Arnau Sanz
Agentic Strategy & AI Transformation LeadKarminaAI StudioAgents · Services · Training
SUCCESS CASE · Retail and Luxury
Rabat
This case explains the challenge of Rabat, the solution Brand Guard and the decisions that allowed it to be applied with knowledge, human control and reviewable results.
StrategyOwn knowledgeProportional permissionsHuman supervisionMeasurement and improvement
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An AI-assisted review system to protect language, visual selection and details that build a luxury experience
In a jewelry and watch brand, consistency does not depend only on applying a logo. It lives on rhythm, vocabulary, light, framing, level of detail and the relationship between product, occasion and person.
Karmina AI Studio Brand Guard that compared each proposal with brand criteria and approved examples before the piece entered the final circuit. The AI accelerated repetitive checks; the creative direction continued to decide what had value, desire and uniqueness.
Main CTA: Protect the brand as it grows CTA Secondary: Discover the Brand Guard
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Summary Fact Sheet
- Brand: Rabat
- Sector: retail, jewelry and luxury
- Challenge: multiply adaptations without converting the brand into a template
- Principal Agent: Brand Guard
- Complementary agents: Image Editor · Karmina Review Agent
- Service: Karmina Social Media OS
- AI layer: Brand control agent and hybrid production and review service
- Human role: Creative direction, final selection and approval of any exceptions
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El challenge
The smallest inconsistency can have a very large impact.
Campaigns, events, product news, editorial content and channel adaptations generate a large number of pieces. When different teams or suppliers work at the same time, the mistakes are not always obvious: a too promotional adjective, an incorrect visual hierarchy or a cut that eliminates the essential detail can change brand perception.
The challenge was to gain speed without automating taste or turning exclusivity into a sum of rigid rules.
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The starting point
Brand information is usually distributed among brand books, previous campaigns, undocumented criteria and knowledge of people. It was proposed to turn this information into a system of consultation: principles, uses, examples, restrictions, exceptions and managers.
The system differentiated three levels: objective errors, deviations that needed to be reviewed and creative decisions that did not correspond to automating.
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The Karmina AI Studio approach
The Brand Guard worked on four dimensions:
- Voice: Terminology, tone, structure and promises.
- Visual: hierarchy, proportion, product presence and consistency between formats.
- Context: channel, campaign, public and moment of relationship.
- Risk: rights, claims, sensitive information and high-impact exceptions.
The Image Editor prepared adaptations from an approved master's degree. The Brand Guard checked the measurable rules and pointed out doubts. The Karmina Review Agent gathered the incidences so that the human review was shorter and more consistent.
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How it worked
- Received from the master, the briefing and the necessary formats.
- Generation or adaptation of first versions within defined limits.
- Comparison with approved examples and brand rules.
- Classification of findings in error, review or creative exception.
- Validation of creative direction.
- Incorporation of accepted corrections into the knowledge base.
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Governance and Limits
- The agent did not decide whether a piece was luxurious enough or desirable.
- It did not generate non-existent products or alter materials, stones or finishes.
- Any image of a person required documented rights and provenance.
- The campaign exceptions were approved by a responsible person.
- Commercial claims and product references were contrasted with the official source.
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Results
The system helped detect repetitive deviations earlier, reduced mechanical correction rounds and gave teams a common language to justify the changes. The creative management was able to concentrate on what is not automatable: the criterion, the composition, the emotion and the exception.
Main results: more consistency between channels, less recurring corrections, better traceability of exceptions and faster adaptations from an approved master's degree.
YOUR START POINT
Tell us what you want to transform.
A summary of the challenge, the current process and the expected result is enough to begin to value a route of its own.
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Related agents and services
- Brand Guard: Brand and Risk Review.
- Image Editor: Adaptation of parts and formats.
- Review Agent: Prioritize changes before approving.
- Social Media OS: It is a regulated source of brand social criteria.
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Closure and CTA
The AI can check for consistency. The singularity still needs direction.
The team
The team that connects strategy, implementation and monitoring
Ignasi Llorente
AI Partnerships & Business Director
Martina Díaz
AI Finance & Business Intelligence Director
Daniel Mallén
AI Operations & Workflow Lead
Eva Trigo
Generative Creative Director
Ariadna Miranda
AI Administration & Knowledge Operations Lead
Claudia Gonzalez
AI Client Success Manager
Jonan Basterra
AI Social Strategy Director
Laura Sabio
Agentic Social Media Lead
Agustina Córdoba
Content AI Specialist
Alba Gómez
Social Listening Specialist
Paola Cudeiro
AI Client Success Specialist
Roger López
AI Project & Workflow Specialist
Mar Berzal
AI Content Strategy Lead
Andrea Gallego
Community Intelligence Specialist
Candela de la Fuente
Content AI Specialist
Blanca Gómez
AI Community Operations Specialist
Cintia Armajach
Content AI SpecialistLet’s talk
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