KARMINA · CONSULTATION, CREATIVITY AND HALF
We work the connection between what people are looking for and what your business needs. Strategy, campaigns, data, ads and landing pages, with AI to better analyze and execute and consultants to decide where it makes sense to invest.
Search · Shopping · Performance Max · YouTube · Demand Gen
Intention × offer × conversion
THE VALUE OF CONSULTING
The consulting budget should serve to think: understand the business, question an offer, find an idea and decide when it is convenient to invest, change or stop. The AI extends our ability to analyze, produce and check.
We automate repetitive work so that the team devotes more attention to decisions. The responsibility for strategy, creativity and investment remains human.
A POINT TO POINT SERVICE
We manage and manage Google Ads as a part of the trading system. We decide which searches, products and audiences deserve investment, what should happen after the click and how we will contrast the value generated. Technology helps run; consulting connects the campaign to the business.
We review structure, objectives, budgets, bid strategies, available search terms, advertisements and destinations. We separate brand and capture when it is useful to understand the results. We look for no-path expense, configuration errors and opportunities that deserve a test.
Diagnosis argued with actions prioritized by impact, effort and dependencies.
We map search intentions, supply, territories, seasonality and commercial capacity. We define the role of Search, Shopping, Performance Max, YouTube or Demand Gen according to the project. We organize investment around business priorities, not a list of keywords.
Campaign architecture, map of intentions and investment plan.
We review Google Ads, GA4, labeling and major conversions to avoid optimizing low-value stocks. In B2B or services, we can incorporate offline or enhanced conversions for contacts, if the requirements of access, data quality and privacy are met.
Validated measurement plan and value criteria for purchase, qualified contact or sale.
We configure and monitor bid strategies according to objectives, available data and account phase. Smart Bidding can adjust offers automatically; we decide what you optimize, with what budget and when you need to review the approach.
Operational campaigns, cost controls and registration of changes and justifications.
We work headlines, descriptions, visual resources and correspondence with each landing page. In e-commerce, we review quality of the feed, products, prices, availability and segmentation with Merchant Center. The AI helps prepare variants; we validate accuracy, branding and policies.
Approved ads and resources; catalog improvement plan when part of the service.
We relate cost, conversions, attributed income and commercial quality. We read differences between campaigns, products and intentions without adding conversions that overlap. We review conversion delay and margin before recommending scaling a campaign.
Dashboard, useful alerts and decision meeting with direction or marketing.
We analyze the destination pages: errors, speed, mobile experience, value proposition and continuity between search, advertisement and content. We prioritize changes in cards, landing pages, forms or purchase process and agree who implements them and how we will validate them.
Audit of destinations and road map of improvements with verifiable hypotheses.
We provide evidence on offer, message, page, structure or investment. The AI can group searches, detect anomalies and prepare alternatives; the team contrasts the causes and decides. We save what we learn so that the account and the organization accumulate criteria.
Test plan, results reading and knowledge updated in Karmina Brain.
THE PURCHASE FEE CRITERIA AND RESPONSIBILITY
Dedicating fewer hours to download data or prepare versions allows us to delve into what advances the project: positioning, uncomfortable questions, hypotheses and the quality of decisions.
Business objectives, value proposition, investment, creative concept, interpretation, approvals and relationship with your team.
It collects and sorts authorized data, detects signals, prepares synthesis, proposes variants and executes delimited and verifiable tasks.
We agree on permits, spending limits, responsible and stopping conditions. Automations are evaluated and can be disabled; sensitive changes are reviewed.
DASHBOARDS WITH INTERPRETATION
We build a dashboard from business questions. Each indicator has a source, a definition, an update date and someone who can turn it into a decision.
We do not add the sales that two platforms are attributed at the same time. We agree on a shared reading, contrast with business data and explain discrepancies and gaps.
We set up expense alerts, measurement incidents or performance changes with agreed thresholds. Update frequency depends on the sources and connectors: we do not promise real-time data when there is none.
ILLUSTRATIVE CALCULATOR
Change the data to see how it affects the margin. The initial amounts are fictitious: they are not a fee, a customer result or a forecast. The calculation is done in the browser and does not send these amounts to Karmina.
Attributed income inversió investment in advertisements.
Revenue × margin − ad spend − other specified costs. This is not the company’s net profit.
To cover means and other indicated costs, keeping the margin. You need investment and margin above zero.
Use the same currency, period, and revenue base. The attribution shows no causality: this calculation does not estimate incremental sales, taxes or fixed costs not indicated. When capturing contacts, do not replace real sales with estimated values without identifying them.
AFTER CLICK
An ad can do its job well and find a slow page, an unclear offer or a form that puts obstacles. We include this reading in the consultancy and define how far the implementation goes.
Authorised URLs, errors, redirects, performance and mobile experience. We complete the tracking data with human review of content, offer and conversion.
The AI groups together incidents and prepares alternatives. We assign to each proposal a reason, a priority, a person responsible and a way to verify it.
Your team or our team applies the approved changes, depending on the scope. We review operation, measurement and effect; the tracker does not publish modifications on its own.
JOB EXEMPLARY · IS NOT A CUSTOMER CASES
A CREATIVE SYSTEM THAT LEARNS
Yes: we can build a content creation system based on performance, audiences and goals. We design it to produce useful proposals, with a trace of the data and the criteria that has motivated them.
