teamKarmina Ecosystem
An ecosystem. Different specialties. A shared intelligence.
Karmina AI Studio is at the heart of an ecosystem that connects marketing, design, transformation, advertising, audiovisual and specialization B2B. Each brand brings its own look; everyone can work with the same context and the same goal.
This allows you to start with an agent, a strategy, an identity or a campaign and then activate only the capabilities that provide value, without repeating briefs or losing coherence.
- Karmina AI Studio
- Karmina
- Smart Team
- Criterio
- Dunder Mifflin
- Utopiq
Our first test field
To demonstrate it,
we start
with ourselves.
Karmina AI Studio has its own goal: to be an AI-native business.
This means designing your operation with agents from the beginning and bringing the AI to the 100% processes where it is feasible and makes sense. Always with human responsibility and revision.
≈40Agents in the operation of Karmina AI StudioApproximate figure, in evolution.
Areas managed with agents and human supervision
- Web
- Capture of customers
- Content
- Internal communication
- Billing
- Management
- Jobs and Talent
- Knowledge
The 100% is the target for the processes where it can be applied; not an assertion of total autonomy.
Human review is part of the investment.
Don’t think of it as saving money or money. We maintain the criteria, the time and the people necessary to review, correct and take decisions.
We compare within our businesses
The same challenge.
Two ways of working.
We observe how a process managed by people responds and how it is managed by agents with human supervision. The same context and the same quality criteria allow us to understand what each model brings.
The team interprets, executes and reviews the process.
Agents execute within defined limits; people orient, review, and decide.
We compare the result and all the work needed to get there, as well as the corrections.
An example you already have in front of you.
This website:
100% AI.
100% voice.
Created with AI and directed through voice. Knowledge, decisions and review are human.
Our Karmina Brain.
We linked the knowledge of Karmina: who we are, what we do, the brand criterion and our working model. The website is based on the same knowledge that we explain that any AI system must have.
Understand Karmina BrainEspecially with Codex.
From this base and following our model, the AI builds and modifies the web. What gives him direction is the team’s own knowledge, context and instructions.
Explore the web service with AILet's talk, check, adjust.
We review the changes and indicate the settings by voice, a way that is more practical for us than writing prompts. In many cases, we do this through Meta glasses.
Experiments that connect processes
From a conversation
to an entire
content system.
We have tested agents who interview project managers or work with their audiences to collect experiences, decisions and learnings.
This conversation becomes long and self-contained content. Then, an agent structures it into a reusable template, ready to adapt it to different channels and needs.
- Conversation
Interview or audio of the person responsible.
- Own content
A long piece that gathers knowledge of the project.
- Template
An agent orders the account to reuse it.
- Adaptations
Different formats and channels with human review.
The same knowledge can feed
- Case studies
- Blog articles
- Landing pages
- Social media
- Pòdcasts
- Commercial presentations
- Knowledge for other agents and sources
The source is the real experience of people. Each adaptation retains this origin and is reviewed before it is used or published.
See the success storiesThe group's business radar
Understand what
changes. Measure
what it adds.
We audit how the AI uses the businesses, teams and services we provide. Training, audits, 1:1 conversations and agents help us see what happens in the actual work.
TrainingAuditories1:1Agents
We define the metrics that we are interested in analyzing in each process. We focus on performance and proactivity, but also on the quality and human work that the system needs.
Know the audits of AIWhat are we interested in observing
- Performance
- Time to useful result, assumable volume and total cost, including human review.
- Proactivity
- Detected opportunities, relevant proposals and how many end up becoming actions.
- Quality
- Accuracy, consistency with brand criteria, errors and necessary corrections.
- Autonomy
- Human interventions that each process needs and points where validation needs to be maintained.
- Adoption
- Real use by the teams and incorporation of learning into the services provided.
They are criteria of analysis, not results or promises of improvement. Every experiment needs a starting point and a review of what has happened.
The AI within the service
We are interested in how it changes the work we already do.
On this website there are services created specifically around the AI. But approximately the 95% of the group business are services where the AI is a tool and a change in the way of working, not the service itself.
Marketing, design, content, communication, audiovisual, strategy... What interests us most is to explore, test and analyze how the AI transforms these services and what it brings to teams and customers.
The value of the Studio is also seen in everything that makes progress outside of the Studio.
From 2026 · People and Agents
AI also changes the scale of what we manage.
Since 2026, our work with AI involves coordinating people and agents in the same operation. The challenge is similar to managing a large team: distributing tasks, sharing context, reviewing and maintaining a common direction.
To the work of the team is added the activity of the agents. The useful capacity depends on what they solve well and the human time that must be dedicated to guide and review them.
We created Karmina AI Studio to structure our investment in AI: an accountable owner, a budget and a work plan. We experiment within our own businesses, with human review, so that what we learn strengthens our teams, services and other brands.
A structure with route
Today, it connects the group.
Tomorrow, it could have
even more of a life of its own.
Karmina AI Studio can evolve, have more and more activity of its own and, in the long run, even another name. Having responsibility, budget, plan and self-approach gives us structure to make this path.
Today it has a very concrete job: to serve customers and teams, act as the radar of business and turn experimentation into shared knowledge.
From our experiment to your challenge
What would you like to understand or prove in your business?
We can start with a process, an audit or the training of the team. Tell us the context and we’ll review it with you.
Let’s talk
We put your challenge in context.
Tell us what your business is doing, where you are with the AI and what you would like to explore. A team member will review the consultation.
hello@karmina.ai