Cumulative applications
KarminaAI StudioAgents · Services · Training
SERVICES · TALENT, AI AND TEAMS
Before looking for talent, we define the capability your team needs.
Karmina People Studio defines the role, selects with specialists and prepares the onboarding. Now it also helps to hire the new profiles that work with AI, where a degree or a certificate still explains much less than the actual job.
· Knowledge Experience · Technology Support · Human Decision01 ·Who do you hire?
Philosophy + writingProgrammingDesign of knowledgeGovernance
The charge comes after understanding the system.
COVER ECOSYSTEM ADDED
Karmina · Utopiq · Criterio · Dunder Mifflin · Smart TeamCV received every day
Accompanied Organizations
Connected Specialties
BEFORE THE JOB DESCRIPTION
To work with AI, do you need a philosopher-copywriter or a programmer?
Maybe neither of us. Maybe both, but at different times. The first decision is not the name of the position: it is what work the person must solve, what knowledge he needs and what decisions cannot be delegated.
A general recruiter is used to starting with a title and looking for matches. We start from the operating, Company Brain and Knowledge Foundation to decide what capacity is missing —i if it really needs to be contracted.
Connect Talent and Karmina Brain ↗OUR PROFILES DO NOT FIT ON A LABEL
The right question changes the person you look for.
The same assignment may need editorial criteria, technical architecture, knowledge of the process or governance. Before publishing, we distinguish what is central and what can be combined.
Editor, philosopher, strategist or technical profile?
If the challenge is to build criterion, voice and argument, you can weigh more an editorial profile with literacy in AI. If the flow needs to be industrialized, automation and integration also enter.
Documentary filmmaker, knowledge engineer or developer?
The priority tends to be knowledge architecture: authority of sources, versions, vocabulary and permissions. Technology comes when this basis can already be described.
Programmer, automation architect or operations manager?
An agent is not just code. You need to understand the process, exceptions, tools and Human Gates. The profile can be hybrid or a small team with separate responsibilities.
Legal, compliance, ethics or product?
Regulation is a layer, not all work. It is necessary to translate principles into inventories, tests, permits, incidents and decisions that the teams can apply.
Art director, performer or creative technologist?
Using a tool is not the same as directing a piece. We are looking for those who know how to build a visual system, test formats and maintain authorship, rights and brand consistency.
Trainer, change manager or AI lead?
Teaching tools is only one part. The right profile should turn training into practice, criteria, use cases, monitoring and a new way of working.
BEFORE YOU CLOSE ABAST
You do not need to arrive with a defined solution.
We can review the challenge, starting point and priorities in a free video call. Putting order before writing the scope usually saves time and budget.
Video call · free · no obligationBook a free video call ↗A short conversation to understand your starting point and bring clarity.
TALENT + KNOWLEDGE
We do not hire someone to carry the whole company in their head.
Before defining the role, let us separate the knowledge that must live in the system from the criterion that corresponds to the person. This avoids impossible profiles, reduces dependencies and prepares a onboarding that does not start from scratch.
Work to solve
Objectives, frictions, decisions, volume, risks and real dependencies.
→Necessary knowledge
Sources, criteria, vocabulary, examples, permissions and managers.
→Missing capacity
What a person should do, what the AI can attend and what should continue to be distributed within the team.
→Role and evidence
Job description, seniority, test, portfolio and rubric linked to that ability.
→Onboarding Live
Plan 30/60/90, access to the Brain, pending decisions and monitoring of the real impact.
THE MATEX SERVICE, PREPARED FOR CURRENT TEAMS
Define. Select. Onboard.
We are not recruiters who have learned marketing. We are people of marketing, creativity, technology and business that we know how to select.
Who really needs the system?
We enter the operation, we separate the problem of the title of the position and define responsibilities, autonomy, knowledge, interlocutors and success criteria.
- Diagnosis of Capacity
- Realistic job description
- Competency Matrix
- Test and rubric
Evidence before key words.
We activate the search and evaluate with professionals who know the discipline. The AI helps to order and contrast; experience interprets and decision remains human.
- Attraction and community
- CV and portfolio
- Specialized interview
- Reasoned Shortlist
The selection does not end with a yes.
We turn process knowledge into an applicable onboarding so that the person understands goals, sources, risks, tools and relationships from day one.
- Transfer of context
- Plan 30/60/90
- Knowledge onboarding
- Follow-up agreed
SPECIALITY · PROFILES WORKING WITH AI
“Someone who does AI” is no longer a sufficient job description.
We have built a Jobs portal that forces us to put names, mission and evidence to these specialties. We also use it as a criteria laboratory to help other organizations define them.
Explore the Jobs ↗ portalAI Transformation Lead
Prioritize use cases, connect teams and turn dispersed initiatives into a roadmap.
AI Automation Architect
Design flows, integrations, permissions, exceptions and Human Gates.
