Arnau Sanz
Agentic Strategy & AI Transformation LeadKarminaAI StudioAgents · Services · Training
SUCCESS CASE · Food
Borges
This case explains the challenge of Borges, the solution Blog Publisher and the decisions that allowed it to be applied with knowledge, human control and reviewable results.
StrategyOwn knowledgeProportional permissionsHuman supervisionMeasurement and improvement
01
A flow assisted by AI to order recipes, questions and expertise before converting them into useful, traceable and optimized content
Borges has a universe of products, ingredients, recipes, moments of consumption and Mediterranean knowledge with many editorial possibilities. The challenge was to prevent this heritage from being divided between campaigns and to create a system capable of connecting it with people’s real needs.
Karmina AI Studio implemented a Blog Publisher which started from approved sources, prepared structures and maintained the links with the origin. The SEO Monitor It detected opportunities and regressions; the editorial team provided culinary criteria, verification and a voice of its own.
Main CTA: Building an editorial system with AI CTA Secondary: Discover the Blog Publisher
02
Summary Fact Sheet
- Brand: Borges
- Sector: Food
- Challenge: transform dispersed knowledge into useful and findable content
- Principal Agent: Blog Publisher
- Complementary agents: SEO Monitor · Brand Guard
- Service: GEO / AEO + editorial system
- AI layer: editorial agent based on knowledge and organic visibility service
- Human role: authorship, gastronomic verification, claims, selection of topics and approval
03
El challenge
Posting a recipe is easy. Building editorial authority requires system
A calendar can produce many pieces and, at the same time, repeat intentions, compete with existing content or answer questions that are not priorities. In addition, an inaccurate instruction, an omitted allergen, or an exaggerated nutritional claim can turn an apparently simple piece into a risk.
The challenge was to accelerate preparation without improvising knowledge, and connect blog, search, networks and campaigns with a common architecture.
04
The starting point
Recipes, product sheets, guides, campaigns and usual questions were inventoried. Each source needed owner, date and usage limitations. From here a map of intentions was built: inspire, explain a technique, solve a doubt, compare uses or give context to an ingredient.
The system also had to detect cannibalizations and obsolete contents before proposing a new piece.
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05
The Karmina AI Studio approach
The editorial circuit combined:
- Market and keyword research Based on real questions.
- Blog Publisher to prepare briefing, outline, first draft and metadata.
- Brand Guard to review voice, claims, allergens and terminology.
- SEO Monitor to check indexing, linking and performance after publishing.
The AI did not appear as an author. It organized sources and accelerated the first version; the team assumed ultimate authorship and responsibility.
06
How it worked
- Selecting a priority question and editorial intent.
- Recovery of approved internal and external sources.
- Preparing a briefing with gaps and evidence.
- Draft with internal appointments, linked and visual proposals.
- Gastronomic, legal, SEO and brand review.
- Human publication and subsequent monitoring.
07
Governance and Limits
- No nutritional claim was incorporated without source and validation.
- Allergens and safety instructions were reviewed manually.
- The agent did not invent recipes presented as proven.
- The images had to correspond to the actual result or be identified as illustrative.
- The system prioritized updating rather than duplicating content.
08
Results
The project gave continuity to brand knowledge and reduced the time between detecting a question and a reviewable draft. It also made it easier to reuse the same research in blog, networks, newsletter and product sheets without losing traceability.
Main results: more thematic consistency, less duplication, better linking between contents, faster drafts and more visibility of sources.
YOUR START POINT
Tell us what you want to transform.
A summary of the challenge, the current process and the expected result is enough to begin to value a route of its own.
09
Related agents and services
- Blog Publisher: source-based drafts.
- SEO Monitor: technical and editorial monitoring.
- Brand Guard: Control of claims and voice.
- GEO/AEO: architecture so that knowledge is understandable and citable.
10
Closure and CTA
The AI speeds up the process. Authority continues to depend on the knowledge we can demonstrate
The team
The team that connects strategy, implementation and monitoring
Ignasi Llorente
AI Partnerships & Business Director
Martina Díaz
AI Finance & Business Intelligence Director
Daniel Mallén
AI Operations & Workflow Lead
Eva Trigo
Generative Creative Director
Ariadna Miranda
AI Administration & Knowledge Operations Lead
Claudia Gonzalez
AI Client Success Manager
Jonan Basterra
AI Social Strategy Director
Laura Sabio
Agentic Social Media Lead
Agustina Córdoba
Content AI Specialist
Alba Gómez
Social Listening Specialist
Paola Cudeiro
AI Client Success Specialist
Roger López
AI Project & Workflow Specialist
Mar Berzal
AI Content Strategy Lead
Andrea Gallego
Community Intelligence Specialist
Candela de la Fuente
Content AI Specialist
Blanca Gómez
AI Community Operations Specialist
Cintia Armajach
Content AI SpecialistLet’s talk
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