IRB Barcelona

Design and creative direction for institutional communication and IRB event

IRB Barcelona is one of the leading biomedical research centers in Europe, promoting scientific projects, events and outreach activities of international scope. From Karmina we develop the creative direction and the visual system applied to different environments of the Horizons of Biomedicine event of IRB, creating a coherent, contemporary and adaptable graphic ecosystem to editorial, spatial, digital and experiential supports.

Read the story ↓Original project ↗

Image of the project of IRB Barcelona — Karmina
Published Project · May 2026

Our history with the client

Before the creative work, there was a relationship to understand.

01
Entering the context
IRB Barcelona is one of the leading biomedical research centers in Europe, promoting scientific projects, events and outreach activities of international scope. From Karmina we develop the creative direction and the visual system applied to different environments of the Horizons of Biomedicine event of IRB, creating a coherent, contemporary and adaptable graphic ecosystem to editorial, spatial, digital and experiential supports.
02
Building a way of working
The work translated positioning, identity and tone into a system capable of living in digital and physical pieces, with creative direction and coherent execution.
03
Turning experience into a criterion
Consistency does not come from repeating a template. Quit documenting what makes the mark recognizable, what exceptions exist, and who can approve them.

The project, on stage

Visual materials published in the original case of Karmina.

A CAS IS NOT COPY

We can understand what is transferable in your context.

In a free video call we will separate the useful idea from the one that depended on the client, the data, the team or the specific moment.

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Reading Karmina AI Studio

AI does not change the past. It shows how we can work better from now on.

With a Knowledge Foundation, agents can prepare parts and check deviations without turning the brand book into a creative prison.

This layer of AI is a current proposal inspired by the experience of the project. It is not presented as an implementation already made or validated by the client.

Connected Agents

Specific skills to prepare, order or check work with defined sources and permissions.

Services that make it possible

We design the architecture, knowledge and process before putting any agent to work.

Knowledge · Criteria · Human Gates

Without Foundation, there is no Agent.

Source and range

A real story, with a clearly separate new perspective.

The photographs, context text and metrics come from the public case of the agency. Karmina AI Studio adds the current reading of agents, services, knowledge and human supervision.

Published: May 2026 · Latest source update: May 2026.

Consult the original case at agenciakarmina.com ↗

YOUR START POINT