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KarminaAI StudioAgents · Services · Training
30 · Mobility and infrastructure · Listening and Intelligence
Saba
Optimization of the reputation of Saba through Social Listening.
We carry out a thorough analysis through Social Listening to understand the opinions and perceptions of Saba customers in different markets, both nationally and internationally. This analysis allowed to create effective strategies to mitigate negative perceptions and improve the image of the brand.
Published Project · September 2024
Our history with the client
Before the creative work, there was a relationship to understand.
- 01
Entering the context
We carry out a thorough analysis through Social Listening to understand the opinions and perceptions of Saba customers in different markets, both nationally and internationally. This analysis allowed to create effective strategies to mitigate negative perceptions and improve the image of the brand.
- 02
Building a way of working
Karmina transformed mentions, perceptions and differences between markets into a structured reading of reputation, risks and opportunities for action.
- 03
Turning experience into a criterion
Listening well requires preserving the source, context, and uncertainty. An alert is not a conclusion and a mention does not represent an entire market.
The project, on stage
Visual materials published in the original case of Karmina.
A CAS IS NOT COPY
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Reading Karmina AI Studio
AI does not change the past. It shows how we can work better from now on.
Agents can expand coverage, group signals, and prepare reports; the team interprets, contrasts, and decides the response.
This layer of AI is a current proposal inspired by the experience of the project. It is not presented as an implementation already made or validated by the client.
Services that make it possible
We design the architecture, knowledge and process before putting any agent to work.
Knowledge · Criteria · Human Gates
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Source and range
A real story, with a clearly separate new perspective.
The photographs, context text and metrics come from the public case of the agency. Karmina AI Studio adds the current reading of agents, services, knowledge and human supervision.
Published: September 2024 · Latest source update: January 2026.
Consult the original case at agenciakarmina.com ↗YOUR START POINT
Tell us what you want to transform.
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