AI Agent Engineer
Build agents with tools, memory, observability, and testing.
Knowledge Engineer
Sort sources, taxonomies, RAG, versions and quality of knowledge.
AI Evals & Reliability
Define test cases, scorecards, regressions and confidence criteria.
Responsible AI & Governance
It connects risk, rights, policies, registration and operational responsibilities.
AI Learning Experience
Design applied learning, adoption, practice and measurement.
Multimodal Creative Technician
It unites creative criteria, production and generative tools of text, image, audio and video.
TOOLS, COURSES AND CERTIFICATES
A credential is evidence, not a conclusion.
In computer science, law, design or journalism there are relatively recognizable academic and professional trajectories. In many emerging specialties of AI applied there is not yet a single official title, college or certificate that allows to compare competition directly.
There are degrees, masters, professional training, micro-credentials, manufacturer certifications and valuable unregulated training. But names change quickly and having completed a course does not prove, by itself, that a person knows how to delimit a problem, work with sources, evaluate results or take responsibility.
That’s why we look at what he has done, how he explains it, what decisions he makes and what he knows how to check.
AI IN HR · CAPABILITIES WITH LIMITS
Many things are possible. Responsibility cannot be delegated.
AI can reduce repetitive work and make the process more consistent. However, when it analyses, filters or assesses job applications, it may fall within a high-risk category depending on its intended purpose. We design each use with data minimisation, traceability, human oversight and legal review where appropriate.
| The AI can help | The AI does not decide | Control is essential |
|---|---|---|
| It can helpRead and structure CV with defined fields. | Don't delegateDismiss or accept a candidacy automatically. | GarantiaSignificant human review |
| It can helpCompare evidence to criteria linked to the site. | Don't delegateCreate an opaque “cultural fit” or personality score. | GarantiaExplainable and auditable criteria |
| It can helpDetect gaps, dates or data that should be clarified. | Don't delegateTreat a difference as a lie or a test. | GarantiaRight of Clarification |
| It can helpSummarize portfolios and prepare interview questions. | Don't delegateInfer emotions from voice, face or gestures. | GarantiaPractice prohibited in the workplace, except medical or safety cases |
| It can helpHelp write job descriptions and rubrics. | Don't delegateUse protected attributes or proxies to filter. | GarantiaEquality and non-discrimination |
| It can helpWork with relevant and authoritative professional sources. | Don't delegateInvestigate private life or collect data “in case”. | GarantiaPurpose, legal basis and minimization |
| It can helpOrder professional notes and prepare a shortlist. | Don't delegateMake a decision with significant effects without real human intervention. | GarantiaGDPR, trace and review possibility |
| It can helpSupport the onboarding with approved documents. | Don't delegateInvent policies, accesses, experience or credentials. | GarantiaCurrent and Responsible Sources |
Selection and Employment May Be High Risk
Systems for analyzing, filtering or evaluating candidates appear in Annex III. A narrow preparatory task may have a different treatment, but it is necessary to document purpose, influence and controls.
European Regulation of AI ↗We do not infer emotions
We do not use voice, face or gestures to deduce emotions in interviews. The AI Act prohibits this practice in the workplace, except in strict cases of health or safety.
Article 5 of AI Act ↗Not just automated decision making
When a decision has legal or similar effects, the GDPR protects the person against decisions based solely on automated processing and requires guarantees in exceptional cases.
Article 22 from GDPR ↗The criteria can also be used indirectly.
It is not enough to remove the name of a protected attribute. We review criteria, data, proxies and results so that the comparison is linked to the work.
15/2022 ↗This page explains the service design criteria; it does not replace the legal, labor or data protection analysis of each process. The role of data controller, the legal basis, the information to the candidates, the conservation periods and the obligations of the system are documented according to the case.
IF YOU ALREADY HAVE MATERIAL
Do you already have a brief? Send us.
It can be a finished document, a few notes or an email with context. We will read it before proposing a conversation or a first step.
FROM BRIEFING TO DAY 90
A visible, reviewable process built with the client.
Each phase leaves a decision or a usable asset. If the market responds differently than we expected, we adjust the profile with evidence, not after weeks of silence.
01. Understand the job
Objectives, team, processes, knowledge, risks and decisions that today do not have a clear owner.
02. Defining the Capacity
We decide what a person needs, what a system can assist and what competences must coexist.
03. Build the job description
Functions, seniority, tools, value proposition, success criteria and expectations without inflated titles.
04. Preparing the Assessment
Case study provided, shared rubric, expected evidence and specialized interview script.
05. Activate talent
Own community, specific channels, ecosystem and direct search when the position needs it.
06. Compare with criteria
Reasoned shortlist, shared interviews, strengths, doubts and a documented human decision.
07. onboarding
Plan 30/60/90, sources, partners, priorities, learning and follow-up points.
Karmina, the agency behind the Studio
Why Karmina?
