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KarminaAI StudioAgents · Services · Training
04 · Public institution · Institutional communication
Barcelona Activa
Strategy to position the Convent of Sant Agustí as a meeting place and opportunities for young people.
A communication strategy was developed to publicize the Convent of Sant Agustí, a place aimed at young people looking for job opportunities, training or entrepreneurship. The plan included actions to attract new users who did not yet know the service and loyalty those who were already part of the community.
Published Project · September 2024
Our history with the client
Before the creative work, there was a relationship to understand.
- 01
Entering the context
A communication strategy was developed to publicize the Convent of Sant Agustí, a place aimed at young people looking for job opportunities, training or entrepreneurship. The plan included actions to attract new users who did not yet know the service and loyalty those who were already part of the community.
- 02
Building a way of working
The project began by listening to audiences and ordering goals, messages, actors and channels before converting them into content, sessions and communication actions.
- 03
Turning experience into a criterion
In an institution, traceability matters as much as speed: sources, criteria, language, accessibility, approvals and responsibility must be visible.
The project, on stage
Visual materials published in the original case of Karmina.
A CAS IS NOT COPY
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Reading Karmina AI Studio
AI does not change the past. It shows how we can work better from now on.
The AI can help you consult knowledge, prepare synthesis and adapt content. It does not replace institutional validation or decide on public rights or services.
This layer of AI is a current proposal inspired by the experience of the project. It is not presented as an implementation already made or validated by the client.
Services that make it possible
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Knowledge · Criteria · Human Gates
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Source and range
A real story, with a clearly separate new perspective.
The photographs, context text and metrics come from the public case of the agency. Karmina AI Studio adds the current reading of agents, services, knowledge and human supervision.
Published: September 2024 · Latest source update: March 2025.
Consult the original case at agenciakarmina.com ↗YOUR START POINT
Tell us what you want to transform.
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