KarminaAI StudioAgents · Services · Training
Karmina ·DunderMifflin
Advertising · Audiovisual production
The idea moves.
The brand moves forward.
Dunder Mifflin is the advertising and audiovisual production layer of the Karmina ecosystem: it connects strategy, identity and channels with the pieces that the audience finally sees.
Find out why it is here ↓Why is it here
Why a production company within the Karmina ecosystem?
Because a brand idea does not end in a position, a campaign or a content plan. It has to come to a screen, have rhythm, emotion and a way that people want to look at.
Dunder Mifflin unites advertising creativity and audiovisual production. It does not receive a finished idea to be limited to executing it: it enters when the concept, the story and the formats are defined, and turns them into pieces prepared to circulate.
You can work autonomously or within a Karmina project. The difference of doing so within the ecosystem is clear: fewer transfers, more shared context and a real continuity between what the brand means, what it produces and what it activates.
An audio-visual piece does not start when we turn on the camera. It begins when we decide what the person who will see it should feel, understand, or remember. Then every plan, every cut and every format must work to maintain that intention.
Audiovisual Portfolio
We show what we produce.
We put it on screen.
Spots, branded content, product, social content and brand stories. Each piece has its player inside the landing page and only loads the video when you press play.The value of the ecosystem
The production company is part of the system from the start.
Marketing, communication and audiovisual work best when they share knowledge, decisions and the same direction.Context is not lost.
Strategy, branding, channels and production share the same starting point. The idea doesn’t have to be translated again every time you change teams.
Production comes before
Viability, pace, locations, rights, and formats are thought out as the concept is born. This makes the idea more concrete and the production more intelligent.
Every shot has more running.
We plan the master, short pieces, verticals, cuts and continuity resources as a single system, not as separate tasks.
The result returns to strategy.
The response from the public, the channels and the campaign fuel the next piece. Producing does not close the process: it creates a new learning for the brand.
The difference
We start with what should happen when someone watches, before we think about the camera.
Remember · Understand · Feel · ActBEFORE YOU CLOSE ABAST
You do not need to arrive with a defined solution.
We can review the challenge, starting point and priorities in a free video call. Putting order before writing the scope usually saves time and budget.
Video call · free · no obligationBook a free video call ↗A short conversation to understand your starting point and bring clarity.
Capacities
From the idea to the master. From the master to every format.
The same creative direction to prevent the story from being lost between briefing, filming and adaptations.Strategy and Concept
We turn the challenge of business and communication into an advertising idea with a clear function, an audience and a route.
Campaign Creativity
We build concepts, claims, scripts and universes capable of living in different pieces and moments.
Audiovisual production
Pre-production, shooting, production direction and coordination of the profiles needed to bring the idea to the screen.
Branded content
Stories and brand formats designed to bring interest before asking for attention.
Social and short formats
Vertical pieces, series, capsules and adaptations that understand the language of each platform.
Post-production and motion
Edition, color, sound, graphics, subtitles, versions and finishes so that each piece maintains quality.
Formats
One production can tell its story in many ways.
We plan from the beginning the main parts, derivatives and adaptations. Thus, each day of production generates a useful system and not just a single video.- 01360º Campaigns
- 02Espots
- 03Brand video
- 04Branded content
- 05Product
- 06Interviews
- 07Testimonies
- 08Reels i Shorts
- 09Motion graphics
- 10Digital assets
- 11Multi-format adaptations
- 12Multilingual versions
A complete production
Understand → Create → Prepare → Produce → Adapt → Activate.
- 01
Understand
Challenge, audience, message, channels, available assets and success criteria.
- 02
Ideate
Concept, story, script, treatment and formatting system.
- 03
Prepare
Budget, team, locations, schedule, rights and production plan.
- 04
Produir
Filming and directing so that creative decisions arrive intact to each plan.
- 05
Adapt
Edit, sound, color, graphics, subtitles and versions for each channel.
- 06
Enable
Delivered coordinated with campaign, content, media and learning.
Karmina Ecosystem
An idea may need more than one specialty. I don’t need five briefings.
Dunder Mifflin converts strategy and identity into advertising, shooting, editing and pieces prepared for circulation.
When working with Karmina, Criterio, Utopiq, Smart Team or Karmina AI Studio, production gets the full context and the idea keeps the same direction from beginning to end.
- Karmina AI Studio
- Karmina
- Smart Team
- Criterio
- Dunder Mifflin
- Utopiq
IF YOU ALREADY HAVE MATERIAL
Do you already have a brief? Send us.
It can be a finished document, a few notes or an email with context. We will read it before proposing a conversation or a first step.
When it makes sense to activate Dunder Mifflin
When a brand needs to make an idea visible, beyond simply describing it.
Llançar
A brand, product, service or initiative that needs a central idea and an audiovisual deployment.
Explain
A complex proposal that gains clarity when it becomes a story, demonstration, testimony or story.
Maintain
A recurring need for content with campaign criteria, visual continuity and adapted formats.
Success stories · From 2015
Ideas that come to the screen and the public.
01City Council
Terrassa
Terrassa
Public administration · LLM Strategy
Terrassa City Council
View case study ↗02
Public infrastructure · Social Media OS + Agents
Aena
View case study ↗03
Nonprofits · Training + adoption AI
Associació Alba
View case study ↗04
Consumo · Social Publisher
De’Longhi
View case study ↗05
Editorial · Knowledge Guide
Salvat
View case study ↗06
Public administration · Meeting Notes
Diputació de Barcelona
View case study ↗07
Food and drinks · Benchmark Scout
D.O. Cava
View case study ↗08
Restoration · WhatsApp Desk
UDON
View case study ↗09
Beauty · Landing Builder
Labeau Organic
View case study ↗10
Food · Dashboard Builder
Damel Group
View case study ↗11
Retail and Fashion · Market Scout
Zara
View case study ↗Move horizontally to see more cases
Principle of work
Production is the moment an idea proves whether it works.
That’s why we think about the shooting while building the concept, and think about the adaptations before closing the master.
Fewer disconnected pieces. More for each idea.
Let’s talk about the next piece.
What should your audience see, understand or remember?
Let’s talk
What story or campaign needs to take shape?
Tell us about your situation, even if the challenge is not fully defined. A member of our team will respond to understand the process and discuss a first step.
hello@karmina.ai