KarminaAI StudioAgents · Services · Training

Karmina AI Studio · Barcelona / Madrid

AI does not need to know
more than your company.
It needs to know how to work with what your company knows.

We are the part of Karmina that turns knowledge, judgement and processes into AI agents, services and training that help real teams.

Company knowledgeLive system
KarminaBrain
Strategy
Voice
Goals
Risks
Metrics
Processes

Your company provides the knowledge. AI organises, connects and applies it.

Karmina Ecosystem

An ecosystem. Different specialties. A shared intelligence.

Karmina AI Studio is at the heart of an ecosystem that connects marketing, design, transformation, advertising, audiovisual and specialization B2B. Each brand brings its own look; everyone can work with the same context and the same goal.

This allows you to start with an agent, a strategy, an identity or a campaign and then activate only the capabilities that provide value, without repeating briefs or losing coherence.

Karmina AI Studio
  • Karmina AI Studio
  • Karmina
  • Smart Team
  • Criterio
  • Dunder Mifflin
  • Utopiq

Applied intelligence, built on an agency that already understands business.

Since 2023, a team spanning consulting, strategy, creativity, data and technology has been researching and implementing AI solutions within Karmina, the group and its brands.

We do not develop technology to impress. We select systems that already work, connect them to each organisation’s own knowledge and turn them into a faster, more consistent and responsible way of working.

Agents to deliver. Services to guide. Learning to prepare.

25 agents with dedicated pages

A specific task. A specialist agent.

From producing content and attracting the right audience to listening to conversations, organising documents, reviewing processes, preparing proposals and building dashboards.

01 · Performance & Intelligence

Karmina Growth

Support agent for organic capture of qualified followers in Instagram

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02 · Content & Channels

Social Publisher

Social Content Planning, Adaptation and Assisted Publishing Agent

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03 · Content & Channels

Blog Publisher

Editorial production agent, SEO and assisted article loading

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04 · Performance & Intelligence

Ads Monitor

Control agent, alert and assisted reading of paid media campaigns

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05 · Performance & Intelligence

SEO Monitor

Technical and editorial follow-up agent of the road map SEO

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06 · Performance & Intelligence

Social Listener

Listening agent, classification and activation of social signals

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07 · Performance & Intelligence

Dashboard Builder

Verifiable reporting Data Consolidation and Generation Agent

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08 · Performance & Intelligence

Market Scout

Market research agent oriented to business questions

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09 · Performance & Intelligence

Benchmark Scout

Recurring comparison agent of competitors, channels and experiences

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10 · Digital & Creative Production

Landing Builder

landing pages assisted construction agent oriented to a specific conversion

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11 · Digital & Creative Production

Site Builder

Architectural agent and assisted production of modular websites

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12 · Digital & Creative Production

Video Editor

Preparation, assembly and video-assisted adaptation agent

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13 · Digital & Creative Production

Image Editor

Image editing and adaptation agent under visual direction

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14 · Operations & Quality

Karmina Review Agent

Strategic, editorial and quality review agent for social networks

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15 · Operations & Quality

Meeting Notes

Working Memory Agent for Authorized Meetings

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16 · Operations & Quality

Cloud Index

Inventory, classification and document governance agent

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17 · Conversations & Support

Inbox Flow

Triage agent and derivation of private messages

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18 · Conversations & Support

WhatsApp Desk

Flows, responses and derivations agent within WhatsApp

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19 · Conversations & Support

Support Desk

Multi-channel care agent with delimited resolution and human scale

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20 · Growth & Client Operations

Lead Scout

Research agent and preliminary qualification of opportunities

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21 · Growth & Client Operations

Proposal Builder

Commercial proposal preparation agent based on validated briefings

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22 · Growth & Client Operations

Project Pulse

Shared Reading Agent status, risks and project dependencies

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23 · Knowledge & Governance

Knowledge Guide

Internal Consultation Agent on Authorized Corporate Knowledge

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24 · Knowledge & Governance

Brand Guard

Brand consistency control agent before publishing

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Where do we start?

A first agent to learn from. A 360° view to build on the foundations.

  1. 01

    Identify

    We choose a recurring, observable point of friction with a clear enough scope to test it with controlled risk.

  2. 02

    Build

    We organise sources, strategy, language, permissions, risks, examples and responsibilities.

  3. 03

    Implement

    We connect existing tools, test real cases and train the people who will use the system.

  4. 04

    Reuse

    The same foundation can support content, social media, reports and landing pages without multiplying the workload.

