Madrid concentrates large consultants, product teams, specialists in Data & AI and small implementation firms. Everyone can work with artificial intelligence, but their scale, methodology and customer type are very different.
This selection does not proclaim a winner. Karmina AI Studio appears and is the one who publishes the article. To reduce bias, we explain the criteria, link the official sources and describe for what type of need each option can fit. The information was reviewed in August of 2026.
What we compare
We focus on the main specialty, the ability to move from consulting to implementation, the experience or projects that the company documents, the real presence in Madrid and the clarity on data, governance, training and measurement.
We do not prove a promise just to appear in a landing page. Before contracting, it is necessary to request scope, responsibility, comparable references and maintenance conditions.
Karmina AI Studio · marketing, agents and organizational adoption
Karmina AI Studio He works from Madrid and Barcelona and brings together agents, services and training. It builds on Karmina’s expertise in marketing and communication and extends it with Knowledge Foundation, LLM Strategy governance, automation and capacity development.
It can fit when the challenge crosses business, brand, knowledge, teams and AI: plans directors, editorial systems, attention, analytics, training or agents connected with real processes. The implementation incorporates Human Gates and explicit managers.
Sngular · engineering software, data and AI
Sngular ↗ is a technology company with origin and outstanding presence in Madrid. It combines software, Data & AI development, cloud and digital product with an international scale.
It can fit into organizations that need engineering, platform modernization, and complex developments. Its dimension facilitates wide and specialized teams; the client must specify which team will participate and how knowledge will be governed after deployment.
VASS · Digital Transformation, Data & Enterprise AI
VASS ↗ offers Data & AI services and is based in Alcobendas, Madrid. Its proposal encompasses architecture, data, generative AI and transformation in sectors such as finance, insurance, energy, retail, public administration and telecommunications.
It can fit into enterprise projects that require integration with platforms, international capacity and multidisciplinary teams. The acquisition of Intelygenz strengthened its position in artificial intelligence and automation.
Making Science · AI, data and digital marketing
Making Science ↗ was born in Madrid and connects consulting, data, AdTech, MarTech, cloud and AI. It has its own technology and a particularly clear orientation towards marketing, activation and the customer experience.
It can fit into companies that want to relate AI to media, customer data, marketing automation, or digital growth. It is convenient to separate the capacities of consulting, own product and recurring service to understand the economic model well.
SDG Group · deep specialization in data and analytics
SDG Group ↗ is a global Data & Analytics firm with an important office in Madrid. It combines sectoral knowledge, architecture, advanced analytics and artificial intelligence.
It can fit when data is at the center of the project: platforms, governance, models, analytics, and enterprise transformation. It is an especially relevant option if the organization already knows that quality and data architecture are the main bottleneck.
iActiva Labs · training and solutions on specific processes
iActiva Labs ↗ is presented as an AI consultancy based in Madrid that combines team training and solution construction. Its website shows examples of sales agents and attention and document automation.
It can fit in companies that are looking for a first delimited project and want to work simultaneously the implementation and adoption of the team. It is necessary to validate that the published case is comparable in volume, data, risk and integrations.
Six Questions Before You Decide
- Do we need strategy, data, software, automation, marketing or training?
- Has the supplier solved a comparable process or just a similar technology?
- Who will own the sources, the prompts, the code and the integrations?
- How will you manage permissions, personal data and incidents?
- Which Human Gate will exist before sensitive actions?
- Which metric will make it possible to continue, correct or stop?
The best agency of AI in Madrid is the one that can show a fit between the problem, the team and its specialty. The size, brand or number of tools do not replace a good definition of the project.