Behind Karmina AI Studio there is an agency with track record, team, scale and applied experience in real organizations.
Karmina · AI Studio · Criterio · Dunder Mifflin · Utopiq · Smart Team
+€119mIn advertising investment for clientsAds Platforms
Partners
MetaGoogle Ads
TikTok
Pinterest
BarcelonaMadrid
Buenos AiresOur offices · Meet the team ↗
+50 KCommunity
B CorpCertified companyA MORE WIDE SELECTION TABLE
The ecosystem brings together judgement, rather than simply collecting CVs.
When the profile is hybrid, we can incorporate into the evaluation people who really work in the discipline. This breadth is especially useful in new positions, where the frontier between business, technology, creativity and responsibility is still being defined.
01 · Marketing and communications
Karmina
Strategy, social media, content, paid, influence, accounts and agency operations.
Meet the specialty ↗02 · AI, ethics and sustainabilityUtopiq
Governance, rights, impact, sustainability and criteria for deploying responsible AI.
Meet the specialty ↗03 · Brand and designCriterio
Creative direction, branding, visual systems, packaging, digital and brand experience.
Meet the specialty ↗04 · Advertising and audiovisualDunder Mifflin
Concept, campaigns, production, post-production and new audiovisual formats.
Meet the specialty ↗05 · B2B and outsourcingSmart Team
Industrial marketing, recruitment, web, development and construction of outsourced teams.
Meet the specialty ↗HUMAN EXPERIENCE
Technology cross-checks. Experience interprets. People decide.
Karmina builds teams from the 2015 because it has had to build its own before. We have incorporated specialties, combined disciplines and learned that a good person in the wrong place is still a bad decision.
In the Aena project, the construction and coordination of a large team in Madrid shows why defining specialties, sharing criteria and preparing onboarding is part of the outcome, not the subsequent administration.
View Case Aena ↗COLLABORATION MODEL
You pay for the work, rather than a percentage of the person’s salary.
The fee is defined according to the scope: diagnosis, number and specialization of profiles, search, evaluation, participation of experts and onboarding. We do not charge a commission on annual pay nor do we have incentives to inflate it.
- Define the role as an independent project.
- Complete selection when you need to activate the search.
- Specialized tests or interviews for an existing process.
- Onboarding 30/60/90 and agreed tracking.
FREQUENTLY ASKED QUESTIONS
Before we start.
01Are you a general selection consultant?+
No. We specialize in marketing, communication, creativity, applied technology and new profiles of AI. We start before the vacancy and can continue until the onboarding.
02Can you help if we still don't know what profile we need?+
Yeah. It is one of the most valuable parts. We start from the work, knowledge and decisions that are missing; then we determine if a person, various profiles, training, a better process or a combination with agents is necessary.
03Does an AI certificate prove that a person knows how to do the job?+
Not necessarily. It may be useful evidence of learning, but the nomenclature, level, and application still vary greatly. We contrast it with projects, criteria, tests and ability to explain decisions.
04The AI filters the nominations?+
It can help structure and compare information, but we do not use an automatic decision as a substitute for human evaluation. Any differences or signals are checked and can be cleared.
05Who designs the tests and interviews?+
Professionals with experience in the discipline, together with the people responsible for the client. Avoid generic testing or free production work disguised as evaluation.
06Can you prepare only the job description?+
Yeah. The diagnosis, the role definition, the test or the onboarding can be hired as separate pieces when all selection does not need to be outsourced.
07How is the cost calculated?+
With a fee for scope and work: positions, specialization, search, phases and participation of specialists. We do not charge a commission linked to the person's salary.
The team
Specialists who can understand the work before assessing who will do it
Arnau Sanz
Agentic Strategy & AI Transformation Lead
Ignasi Llorente
AI Partnerships & Business Director
Martina Díaz
AI Finance & Business Intelligence Director
Daniel Mallén
AI Operations & Workflow Lead
Eva Trigo
Generative Creative Director
Ariadna Miranda
AI Administration & Knowledge Operations Lead
Claudia Gonzalez
AI Client Success Manager
Jonan Basterra
AI Social Strategy Director
Laura Sabio
Agentic Social Media Lead
Agustina Córdoba
Content AI Specialist
Alba Gómez
Social Listening Specialist
Paola Cudeiro
AI Client Success Specialist
Roger López
AI Project & Workflow Specialist
Mar Berzal
AI Content Strategy Lead
Andrea Gallego
Community Intelligence Specialist
Candela de la Fuente
Content AI Specialist
Blanca Gómez
AI Community Operations Specialist
Cintia Armajach
Content AI SpecialistLet's talk about People Studio
What skills are missing from your team today?
You can arrive with a vacancy, a job description or only with a problem that you do not yet know how to turn into a profile. The first conversation serves to understand the job before proposing a search.
hello@karmina.ai