KarminaAI StudioAgents · Services · Training

CONSULTING ADOBE FIREFLY · BRAND AND CREATIVE PRODUCTION

Your brand,
in every creation.

We put Adobe Firefly at the service of the creative direction and production of Karmina: we explore ideas, generate resources, edit images and prepare pieces for the agreed channels. With consulting, training and support for the team to work with a shared brand criterion.

Adobe FireflyFROM IDEA TO BRAND PIECE
→ EXPLORATION → FINISHEDAn idea.
Many applications.
CONCEPT OF SHOW

Space Woman
to the idea.

Management approved before adapting
01ExploreBoards and references
02EditComposition and Details
03AdaptDesign by channel
Brand, model and end use reviewed.
Graphical sample compositions. They are not captures of Firefly or results generated with the tool.
FIREFLY BOARDSIMAGE AND EDITIONVIDEOCREATIVE CLOUDBRAND CRITERIA

THE START POINT

  • Many images generated without a clear direction.
  • Versions that move away from brand language.
  • A team with Creative Cloud that needs a shared process.

Generating choices is just one part of the creative work.

A campaign needs an idea, a visual language and pieces that work on its channels. Firefly consulting starts here: we define what work helps to make the tool, what resources we can use and how we will recognize a proposal consistent with the brand.

Karmina connects this use with strategy, content and design. Criterio brings creative direction; Creative Flow can give continuity to production. The result is reviewed, edited and prepared for final use.

KARMINA BRAIN · APPLIED KNOWLEDGE

Brain turns brand criteria into useful instructions.

We organize authorized references, visual decisions, examples and limits. This knowledge accompanies the brief, model selection and material review; it does not depend on a single generation session.

THE STARTING MATERIAL
  • Brand Playbook
  • Authorized References
  • Briefs Campaign
  • Approved examples
  1. 01

    Define

    We translate positioning, audiences and messages to specific visual criteria.

  2. 02

    Prepare

    We select assets, style references and composition with the necessary permissions.

  3. 03

    Review

    We contrast each proposal with the brief and document what needs to be corrected.

  4. 04

    Maintain

    We keep versions, configurations and learnings for the next assignment.

ILLUSTRATIVE EXEMPLARY · ADOBE FIREFLY

How do we adapt the campaign to a new piece without losing the mark?

It explains the working criterion; it is not a real response from the tool.

What we prepareWe start from the approved brief, the references and the elements that must be maintained. We prepare a variant and review it with the creative direction.

What's left to validateThe logo, product and commercial claims are checked against the originals; the generation does not validate them.

The criteria that work move to the Brain work system and help to produce with more continuity between teams.

Brain is part of how we deliver service. It is the cross-cutting program of Karmina to connect knowledge, people, tools and processes. The tasks of consultation, configuration and support are detailed in the proposal.

CONSULTANCY AND IMPLEMENTATION SERVICES

What you can do with Adobe Firefly.

Consulting, configuration and continuous service according to your starting point. We specify volume, responsibility, dependencies and acceptance criteria before starting.

CONSULTATION

Audit of the creative flow and adoption plan

We review parts, Adobe tools, teams and repeated tasks. We choose viable uses of Firefly and define where conventional design, photography or production is needed.

US FREEM

Map of uses, exclusions and first creative pilot.

ART DIRECTION

Moodboards and concepts with Firefly Boards

We prepare boards with authorized references and visual explorations. We compare directions according to the brief, the audience and the language of the brand.

US FREEM

Commentary board and proposal of direction to approve.

IMAGE

Visual resources for campaigns

We design prompts and style or composition references to generate supporting images. We select candidates and review coherence, details and adequacy in the channel.

US FREEM

Curated selection with settings and review criteria.

EDITION

Generative Son and enlargement of compositions

We use the compatible features of Firefly and Photoshop to work background, delete elements or expand frames. We protect the elements that must be true to the original.

US FREEM

Edited images and working files according to scope.

DESIGN

Illustrations and vector resources

We value the options of vector generation and post-illustration editing. We adjust shapes, color and consistency to integrate them into the visual system.

US FREEM

Resources reviewed in agreed formats; vector when flow allows.

VIDEO

Storyboards and clips for branded pieces

We prepare sequences, references and motion tests with the available video functions. We check continuity and visual defects before incorporating the clips into the assembly.

US FREEM

Storyboard or selected clips, with identified editing tasks.

SCALE

Custom Models and Firefly Services

We value Custom Models and the available API when the volume justifies it. We review authorized training assets, rights, access, cost and quality before considering a pilot.

US FREEM

Feasibility report and delimited pilot if included in the proposal.

CONTINUITY

Creative production and recurring adaptations

We coordinate generation, retouching, design and adaptation of parts with Creative Flow. We agree on volume, formats, revisions and who approves each delivery.

US FREEM

Package of pieces prepared for the channels and cadence agreed.

POSEM CONTEXT A ADOBE FIREFLY

Where it makes sense to start with Adobe Firefly?

In a first conversation we can understand the process, the tools you already have and the priorities of the team before specifying an intervention.

