Before prompt
Objective, public, proposal, channels, budget, rights, risks and outcome criteria. If this is not clear, the AI only speeds up the confusion.
KarminaAI StudioAgents · Services · Training
KARMINA · AI CAMPAIGN STUDIO
Your idea no longer has to fit the limits of a shoot.
We conceptualize and produce campaigns and videos with generative AI, designed from the beginning for paid media, international adaptation and results. Technology opens up possibilities; Karmina leads the campaign.
YOU ARE NOT A CLIPS GENERATOR
A complete campaign, with one idea connecting every piece.
Let’s start with the business problem, the public and the concept. Then we decide what part should be generated, what real production demands and how each version should work within the media plan.
When we eliminate locations, displacements, decorations or new shooting days, an ambitious idea can enter a more affordable budget. Not because the criteria cost less, but because the production changes.
FROM BRIEF TO INVESTMENT
AI enters production. Strategy stays in the driving seat.
Karmina connects concept, audiovisual production, media and data. We do not deliver an isolated piece: we prepare a system that can be activated, adapted and learned.
An idea with a route
Creative direction, script, visual universe, tone and piece architecture so that the campaign does not depend on a single clip.
The right pipeline
Image, video, voice, music, animation and specialized tools according to the quality, control and rights that the project needs.
Continuity and trade
Editing, rhythm, coherence of characters, color, sound, graphics and professional review until the piece stops looking like a test.
A campaign that travels
Formats, durations, languages, voices and cultural adaptations prepared for each country, channel and time of the funnel.
Performance and Learning
Paid media, hypothesis, creativity, metrics and iterations connected to the business. Producing more only makes sense if we also learn better.
FULL MANNERS TO ACTIVATE IT
Different ideas need different kinds of production.
These are working formats, not invented success stories. The final combination depends on the material available, rights, channel and campaign function.
A world that needs no decoration
Hero piece created with generative image and video, human direction, assembly, voice, music and postproduction.
Real shooting. Expanded possibilities.
We combine our own material or a limited production with environments, plans and generative adaptations.
The same idea doesn’t speak the same everywhere.
Voice, lip-sync, authorized people, language, gestures and visual codes reviewed by market.
Production continues after the hero play
Cutdowns, paid variants, social, onboarding, training and internal communication from a shared visual system.
BEFORE YOU CLOSE ABAST
You do not need to arrive with a defined solution.
We can review the challenge, starting point and priorities in a free video call. Putting order before writing the scope usually saves time and budget.
Video call · free · no obligationBook a free video call ↗A short conversation to understand your starting point and bring clarity.
THE MOST ASSUMIBLE BUDDHISTS
Less logistics. More room for the idea.
Generative production can eliminate a significant part of the physical cost and make viable a hero piece or an international expansion that was previously out of reach.
We don’t sell “cheap video.” We invert the budget in another way: direction, script, iteration, coherence, editing, rights and versions ready to perform.
and travel
from the shoot
and languages
make better decisions
CULTURAL ADAPTATION
Translating the words is the easy part.
An international campaign must also review people, accents, gestures, humor, symbols, rhythm, music, expectations and regulation. The AI facilitates previously impossible versions; local criteria prevent them from looking like a mechanical copy.
- Guide to adaptation by country or community
- Voice, lip-sync and voiceover rhythm
- Synthetic cast or authorized persons
- Local texts, claims and graphics
- Cultural review before activation
CREATIVITY × PERFORMANCE
The hero piece opens up the world. The variants show what works.
memorableConcept · Relationship · Identity
Paid media enters the briefing, not when the video is already finished. We define which message to test, which variants make sense and which decision activates each metric.
Without fictitious results nor decorative dashboards: the baseline and performance criteria are built with the real data of each campaign.
AI · PUBLISHED · TRANSPARENCYKARMINA × UTOPIQ
Just because it can be generated does not mean it should be published.
Utopiq provides the framework for ethics, governance and sustainability. Karmina turns it into campaign decisions: what we can represent, with what rights, how we explain it and who approves the piece before it reaches the public.
