

Arnau Sanz
Agentic Strategy & AI Transformation LeadKarmina AI Studio · Barcelona / Madrid
We are the part of Karmina that turns knowledge, judgement and processes into AI agents, services and training that help real teams.
Your company provides the knowledge. AI organises, connects and applies it.
Karmina Ecosystem
Karmina AI Studio is at the heart of an ecosystem that connects marketing, design, transformation, advertising, audiovisual and specialization B2B. Each brand brings its own look; everyone can work with the same context and the same goal.
This allows you to start with an agent, a strategy, an identity or a campaign and then activate only the capabilities that provide value, without repeating briefs or losing coherence.
What is Karmina AI Studio?
Since 2023, a team spanning consulting, strategy, creativity, data and technology has been researching and implementing AI solutions within Karmina, the group and its brands.
We do not develop technology to impress. We select systems that already work, connect them to each organisation’s own knowledge and turn them into a faster, more consistent and responsible way of working.
Three ways to take action
Specialist agents that connect knowledge, tools and teams to speed up specific tasks while keeping human oversight.
Practical consulting to guide AI adoption, visibility in generative environments and process transformation.
Practical, adaptable training that helps people align their judgement, understand the risks and bring AI into everyday work.
25 agents with dedicated pages
From producing content and attracting the right audience to listening to conversations, organising documents, reviewing processes, preparing proposals and building dashboards.
Support agent for organic capture of qualified followers in Instagram
View agent ↗02 · Content & ChannelsSocial Content Planning, Adaptation and Assisted Publishing Agent
View agent ↗03 · Content & ChannelsEditorial production agent, SEO and assisted article loading
View agent ↗04 · Performance & IntelligenceControl agent, alert and assisted reading of paid media campaigns
View agent ↗05 · Performance & IntelligenceTechnical and editorial follow-up agent of the road map SEO
View agent ↗06 · Performance & IntelligenceListening agent, classification and activation of social signals
View agent ↗07 · Performance & IntelligenceVerifiable reporting Data Consolidation and Generation Agent
View agent ↗08 · Performance & IntelligenceMarket research agent oriented to business questions
View agent ↗09 · Performance & IntelligenceRecurring comparison agent of competitors, channels and experiences
View agent ↗10 · Digital & Creative Productionlanding pages assisted construction agent oriented to a specific conversion
View agent ↗11 · Digital & Creative ProductionArchitectural agent and assisted production of modular websites
View agent ↗12 · Digital & Creative ProductionPreparation, assembly and video-assisted adaptation agent
View agent ↗13 · Digital & Creative ProductionImage editing and adaptation agent under visual direction
View agent ↗14 · Operations & QualityStrategic, editorial and quality review agent for social networks
View agent ↗15 · Operations & QualityWorking Memory Agent for Authorized Meetings
View agent ↗16 · Operations & QualityInventory, classification and document governance agent
View agent ↗17 · Conversations & SupportTriage agent and derivation of private messages
View agent ↗18 · Conversations & SupportFlows, responses and derivations agent within WhatsApp
View agent ↗19 · Conversations & SupportMulti-channel care agent with delimited resolution and human scale
View agent ↗20 · Growth & Client OperationsResearch agent and preliminary qualification of opportunities
View agent ↗21 · Growth & Client OperationsCommercial proposal preparation agent based on validated briefings
View agent ↗22 · Growth & Client OperationsShared Reading Agent status, risks and project dependencies
View agent ↗23 · Knowledge & GovernanceInternal Consultation Agent on Authorized Corporate Knowledge
View agent ↗24 · Knowledge & GovernanceBrand consistency control agent before publishing
View agent ↗Where do we start?
We choose a recurring, observable point of friction with a clear enough scope to test it with controlled risk.
We organise sources, strategy, language, permissions, risks, examples and responsibilities.
We connect existing tools, test real cases and train the people who will use the system.
The same foundation can support content, social media, reports and landing pages without multiplying the workload.
When you are unsure
You do not need to have a solution in mind. In a free video call, we can understand your concerns, separate urgent priorities from distractions and identify a practical first step. It takes little time and can save a lot of uncertainty.
Taker · Shaper · Maker
The starting point depends on the process. Our methodology helps you choose the capabilities you need without adding more technology than your organisation can use and govern.
Use existing tools well, with clear use cases, shared guidelines, training and boundaries.
Explore this level ↗02 · AdaptConnect AI to knowledge, processes, internal tools and human oversight.
Explore this level ↗03 · Build capabilityDevelop your own agents and integrations when the value, volume and need for control justify it.
Explore this level ↗

















