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KarminaAI StudioAgents · Services · Training
06 · Beauty and retail · Paid media and recruitment
Cebado
Strategy of paid campaigns to increase customers in Cebado.
Karmina developed a paid strategy at Facebook and Instagram for Cebado, a renowned hairdresser chain in Spain. The main objective was to increase the number of customers in six of its halls located in Barcelona and Madrid, managing advertising campaigns and creating visual content according to the identity of the brand.
Published Project · September 2024
Our history with the client
Before the creative work, there was a relationship to understand.
- 01
Entering the context
Karmina developed a paid strategy at Facebook and Instagram for Cebado, a renowned hairdresser chain in Spain. The main objective was to increase the number of customers in six of its halls located in Barcelona and Madrid, managing advertising campaigns and creating visual content according to the identity of the brand.
- 02
Building a way of working
The strategy brought together segmentation, creativity, activation and optimization to turn an advertising investment into business learning and measurable opportunities.
- 03
Turning experience into a criterion
Metrics are only useful when you have definition, period, and associated decision. This discipline is the basis of any reliable automation of performance.
The project, on stage
Visual materials published in the original case of Karmina.
A CAS IS NOT COPY
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Reading Karmina AI Studio
AI does not change the past. It shows how we can work better from now on.
Agents can monitor changes, check data, and prepare hypotheses. They do not change budgets or segmentations without human approval and a business criterion.
This layer of AI is a current proposal inspired by the experience of the project. It is not presented as an implementation already made or validated by the client.
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Source and range
A real story, with a clearly separate new perspective.
The photographs, context text and metrics come from the public case of the agency. Karmina AI Studio adds the current reading of agents, services, knowledge and human supervision.
Published: September 2024 · Latest source update: March 2025.
Consult the original case at agenciakarmina.com ↗YOUR START POINT
Tell us what you want to transform.
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