Social Listener

What do we need before we launch it?

Essential

• The radar has to respond.
• Sources, channels and queries allowed.
• Signal Taxonomy.
• Criteria of relevance, verification and risk.
• Response and escalation protocols.
• Responsible people by category.
• Data policy, conservation, attribution and rights.

Highly recommended

• Social Media OS and publishing territories.
• Crisis history, questions and opportunities.
• List of primary or authorized sources.
• Specific criteria for community content and minors.
• Calendar of campaigns and sensitive moments.

How we implant it

1. We define questions and decisions, not just keywords.
2. We audit access, coverage and limits of each source.
3. We build taxonomy, verification and chain scaling.
4. Let's make a pilot in observation mode.
5. We review false positives, biases and absent sources.
6. We connect signals with real circuits of content, attention or reputation.
7. We build the equipment and update the radar according to use.

Human supervision and boundaries

The agent can

• Collect allowed information.
• Classify and group signals.
• Apply levels of verification.
• Prepare alerts and radars.
• Derive a finding in the agreed circuit.

Agent can't

• Access data or spaces without authorization.
• Infer gender, health, ideology, or other sensitive attributes.
• Give real identity to a pseudonymous person.
• Contact or reuse content because there is a mention.
• Present a rumor or a limited sample as a general fact.

Stop and scale when

There is a possible reputational risk, sensitive data appears, minors participate, the source cannot be verified, it is considered to reuse UGC or the situation may require a public response.

Sources and possible connections

Own channels, social listening tools, allowed public searches, sectoral sources, media and internal repositories. You can connect with Social Publisher, Inbox Flow, Support Desk, Market Scout and Karmina Review Agent.

How do we measure if it adds value?

• Time between appearance and detection of a relevant signal.
• Percentage of useful alerts.
• Reduction of duplicates and noise.
• Opportunities applied, tested, prepared or observed.
• Correctly scaled incidents.
• Recurring questions turned into content or service improvements.
• Regarding rights, purpose and conservation periods.

For whom does it make sense?

It can fit if

• The team receives many signals but manages them in a dispersed manner.
• You want to build a recurrent editorial or reputational radar.
• Social, attention and product need to share learning.
• It is important to differentiate trend, rumor and opportunity.
• It works with community or UGC and needs a circuit of rights.

It’s not the first step yet.

• It has not been decided what the organization wants to hear.
• There are no accountability or escalation protocols.
• It is intended to obtain full coverage that sources do not allow.
• The main problem is answering an input tray, not listening to the environment.

Knowledge Foundation and adoption

The database includes brand, products, public, risks, territories, queries, sources, taxonomy, protocols and reference cases. Knowledge is not used to label people, but to interpret signals in the context of the organization.

The onboarding works especially on verification, biases, content rights and criteria for not reacting to everything the agent detects.

Frequently Asked Questions

Can you listen to any network?

No. Coverage depends on the conditions, access and available data of each platform. The landing page and the project must explain this frontier.

Do you do sentiment analysis?

It may classify tones or intentions with proven criteria, but it is not presented as an infallible reading of human emotion. Cases with impact are reviewed.

Can you detect a crisis?

It can detect defined signals and accelerations, but the qualification and response of a crisis correspond to the protocol and the people responsible.

Can you reuse community posts?

Only after checking authorship, rights, consent, purpose and conditions of use. A label or mention is not an unlimited license.

Is it the same as Inbox Flow?

No. Social Listener observes and interprets the environment; Inbox Flow manages direct inputs and drifts them.

How much does it cost and how long does it take?

It depends on the sources, coverage, frequency and circuits. The pilot begins with concrete questions and really accessible sources.

Closure and conversion

What important sign would you like to stop discovering late?

Explain to us what you need to observe, what sources you use, and what should happen when an opportunity or risk arises. We will build a narrow, verifiable and connected radar with the equipment.

Direct contact hello@karmina.ai