Since 2015
Karmina AI Studio’s knowledge comes from working with organisations of different sizes, in different sectors and facing different challenges. This diversity helps us understand before we implement.
Explore by sector ↗Explore by department →Services
Practical consulting to guide language model adoption, visibility in generative answers and data interpretation.
Where and how AI can create value, and the safeguards it needs.
View service ↗02 · Business and investmentBudget, workflows, returns and a roadmap for informed decisions.
View service ↗03 · Generative visibilityHow an organisation is understood, cited and represented.
View service ↗04 · Data and decisionsData connected to definitions and decisions.
View service ↗05 · Service and operationsPeople, knowledge and applied AI with clear boundaries.
View service ↗06 · Leadership and transformationStrategy, governance, people and delivery in a practical roadmap.
View service ↗07 · Ongoing creativityA professional team, a playbook, integrated AI and monthly production.
View service ↗08 · Listening and reputationBrand, competitor and trend insights you can act on.
View service ↗09 · Social media systemStrategy, teams, content, operations, metrics and agents, all connected.
View service ↗10 · Brand and knowledgeIdentity, voice and guidelines that people, partners and AI can apply.
View service ↗11 · Conversational performanceCampaigns, landing pages, measurement and learning informed by intent.
View service ↗12 · AI Campaign StudioConcept, generative or hybrid production, and versions linked to performance.
View service ↗Scroll horizontally to explore the services
Partners, agreements and tools
We do not build a new platform if an existing tool solves the problem better. We connect the Knowledge Foundation to the client’s environment and distinguish the technologies we use from our verified partnerships.
Explore the Toolkit ↗Success stories · From 2015
Public administration · LLM Strategy
Public infrastructure · Social Media OS + Agents

Nonprofits · Training + adoption AI

Consumo · Social Publisher

Editorial · Knowledge Guide

Public administration · Meeting Notes

Food and drinks · Benchmark Scout

Restoration · WhatsApp Desk

Beauty · Landing Builder

Food · Dashboard Builder

Retail and Fashion · Market Scout
Move horizontally to see more cases
A specific question is a good start too
Tell us about your question, the process you want to review or the idea you cannot quite put into words yet. A member of our team will read it.
LEARNING / 03Learning
Online, in-person or hybrid training, adapted to different roles and levels so everyone understands the tools, knowledge, risks and their own responsibilities within the system.
The team


Arnau Sanz
Agentic Strategy & AI Transformation Lead

Ignasi Llorente
AI Partnerships & Business Director

Martina Díaz
AI Finance & Business Intelligence Director

Daniel Mallén
AI Operations & Workflow Lead

Eva Trigo
Generative Creative Director

Ariadna Miranda
AI Administration & Knowledge Operations Lead

Claudia Gonzalez
AI Client Success Manager

Jonan Basterra
AI Social Strategy Director

Laura Sabio
Agentic Social Media Lead

Agustina Córdoba
Content AI Specialist

Alba Gómez
Social Listening Specialist

Paola Cudeiro
AI Client Success Specialist

Roger López
AI Project & Workflow Specialist

Mar Berzal
AI Content Strategy Lead

Andrea Gallego
Community Intelligence Specialist

Candela de la Fuente
Content AI Specialist

Blanca Gómez
AI Community Operations Specialist

Cintia Armajach
Content AI SpecialistKarmina, the agency behind the Studio
Behind Karmina AI Studio there is an agency with track record, team, scale and applied experience in real organizations.
Karmina · AI Studio · Criterio · Dunder Mifflin · Utopiq · Smart Team
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Barcelona
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Let’s talk
Tell us about your situation, even if the challenge is not fully defined. A member of our team will respond to understand the process and discuss a first step.
hello@karmina.aiFAQS · AGENTS AND AUTOMATION
To implement AI is to incorporate it into real processes with objectives, responsible people, authorized knowledge, appropriate tools and control criteria. It includes diagnosis, prioritization, training, pilot design, testing, adoption and maintenance; it does not come down to activating a corporate chat.
It makes sense when there are repeated processes, information available, a shared need, and someone who can validate what a good outcome is. Also when the organization wants to reduce dispersal and turn individual tests into a common capability.
It is necessary to inventory use cases, volume, impact, data, risks, existing tools and people involved. Then choose a driver small enough to learn, but relevant enough for the team to assess whether it brings a real improvement.
The AI can search, summarize, compare, classify, draft, propose and, in bounded circuits, activate tools. Its function must be risk-adjusted: attending is different from executing an action that affects customers, money or rights.
With a baseline and indicators such as cycle time, corrections, quality, volume solved, satisfaction, incidences and adoption. Saving is only real if the time released becomes a job of greater value or better service.