Fotocasa Pro

The first real estate B2B social account for and for real estate agencies in Spain.

Fotocasa, in its effort to effectively target real estate agents, needed a solid strategy on social media. Karmina developed and executed a comprehensive strategy that included profile creation in Instagram and YouTube, and the strategic merger of Facebook with Twitter under the Fotocasa Pro brand, resulting in remarkable growth in the real estate B2B community.

Read the story ↓Original project ↗

Image of the project of Fotocasa Pro — Karmina
Published Project · September 2024

Our history with the client

Before the creative work, there was a relationship to understand.

01
Entering the context
Fotocasa, in its effort to effectively target real estate agents, needed a solid strategy on social media. Karmina developed and executed a comprehensive strategy that included profile creation in Instagram and YouTube, and the strategic merger of Facebook with Twitter under the Fotocasa Pro brand, resulting in remarkable growth in the real estate B2B community.
02
Building a way of working
Karmina worked on the daily presence of the brand: useful content, moderation, listening and collaborations capable of transforming the audience into a recognizable community.
03
Turning experience into a criterion
The relationship with a community cannot be reduced to publishing. It takes memory, criteria to prioritize, and a consistent response when context changes.

The project, on stage

Visual materials published in the original case of Karmina.

A CAS IS NOT COPY

We can understand what is transferable in your context.

In a free video call we will separate the useful idea from the one that depended on the client, the data, the team or the specific moment.

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Reading Karmina AI Studio

AI does not change the past. It shows how we can work better from now on.

The AI can prepare answers, group questions and detect patterns, but it does not have to supplant the voice of the brand or solve a sensitive conversation alone.

This layer of AI is a current proposal inspired by the experience of the project. It is not presented as an implementation already made or validated by the client.

Connected Agents

Specific skills to prepare, order or check work with defined sources and permissions.

Services that make it possible

We design the architecture, knowledge and process before putting any agent to work.

Knowledge · Criteria · Human Gates

Without Foundation, there is no Agent.

Source and range

A real story, with a clearly separate new perspective.

The photographs, context text and metrics come from the public case of the agency. Karmina AI Studio adds the current reading of agents, services, knowledge and human supervision.

Published: September 2024 · Latest source update: November 2025.

Consult the original case at agenciakarmina.com ↗

YOUR START POINT