Video call · free · no obligationLet's talk on a video call A short conversation to understand your starting point and bring clarity.

POSSIBLE APPLICATIONS

Three creative tasks that we can work with Firefly.

Select a process to see what we would design and where the team intervenes. They are examples of service, not customer cases or automations in execution.

ILLUSTRATIVE EXEMPLARY

From brief to a shared visual direction.

For teams that need to value a concept before producing all the pieces.

  1. 01Agree the brief
  2. 02Prepare Boards
  3. 03Explore Directions
  4. 04Select with criteria
  5. 05Approve the development
WHAT'S PREPARED

Commented visual direction, with reference resources and brand decisions.

WHERE A PERSON INTERVENTED

The explorations are proposals; they are not presented as final pieces or as photographs of a real event.

Testimonial Proposal · Pending ValidationText written for this landing page. This is not a literal quote from Paloma Rodiles.

Portrait of Paloma Rodiles
Expert view · Adobe Firefly
To work with Firefly, the team needs a clear brief and references it can use. Generation helps to explore, but branding, selection and review are what make a proposal a useful piece.

TRIAR MODEL IS ALSO PART OF THE CONSULTATION

Same application, conditions need to be reviewed.

Firefly may provide access to Adobe and third-party models. We document what is used and what it implies for the project materials.

Models Adobe Firefly

We select functions appropriate to the type of piece and your environment.

  • Authorized entry assets.
  • Identified model and configuration.
  • Quality and end use reviewed.

Third-party models within Firefly

We value them when they provide a necessary capacity.

  • Conditions and treatment of the revised inputs.
  • Availability and verified credits.
  • Approval before using restricted material.

We do not attribute to all models the same conditions or guarantees. The rights of use, possible contractual covers and data processing are reviewed for the specific model, plan and order.

WHAT'S IN YOUR ORGANIZATION

What’s left in your hands.

We work on behalf of the client and provide documentation so that the team can understand, review and continue the work.

THREE MANNERS OF WORKING FOLLOWS

A service with a defined scope, team and continuity.

We can start with a diagnosis, implement a system or accompany the operation. The specific budget deliverables, dependencies, responsibilities and coverage.

CONSULTATION

Find the first creative use

Let's decide where Firefly can help within your flow.

  • Diagnosi
  • Test sample
  • Adoption Plan
We value this scope
PROJECT

Produce a campaign or a system

We accompany concepts, resources and adaptations.

  • Visual Direction
  • Generation and editing
  • Review and delivery
We value this scope
MONTHLY SERVICE

Maintain brand production

We coordinate recurring pieces with your team.

  • Agreed Volume and Formats
  • Creative Control
  • Training and Improvements
We value this scope

IF YOU ALREADY HAVE A STARTING POINT

Tell us how you work today. Adobe Firefly.

A summary of the process, the teams involved and the expected result helps us prepare the conversation. For the first assessment, no credentials or sensitive data need to be shared.

Karmina Team
KARMINA · PEOPLE, CRITERIA AND ADOPTION

TRAINING ON REAL WORK

Training on parts that the team has to produce.

We practice how to prepare references, choose functions, iterate and review before incorporating an image at work.

Marketing

Prepare briefs and evaluate proposals according to the communication objective.

Design and art direction

Work with references, editing and visual continuity between pieces.

Coordination and technology

Review accesses, models, credits and feasibility of flows at scale.

In-company training and support ↗Meet the Karmina ↗ team

ADOBE FIREFLY KARMINA ECOSYSTEM DINS

The tool is part of a wider system.

These connections are activated when the project needs them. Each service provides a specific part of the knowledge, strategy, production or operation.

CLARGE BEFORE YOU START

Scope and responsibilities, in writing.

The service of Karmina, the licenses of the tool and the costs of third parties are differentiated in the proposal.

Material with permissions

We use references and authorized assets. We especially check brands, people and confidential data.

Fidelity of the result

The AI can alter products, texts or details. The final piece goes through creative and factual review.

Plans and Credits

Creative Cloud, Firefly, Custom Models and API may have different availability, contracting and consumption.

Delivery agreed

Generations, retouching, layout, assembly, formats and rounds are specified in the proposal. We do not promise exclusivity or absence of legal risk.

COM SABREM IF IT WORKS

We measure usage and results.

Set a starting point and project indicators. We do not anticipate percentages of improvement without data.

Adapting to the brand

Proposals accepted according to a defined visual pattern with the team.

Production effort

Generation time, selection, retouching and approval per useful piece.

Continued

Reuse of criteria and incidences detected among campaign variants.

OTHER SERVICES FOR TOOLS

Consulting that we can evaluate according to your process. The links do not involve already configured integrations or you need all these tools.

CONSULTATION ADOBE FIREFLY

What parts do you want to produce with Adobe Firefly?

We can start with a campaign, a design flow or the training of your team.

hello@karmina.ai

Independent consulting of Karmina AI Studio. Trademarks identify tools; they do not involve partnership or certification. the Revised Capabilities 31 August 2026, subject to plan and availability.

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