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02 · Technology and wearables · Social media and content

Amazfit

Comprehensive management of Amazfit Spain’s digital communication

Karmina is in charge of the digital communication strategy for Amazfit Spain, managing social networks at Instagram, Facebook and Twitter. Thanks to proper planning and development, the brand’s notoriety has increased significantly in these channels and has boosted the knowledge of its products among users.

Read the story ↓Original project ↗
Image of the project of Amazfit
Karmina

Published Project · September 2024

Our history with the client

Before the creative work, there was a relationship to understand.

  1. 01

    Entering the context

    Karmina is in charge of the digital communication strategy for Amazfit Spain, managing social networks at Instagram, Facebook and Twitter. Thanks to proper planning and development, the brand’s notoriety has increased significantly in these channels and has boosted the knowledge of its products among users.

  2. 02

    Building a way of working

    The team turned brand goals into a voice, a calendar and formats designed for each platform, with production, community management and continuous reading of the results.

  3. 03

    Turning experience into a criterion

    The project left a lesson that today is central to Karmina AI Studio: producing more only serves if the system retains context, brand criteria and a person responsible for publishing.

The project, on stage

Visual materials published in the original case of Karmina.
Piece of the project Amazfit 1
Piece of the project Amazfit 2
Piece of the project Amazfit 3

A CAS IS NOT COPY

We can understand what is transferable in your context.

In a free video call we will separate the useful idea from the one that depended on the client, the data, the team or the specific moment.

Video call · free · no obligationBook a free video call A short conversation to understand your starting point and bring clarity.

Reading Karmina AI Studio

AI does not change the past. It shows how we can work better from now on.

Today this operation can be reinforced with agents that prepare versions, order the calendar, detect signals and consolidate data. The idea, the approval and the relationship with the community remain in the hands of the team.

This layer of AI is a current proposal inspired by the experience of the project. It is not presented as an implementation already made or validated by the client.

Knowledge · Criteria · Human Gates

Without Foundation, there is no Agent.

Source and range

A real story, with a clearly separate new perspective.

The photographs, context text and metrics come from the public case of the agency. Karmina AI Studio adds the current reading of agents, services, knowledge and human supervision.

Published: September 2024 · Latest source update: April 2025.

Consult the original case at agenciakarmina.com ↗

YOUR START POINT

Tell us what you want to transform.

A summary of the challenge, the current process and the expected result is enough to begin to value a route of its own.

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Let’s talk about your case

What story do you want to build from here?

Explain the client, the process and the challenge. The team will assess what combination of strategy, service, training or agents makes sense.

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