Skip to content
KarminaAI StudioAgents · Services · Training

Karmina AI Studio · Barcelona / Madrid

AI does not need to know
more than your company.
It needs to know how to work with what your company knows.

We are the part of Karmina that turns knowledge, judgement and processes into AI agents, services and training that help real teams.

Company knowledgeLive system
KarminaBrain
Strategy
Voice
Goals
Risks
Metrics
Processes

Your company provides the knowledge. AI organises, connects and applies it.

Karmina Ecosystem

An ecosystem. Different specialties. A shared intelligence.

Karmina AI Studio is at the heart of an ecosystem that connects marketing, design, transformation, advertising, audiovisual and specialization B2B. Each brand brings its own look; everyone can work with the same context and the same goal.

This allows you to start with an agent, a strategy, an identity or a campaign and then activate only the capabilities that provide value, without repeating briefs or losing coherence.

Karmina AI Studio
  • Karmina AI Studio
  • Karmina
  • Smart Team
  • Criterio
  • Dunder Mifflin
  • Utopiq

Applied intelligence, built on an agency that already understands business.

Since 2023, a team spanning consulting, strategy, creativity, data and technology has been researching and implementing AI solutions within Karmina, the group and its brands.

We do not develop technology to impress. We select systems that already work, connect them to each organisation’s own knowledge and turn them into a faster, more consistent and responsible way of working.

Agents to deliver. Services to guide. Learning to prepare.

25 agents with dedicated pages

A specific task. A specialist agent.

From producing content and attracting the right audience to listening to conversations, organising documents, reviewing processes, preparing proposals and building dashboards.

Portfolio · AI video

AI supports us. Our team shapes every idea.

A selection of generative and hybrid pieces created with human direction, judgement and production.

Scroll horizontally to see more pieces

When you are unsure

It is normal not to know where to start.

You do not need to have a solution in mind. In a free video call, we can understand your concerns, separate urgent priorities from distractions and identify a practical first step. It takes little time and can save a lot of uncertainty.

Video call · free · no obligationBook a free video call A short conversation to understand your starting point and bring clarity.

Services

Karmina AI Studio services

Practical consulting to guide language model adoption, visibility in generative answers and data interpretation.

Scroll horizontally to explore the services

Taker · Shaper · Maker

A methodology adapted to each business’s pace and capabilities.

The starting point depends on the process. Our methodology helps you choose the capabilities you need without adding more technology than your organisation can use and govern.

Karmina Customer Logo 1Karmina Customer Logo 2Karmina Customer Logo 3Karmina Customer Logo 4Karmina Customer Logo 5Karmina Customer Logo 6Karmina Customer Logo 7Karmina Customer Logo 8Karmina Customer Logo 9Karmina Customer Logo 10Karmina Customer Logo 11Karmina Customer Logo 12Karmina Customer Logo 13Karmina Customer Logo 14Karmina Customer Logo 15Karmina Customer Logo 16Karmina Customer Logo 17Karmina Customer Logo 18

Since 2015

Experience across diverse sectors, teams and business contexts.

Karmina AI Studio’s knowledge comes from working with organisations of different sizes, in different sectors and facing different challenges. This diversity helps us understand before we implement.

Explore by sector ↗Explore by department →

Partners, agreements and tools

We build on systems that already work.

We do not build a new platform if an existing tool solves the problem better. We connect the Knowledge Foundation to the client’s environment and distinguish the technologies we use from our verified partnerships.

Explore the Toolkit ↗

Success stories · From 2015

Experience with more than 1.200 companies.

View all ↗ cases

Move horizontally to see more cases

The Karmina team working in a hybrid sessionLEARNING / 03

Learning

Implementation matters. So does knowing how to explain it.

Online, in-person or hybrid training, adapted to different roles and levels so everyone understands the tools, knowledge, risks and their own responsibilities within the system.

Explore Learning ↗Calculate your FUNDAE training credit →

Karmina, the agency behind the Studio

Why Karmina?

Behind Karmina AI Studio there is an agency with track record, team, scale and applied experience in real organizations.

Karmina · AI Studio · Criterio · Dunder Mifflin · Utopiq · Smart Team

2015The year we started
+50Professionals
+11 KStudents
+1.200Clients
+€119mIn advertising investment for clients

Ads Platforms

Partners
MetaGoogle AdsTikTokPinterest
Barcelona
Madrid
Buenos Aires
Our offices · Meet the team ↗
+50 KCommunity
B CorpCertified company

Articles

Insights to help you understand before you decide.

View all articles ↗
An orderly map of Barcelona connects filters, locations and professional profiles in an institutional directory.
Project

Barcelona Psychology Directory: building useful infrastructure for finding professionals with confidence

Read ↗
Nutrition professionals and centres appear as distinct entities connected across a map of Barcelona.
Project

Barcelona Nutritionists: how we turned public data into a useful directory

Read ↗
A human voice wave connects to an orderly architecture of corporate knowledge.
Experiment

Reception.ai on karmina.ai: when knowledge turns an opportunity into a useful tool

Read ↗
The Karmina website exposes three constrained WebMCP actions to an agent, with human validation and confirmation.
Experiment

We prepared karmina.ai so agents can understand it too: what we learnt from implementing WebMCP

Read ↗

Scroll horizontally to read more articles

Let’s talk

Have a process you want to speed up? Let’s talk.

Tell us about your situation, even if the challenge is not fully defined. A member of our team will respond to understand the process and discuss a first step.

hello@karmina.ai

FAQS · AGENTS AND AUTOMATION

Start with the question your company needs to answer.

A selection from the Karmina AI Studio library to decide where to start.
01

What does it really mean to implement AI in a company?

To implement AI is to incorporate it into real processes with objectives, responsible people, authorized knowledge, appropriate tools and control criteria. It includes diagnosis, prioritization, training, pilot design, testing, adoption and maintenance; it does not come down to activating a corporate chat.

02

How do you know if a company is ready to start?

It makes sense when there are repeated processes, information available, a shared need, and someone who can validate what a good outcome is. Also when the organization wants to reduce dispersal and turn individual tests into a common capability.

03

How to choose the first use case of AI?

It is necessary to inventory use cases, volume, impact, data, risks, existing tools and people involved. Then choose a driver small enough to learn, but relevant enough for the team to assess whether it brings a real improvement.

04

Do you need to start with an assistant, an automation or an agent?

The AI can search, summarize, compare, classify, draft, propose and, in bounded circuits, activate tools. Its function must be risk-adjusted: attending is different from executing an action that affects customers, money or rights.

05

How is it calculated if the implant brings return?

With a baseline and indicators such as cycle time, corrections, quality, volume solved, satisfaction, incidences and adoption. Saving is only real if the time released becomes a job of greater value or better service.