

Arnau Sanz
Agentic Strategy & AI Transformation LeadEXPERTISE · Departments
This page allows you to browse through departments and see how use cases, processes and responsibilities change within each function.
The landing page explains that Karmina is a digital marketing agency with an experience that goes beyond the marketing department. Training, consulting and agents are adapted to the processes, knowledge and responsibilities of each area of the organization.
The page is articulated around fifteen departments grouped into four families:
The introduction must be short. The main content appears immediately in the form of a selector or grid. When you click on a department, you open a chart with four pieces: need, agent examples, training and consulting.
The figures included in this document are Provisional Editorial Markers located between 60 and 120, as requested. They are not validated data and should not be published.
Before turning them into public claims it is necessary to:
The public formula, once validated, can be: "More than X companies and organizations with which we have worked on challenges related to this department."
Brand KARMINA AI STUDIO
Navigation Departments · Training · Consulting · Agents · How we work
Label HOW DO YOU WORK TODAY?
We don't start with a generic tool. We understand what the team wants to achieve, what information they use, what decisions they make and what mistakes they cannot afford. From here we can form, order the process or design an agent with a specific mission.
Selector Microcopy Choose a department to see challenges, training, consulting and examples of agents.
THE CONTEXT IS FIRST
We can dedicate a free video call to understand the sector, limits, people and urgency before talking about technology.
Management does not need to dominate all tools. You need to understand what is changing, where there is a real opportunity, what risks are taken and how the outcome will be measured. We help CEOs, managers and management committees move from curiosity to a portfolio of prioritized decisions.
Examples of Agents
Specific training AI for CEOs, managers and managers: opportunities, investment criteria, priorities, responsibilities, risks, metrics and supervision.
Specific consultancy Mature diagnosis, opportunity map, use case portfolio, governance model, decision criteria and adoption roadmap.
Dada de experiencia — non-publishable marker 95+ empreses i organitzacions en projectes vinculats a direcció, estratègia o transformació.
The technology teams need to know what connects the agent, what data he consults, with what permissions he acts and how he can keep it. We work the architecture together with the technical team so that the AI does not become an opaque or difficult to govern layer.
Examples of Agents
Specific training Agent architecture, integrations, data quality, permissions, security, testing, observability and technical governance.
Specific consultancy Tool and data inventory, knowledge architecture, platform evaluation, integration definition, permission model and maintenance plan.
Dada de experiencia — non-publishable marker 75+ empreses i organitzacions en projectes de tecnologia, dades o transformació digital.
To innovate is not to generate more ideas, but to better select which problems deserve a test. We help teams investigate, document, compare and prototype without confusing a plausible answer with market evidence.
Examples of Agents
Specific training AI for research, discovery, conceptualization, prototyping, validation and product documentation.
Specific consultancy Radar system, hypothesis portfolio, prioritization criteria, pilot design and evaluation framework to decide what goes on and what stops.
Dada de experiencia — non-publishable marker 65+ empreses i organitzacions en projectes relacionats amb innovació, producte o nous serveis.
When the information is divided between meetings, emails, documents and tools, management becomes a constant work of reconstruction. We help teams maintain a shared vision of decisions, risks, dependencies and next steps.
Examples of Agents
Specific training AI for project management: planning, meetings, documentation, monitoring, risks, reporting and verification criteria.
Specific consultancy Redesign of project flows, structure of reporting, official sources, governance of meetings and pilot for a limited project or portfolio.
Dada de experiencia — non-publishable marker 100+ empreses i organitzacions en projectes amb coordinació multidisciplinària o gestió continuada.
TO TERROR THE PROJECT
If you have already completed, brief, internal document or a specific question, send us. We will do a first reading with industry criteria.
The AI can help prepare, sort and customize many Human Resources tasks. It does not have to become a shortcut to selecting, discarding, evaluating or classifying people without professional judgment, transparency and proper controls.
Examples of Agents
Specific training AI for Human Resources: onboarding, internal communication, learning, personal data, biases, transparency and limits in selection and evaluation.
Specific consultancy Map of people processes, responsible use criteria, knowledge architecture, internal and pilot policy on a non-decision-making process.
Dada de experiencia — non-publishable marker 80+ empreses i organitzacions en projectes de persones, cultura, talent o formació.