When you are unsure

It is normal not to know where to start.

You do not need to have a solution in mind. In a free video call, we can understand your concerns, separate urgent priorities from distractions and identify a practical first step. It takes little time and can save a lot of uncertainty.

Video call · free · no obligationBook a free video call A short conversation to understand your starting point and bring clarity.

Taker · Shaper · Maker

A methodology adapted to each business’s pace and capabilities.

The starting point depends on the process. Our methodology helps you choose the capabilities you need without adding more technology than your organisation can use and govern.

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Since 2015

Experience across diverse sectors, teams and business contexts.

Karmina AI Studio’s knowledge comes from working with organisations of different sizes, in different sectors and facing different challenges. This diversity helps us understand before we implement.

Explore by sector ↗Explore by department →

Services

Karmina AI Studio services

Practical consulting to guide language model adoption, visibility in generative answers and data interpretation.

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Partners, agreements and tools

We build on systems that already work.

We do not build a new platform if an existing tool solves the problem better. We connect the Knowledge Foundation to the client’s environment and distinguish the technologies we use from our verified partnerships.

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Success stories · From 2015

Experience with more than 1.200 companies.

View all ↗ cases

Move horizontally to see more cases

A specific question is a good start too

Prefer to write? Let’s start here.

Tell us about your question, the process you want to review or the idea you cannot quite put into words yet. A member of our team will read it.

The Karmina team working in a hybrid sessionLEARNING / 03

Learning

Implementation matters. So does knowing how to explain it.

Online, in-person or hybrid training, adapted to different roles and levels so everyone understands the tools, knowledge, risks and their own responsibilities within the system.

Explore Learning ↗Calculate your FUNDAE training credit →

Karmina, the agency behind the Studio

Why Karmina?

Behind Karmina AI Studio there is an agency with track record, team, scale and applied experience in real organizations.

Karmina · AI Studio · Criterio · Dunder Mifflin · Utopiq · Smart Team

2015The year we started
+50Professionals
+11 KStudents
+1.200Clients
+€119mIn advertising investment for clients

Ads Platforms

Partners
MetaGoogle AdsTikTokPinterest
Barcelona
Madrid
Buenos Aires
Our offices · Meet the team ↗
+50 KCommunity
B CorpCertified company

Articles

Insights to help you understand before you decide.

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Terrassa Town Hall fa.ade with a subtle editorial intervention in carmine and mineral blue.
Corporate

How to build an AI master plan for a city: an editorial conversation with Ignasi Llorente about Terrassa

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An expert oversees an automated system represented as an editorial control table.
Trends

AI does not remove the need for experts: why AI-native services require human responsibility

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Real Karmina team in a choral photograph treated as a contemporary editorial cover.
Corporate

Why we created Karmina AI Studio: agents, services and training to make AI a real capability

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A human editorial director coordinates six specialized stations connected by a shared system.
Trends

A person does not need to do everything: how to design a multi-agent editorial system

Read ↗

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Let’s talk

Have a process you want to speed up? Let’s talk.

Tell us about your situation, even if the challenge is not fully defined. A member of our team will respond to understand the process and discuss a first step.

hello@karmina.ai

FAQS · AGENTS AND AUTOMATION

Start with the question your company needs to answer.

A selection from the Karmina AI Studio library to decide where to start.
01

What does it really mean to implement AI in a company?

To implement AI is to incorporate it into real processes with objectives, responsible people, authorized knowledge, appropriate tools and control criteria. It includes diagnosis, prioritization, training, pilot design, testing, adoption and maintenance; it does not come down to activating a corporate chat.

02

How do you know if a company is ready to start?

It makes sense when there are repeated processes, information available, a shared need, and someone who can validate what a good outcome is. Also when the organization wants to reduce dispersal and turn individual tests into a common capability.

03

How to choose the first use case of AI?

It is necessary to inventory use cases, volume, impact, data, risks, existing tools and people involved. Then choose a driver small enough to learn, but relevant enough for the team to assess whether it brings a real improvement.

04

Do you need to start with an assistant, an automation or an agent?

The AI can search, summarize, compare, classify, draft, propose and, in bounded circuits, activate tools. Its function must be risk-adjusted: attending is different from executing an action that affects customers, money or rights.

05

How is it calculated if the implant brings return?

With a baseline and indicators such as cycle time, corrections, quality, volume solved, satisfaction, incidences and adoption. Saving is only real if the time released becomes a job of greater value or better service.