Traceability
We document sources, tools, versions and important decisions of the process.
Rights and consent
We do not replicate faces, voices, works or identities without a clear and authorized basis of use.
Transparency
We identify synthetic content when it is mandatory and also when it is necessary not to mislead.
Representation
We review biases, stereotypes, cultural impact and possible unplanned readings before publishing.
Karmina, the agency behind the Studio
Why Karmina?
Behind Karmina AI Studio there is an agency with track record, team, scale and applied experience in real organizations.
Karmina · AI Studio · Criterio · Dunder Mifflin · Utopiq · Smart Team
+€119mIn advertising investment for clientsAds Platforms
Partners
MetaGoogle Ads
TikTok
Pinterest
BarcelonaMadrid
Buenos AiresOur offices · Meet the team ↗
+50 KCommunity
B CorpCertified companyIF YOU ALREADY HAVE MATERIAL
Do you already have a brief? Send us.
It can be a finished document, a few notes or an email with context. We will read it before proposing a conversation or a first step.
A TEAM, NOT A TEAM
Creative direction, audiovisual production, content and performance, working from the same brief.
We choose models and tools according to the project. The continuity is put by the team: the same idea, the same brand and a person responsible for every important decision.
RECURRENT CREATIVITY
Creative Flow
To connect the campaign with the rest of the calendar, the pieces and the brand system.
Explore ↗AUDIOVISUAL PRODUCTIONDunder Mifflin
To combine audiovisual, motion, sound, shooting and post-production when the idea demands it.
Explore ↗ONGOING ACTIVATIONSocial Media OS
To bring the pieces to the canals, operate them, listen to the answer and learn from each cycle.
Explore ↗The team
Creative, audiovisual, social and performance professionals to lead the process
Eva Trigo
Creative Director
Florencia Caligaris
Senior Designer
Montse Martinez
Graphic Designer
Raquel García
Senior Graphic Designer
Lucia Gimenez
Graphic Designer
Paula Massimino
Graphic Designer
Paula Nieto
Design Trainee
Candela de Filippis
Graphic Designer
Marc Rodríguez
AI Video Production Specialist
Pedro García
AI Video Creator
Martina Busquets
AI Video & Social Content Creator
Víctor Franch
Junior AI Video Editor
Pep Casas
AI Performance & Ads Specialist
Jonan Basterra
AI Social Strategy Director
Arianna Serra
Generative Content CreatorQUESTIONS BEFORE PRODUCTION
Trust is part of quality too.
01Is it always cheaper than shooting?+
It often reduces locations, displacements, decorations, cast or new shooting days. But the cost depends on the idea, the duration, the visual continuity, the rights and the number of versions. We budget the whole system, not minutes of generation.
02Can you do only Reels or clips?+
But that’s not where it brings more value. For everyday pieces it may be better to work with creators and native production. Here we think of campaigns with concept, hero piece, adaptations and activation.
03Does the production have to be 100% with AI?+
No. It can be completely generative, hybrid or from existing material. We choose the model that best solves the idea and leaves enough control over quality, rights, schedule and budget.
04Can we adapt actors, voices or languages?+
Yes, always with consent, rights and review. The adaptation does not end in translation: we also review rhythm, gestures, cultural context, expectations of the public and possible risks of representation.
05How do we measure if it works?+
We define before producing what function each piece has. Depending on the objective we can observe attention, retention, click, conversion, cost, memory or other signals, without inventing a single universal indicator.
06Is it necessary to indicate that the video is made with AI?+
It depends on the type of content, degree of alteration, channel and context. We work with the guidance of the AI Act and the criteria of Utopiq, and we also apply transparency when the audience’s trust demands it beyond the legal minimum.
Let’s talk about the campaign
What idea would you want to produce if shooting wasn't the limit?
Explain the objective, the channels, the markets and any budget, term or rights conditions. We will answer you with a first reading of the most suitable production model.
hello@karmina.ai