This is our home territory. We connect strategy, content, creativity, channels, data and production so the AI extends the team’s capability without turning the brand into a generic parts factory.
Examples of Agents
Specific training AI for marketing, content, social media, creativity, audiovisual, SEO, GEOAdvertising and Analytics.
Specific consultancy Content Strategy, Social Media OS, branding system, visibility in AI, production processes, editorial governance and tool adoption.
Dada de experiencia — non-publishable marker 115+ empreses i organitzacions en projectes de màrqueting, comunicació o marca.
The AI can facilitate research, meeting preparation, proposals and follow-up. Its role is to return time to the sales team and give it more context, not decide who to pressure or replace the relationship with the customer.
Examples of Agents
Specific training AI for sales: research, commercial preparation, proposals, CRM, monitoring, responsible customization and source verification.
Specific consultancy Business process map, qualification criteria, data governance, integration with CRM and pilot on a specific stage of the funnel.
Dada de experiencia — non-publishable marker 105+ empreses i organitzacions en projectes de captació, creixement o desenvolupament de negoci.
Not all consultations need the same time or the same person. We help order questions, retrieve current answers and detect when it is necessary to scale, always maintaining a humane outlet for sensitive, exceptional or risky situations.
Examples of Agents
Specific training AI for care and customer success: assisted responses, tone, derivation, claims, privacy, accessibility and human intervention.
Specific consultancy Taxonomy of queries, knowledge base, response criteria, scaling map, quality system and pilot in a delimited channel.
Dada de experiencia — non-publishable marker 90+ empreses i organitzacions en projectes de comunitat, atenció, fidelització o experiència de client.
THE CONTEXT IS FIRST
We can dedicate a free video call to understand the sector, limits, people and urgency before talking about technology.
Documents, data and recurring tasks occupy an important part of the management. AI can help classify, summarize, compare, and prepare reports, but calculations, exceptions, and financial decisions must retain clear accountability and controls.
Examples of Agents
Specific training AI for administration and finance: documents, reports, budgets, scenarios, verification, confidentiality and version control.
Specific consultancy Map of administrative flows, checkpoints, official sources, automations provided and pilot on a recurring task.
Dada de experiencia — non-publishable marker 85+ empreses i organitzacions en projectes de gestió, administració, pressupostos o reporting.
Governance cannot be left in a document that no one consults. We help order policies, uses, risks, sources and responsibilities so that teams know what they can do, with what data and under what supervision. Agents assist with consultation and documentation; they do not replace legal advice.
Examples of Agents
Specific training AI responsible for legal, compliance and DPO: AI Act, personal data, intellectual property, transparency, risk and human supervision.
Specific consultancy Inventory of uses, initial risk classification, internal policy, liability model, Human Gates, incident log and periodic review.
Dada de experiencia — non-publishable marker 60+ empreses i organitzacions en projectes relacionats amb governança, dades, polítiques o ús responsable.
Sustainability teams work with scattered data, different frameworks and an increasing demand for traceability. With the specialized knowledge of Utopiq, we help sort out evidence, prepare verifiable accounts, and prevent the speed of the AI from multiplying errors or greenwashing.
Examples of Agents
Specific training AI for sustainability and impact: data, evidence, responsible communication, biases, greenwashing and supervision.
Specific consultancy Data and evidence architecture, claims criteria, reporting processes, responsibilities map and design of a provided use case.
Dada de experiencia — non-publishable marker 70+ empreses i organitzacions en projectes de sostenibilitat, responsabilitat, impacte o comunicació ESG.
In operations, a useful response must be current, accessible, and connected to the actual procedure. We help order instructions, incidents, transfers and follow-ups so that teams reduce friction without losing control over critical processes.
Examples of Agents
Specific training AI for operations and production: process mapping, documentation, incidents, internal knowledge, exceptions and measurement.
Specific consultancy Process diagnosis, sources and permissions, flow redesign, definition of indicators and pilot controlled on a specific operation.
Dada de experiencia — non-publishable marker 95+ empreses i organitzacions en projectes d'operacions, processos, producció o coordinació interna.
TO TERROR THE PROJECT
If you have already completed, brief, internal document or a specific question, send us. We will do a first reading with industry criteria.
Logistics combines deadlines, inventory, suppliers, documents and exceptions. Agents can consolidate signals, prepare alerts and facilitate tracking, but decisions affecting orders, commitments or risks must retain identified responsibility.