We work with headlines, descriptions, resources and proposals of landing page. The brief relates each variant to a search intention, an offer and a commercial priority.
Results, business data and context, with comparable sources and periods.
Consultancy checks causes and chooses the hypothesis that it is worth working.
AI generates drafts based on the brief, the audience and brand knowledge.
Creativity, truthfulness, rights, language and appropriateness before publishing.
Budget, duration, sample and agreed decision criteria for each experiment.
Documented results and conclusions feed the following brief.
The generation can be automatic; the publication has the defined approvals. We don’t activate variants just because a metric goes down a day or convert small differences into safe conclusions.
HOW WE APPLY · ILLUSTRATIVE SITUATIONS
TECHNOLOGY AT THE SERVICE OF THE PROJECT
Set up the set of tools the project needs. We prioritize what you already have and value cost, permissions, data quality and maintenance before adding a new platform.
Management of campaigns and tenders oriented to the objectives and conversion values that we have defined.
A target ROAS guides the algorithm; it is neither a promise nor a guaranteed return.
Documentation of the toolDashboards with Google Ads plugin and agreed supplementary sources.
We validate fields, sources, permissions, delays and definitions before interpreting the result.
Documentation of the toolWe value the connection of qualified contacts and offline sales with the advertising account.
Requires configuration, data verification and compliance with privacy requirements.
Documentation of the toolTracking of destinations and technical diagnosis of speed, errors and web experience.
A technical score alone does not demonstrate an improvement in conversion.
Documentation of the toolWe can automate data collection, alerts, lists of incidents and drafts to review.
Changes in budget, configuration or publication require the agreed controls.
See the consultancyWe convert search and business learning into briefs, ads and variants consistent with the brand.
We review claims, rights, resources and suitability for each campaign before using them.
See the consultancyThese are tools that we can evaluate and integrate into the service. landing page is not connected to your accounts. Selection does not imply official certification or association with suppliers.
KARMINA BRAIN · APPLIED KNOWLEDGE
Karmina Brain is the cross-cutting program that connects knowledge, criteria and learning within the service. We organize what the team and the AI need to know: brand, offer, audiences, restrictions and decisions.
Get to know the Karmina Brain ↗ programIf a family of searches provides qualified contacts, we record what needs express, what offer responds best and what objections are pending. This knowledge can improve ads, landing pages, contents, SEO and commercial argument. A conclusion always preserves its source, date and limits.
We share knowledge with permissions and data minimization. No connection to a model or tool is given by made: it is defined and validated within the project.HOW WE GET INTO YOUR TEAM
We can take on the full service or work with your marketing, creative team, analytics and development managers. The specific proposal dedication, channels, volume of production, meetings and implementation capacity.
DIAGNOSIS AND ADDRESS
Audit of account, measure, creativity and destinations. Sessions with your team and a roadmap that orders investments, tests and dependencies.
Come out with a diagnosis and a decision plan.IMPLEMENTATION AND ACTIVATION
Campaigns, tagging, dashboard, content system and early experiments. We validate access, data and approvals before operating.
Let’s start with what has been defined and verified.CONSULTATION AND RECURRENT MANAGEMENT
Monitoring of investment, reading of results, agreed production, improvements and decision meetings. Each cycle leaves a shared work plan and knowledge.
You have a team that interprets, proposes and executes.We separate consulting and management fees, investment in media, production and development, and licenses or connectors. We agree on limits, revisions and what requires an additional budget. We do not sell unlimited volume or guaranteed results.
The cadence is adjusted to the volume of investment, data and capacity of the team. Before starting, we fix responsible, frequencies and escalation channels for incidents.
QUESTIONS ABOUT SERVICE
Direction. We decide what conversion has value, what we offer, what markets we prioritize, how we check the data and when it is convenient to change the approach. The automatic bidding works with the objectives and signals that we give it; it does not replace the business strategy.
We define the combination according to objective, catalog, budget, data and available resources. The service can include Search, Shopping and Performance Max, and other campaigns such as YouTube or Demand Gen when they make sense of the strategy.
Yeah. We audit authorized destinations with tracking and performance tools, experience review, and conversion analysis. We will present documented problems and prioritized proposals. The implementation and experiments are concrete in the proposal; we do not modify the web without a defined scope and approval.
We can configure a flow that groups signals, prepares a brief and generates text or resource variants according to the audience, intent and offer. The team reviews each proposal and tests it with controls. A change of results may also require adjusting the measure or the landing page, not creating more ads.
We distinguish the estimated value of a contact from the confirmed income of a sale. If we connect the CRM and there is enough data, we follow qualification and closure. While there is no reliable income, we work at cost per qualified contact and other indicators; we do not present estimates as billing.
First we agree diagnosis, access and priorities. The proposal separates consulting and management, investment in media, production, development and licensing. We can start with an audit, implement the system or assume the recurring operation, with clear responsibilities and deliverables.
ALL THAT MAKES IT POSSIBLE
Advertising investment benefits from the same brand direction, content, data and knowledge. We connect these capabilities when the project needs it.
Let’s talk
Tell us what you sell, who you address, and what you care about the campaigns. We will review the context to propose the scope of the service.
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