Examples of Agents
Specific training AI for logistics: tracking, inventory, documentation, assisted prediction, incidences, data and scaling.
Specific consultancy Map of the information chain, friction points, data quality, alert model and pilot without autonomous execution of critical decisions.
Dada de experiencia — non-publishable marker 70+ empreses i organitzacions en projectes vinculats a logística, distribució, mobilitat o coordinació de recursos.
Purchases need to gather specifications, proposals, conditions, risks and evidence. The AI can prepare comparisons and detect incomplete information, but should not award, score or rule out suppliers without rules, review and human responsibility.
Examples of Agents
Specific training AI for purchases: documentary comparison, research, confidentiality, biases, traceability, negotiation and automation limits.
Specific consultancy Definition of criteria, documentary map, flow of approvals, treatment of exceptions and pilot assisted on a purchase category.
Dada de experiencia — non-publishable marker 65+ empreses i organitzacions en projectes relacionats amb compres, proveïdors, contractació o gestió de recursos.
Quality depends on correct versions, full evidence and ability to learn from incidents. We help to recover criteria, document non-conformities and identify patterns so that those responsible can value them and act.
Examples of Agents
Specific training AI for quality: documentation, version control, assisted analysis, audits, testing, traceability and supervision.
Specific consultancy Documentary architecture, official sources, quality criteria, flow of non-conformities and pilot with a controlled set of procedures.
Dada de experiencia — non-publishable marker 75+ empreses i organitzacions en projectes de qualitat, processos, documentació o millora contínua.
Label DO NOT START BUILDING
In-company programs adapted to the level, tools, processes and responsibilities of the department. They can be an executive session, a practical workshop, an itinerary or a program that combines several teams.
Possible result Shared criteria, prioritized use cases, practice with real processes and a basis for adopting AI with more autonomy.
We analyze processes, knowledge, tools, risks, permits and opportunities. We help decide what needs to be ordered, simplified, trained, automated or discarded.
Possible result Diagnosis, priority map, roadmap, knowledge architecture, policy or design of a pilot.
We design a specific mission, authorized sources, permissions, exits, Human Gates and tests. We start with a narrow process and scale it only when it has shown value.
Possible result A functional, documented, and overseen agent that the team can understand, use, and govern.
Featured message
If an agent is not the right answer, we will also tell you.
THE CONTEXT IS FIRST
We can dedicate a free video call to understand the sector, limits, people and urgency before talking about technology.
Label A COMMON BASE
Each area has different processes, but they all need a shared base for the AI to be useful and governable.
When the project requires specific knowledge in AI, ethics, governance or sustainability, Karmina works together with Utopiq.
Label FROM THE DEPARTMENT TO THE SYSTEM
We understand the objective, the current process, people, tools, information and frictions.
We choose a use case according to value, risk, effort, dependencies and maintenance capacity.
We define sources, permissions, criteria, managers, exceptions and indicators before connecting or automating.
We prepare the team and turn the need into a program, a new process or an understandable agent mission.
We work with real cases, expected results, errors, exceptions and mandatory points of human review.
We value utility, quality, time, incidences and adoption before improving, scaling or stopping.
Label CAPACITY DOES NOT ELIMINATE LIABILITY
Label WE TALK ABOUT YOUR DEPARTMENT
You may need training to share criteria. Information and responsibilities may be required. You may already have a clear enough process to test a first agent.
Tell us which team you want to join, what takes time and what decision you can’t afford to miss. We will offer you the most useful and proportionate starting point.
Final Microcopy Training · Consulting · Agents · Accompanying
The team


Arnau Sanz
Agentic Strategy & AI Transformation Lead

Ignasi Llorente
AI Partnerships & Business Director

Martina Díaz
AI Finance & Business Intelligence Director

Daniel Mallén
AI Operations & Workflow Lead

Eva Trigo
Generative Creative Director

Ariadna Miranda
AI Administration & Knowledge Operations Lead

Claudia Gonzalez
AI Client Success Manager

Jonan Basterra
AI Social Strategy Director

Laura Sabio
Agentic Social Media Lead

Agustina Córdoba
Content AI Specialist

Alba Gómez
Social Listening Specialist

Paola Cudeiro
AI Client Success Specialist

Roger López
AI Project & Workflow Specialist

Mar Berzal
AI Content Strategy Lead

Andrea Gallego
Community Intelligence Specialist

Candela de la Fuente
Content AI Specialist

Blanca Gómez
AI Community Operations Specialist

Cintia Armajach
Content AI SpecialistLet’s talk
Tell us about your situation, even if the challenge is not fully defined. A member of our team will respond to understand the process and discuss a first step.
hello@karmina.ai