KarminaAI StudioAgents · Services · Training
MIDJOURNEY CONSULTATION · CONCEPT, IMAGE AND ART DIRECTION
Midjourney, with
brand direction.
We bring Midjourney into the realm of creative direction: we explore concepts, define visual universes, and produce supporting images for campaigns and content. Karmina and Criterio bring the idea, the selection and the finish, with Brain to preserve the criterion.
A SHARED VISUAL INTENTIONAnd then the image.
An idea in the center.
SHARED CRITERIA
Atmosphere · Color · Light · Composition
Authorised references + creative selectionART DIRECTIONMOODBOARDSSTYLE REFERENCECAMPAIGN IMAGESTRAINING
THE START POINT
- Attractive images that do not explain the value proposition.
- A style that changes between pieces of the same campaign.
- Explorations without selection, documentation or next step.
The image must know what it is explaining.
An image can attract attention and have nothing to do with the brand. Before generating, we define the idea, the audience, the role of the image and the visual limits. This allows you to explore without losing the criteria that must guide the campaign.
We work with Midjourney as part of an art direction process. We select authorized references, compare results, review details and prepare the step to design or production. Generation is a phase of creative service.
KARMINA BRAIN · APPLIED KNOWLEDGE
Brain keeps the criteria that gives continuity to the images.
We document creative intent, references and selection decisions. The team has a shared visual context to review new proposals and continue the work without starting again.
THE STARTING MATERIAL
- Brand Positioning
- References with permissions
- Approved Addresses
- Examples and exclusions
- 01
Interpret
We translate the brief into atmosphere, composition, color and relationship to the message.
- 02
Explore
We prepare prompts and references appropriate to the function and version used.
- 03
Select
Compare the proposals with us according to the agreed creative criteria.
- 04
Document
We keep references, settings and decisions that help to continue the series.
ILLUSTRATIVE EXEMPLARY · MIDJOURNEY
How do we keep the same visual universe in a new piece?
It explains the working criterion; it is not a real response from the tool.What we prepareWe recover the approved address, references and composition rules. We generate variants and select the ones that support the story.
What's left to validateReferences guide the result; they do not guarantee exact reproduction of products, people or details.
The program maintains brand knowledge accessible to content and design teams; it does not involve training a private model of Midjourney.
Brain is part of how we deliver service. It is the cross-cutting program of Karmina to connect knowledge, people, tools and processes. The tasks of consultation, configuration and support are detailed in the proposal.
CONSULTANCY AND IMPLEMENTATION SERVICES
What you can do with Midjourney.
Consulting, configuration and continuous service according to your starting point. We specify volume, responsibility, dependencies and acceptance criteria before starting.
Creative diagnosis and selection of uses
Check brand, parts and needs. We decide where Midjourney can help explore or produce resources and where specific photography, illustration or design is needed.
US FREEM
Use map and brief of the first pilot.
Visual universes and moodboards
We prepare boards with authorized references, atmospheres and visual language proposals. Explain what each direction brings to the brand message.
US FREEM
Moodboard commented and proposed direction to approve.
prompts System and Style Reference
We define visual vocabulary, style references and working configurations. We provide selection consistency with the brief and record useful criteria.
US FREEM
prompts guide and references with revised examples.
Visual key exploration
We develop alternatives for the main image of a campaign. We value composition, space for the message and capacity for deployment in various formats.
US FREEM
Selection of visual concepts and development proposal.
Series of editorial images
We produce resources for articles, presentations and social content according to an approved direction. We review the coherence between pieces and adapt them to their function.
US FREEM
Curated series with identification, formats and criteria of use.
Storyboards and scene visualization
We prepare images to explain a sequence, an environment or a proposal before shooting or production. We mark the exploratory elements and those that need to be resolved later.
US FREEM
Storyboard or visual dossier to guide the production team.
Selection, retouching and step to design
We review details, anatomy, objects and consistency of the result. We coordinate retouching and layout with the right tools, and incorporate approved texts and logos.
US FREEM
Final pieces and working files according to the scope agreed.
Visual direction and recurring production
We accompany new needs of campaign or content while maintaining the visual guide. We adjust references, review deviations and form the team with the examples of the project.
US FREEM
Production package and updated guide with creative decisions.
POSEM CONTEXT A MIDJOURNEY
Where it makes sense to start with Midjourney?
In a first conversation we can understand the process, the tools you already have and the priorities of the team before specifying an intervention.
Video call · free · no obligationLet's talk on a video call ↗A short conversation to understand your starting point and bring clarity.
POSSIBLE APPLICATIONS
Three moments where a visual exploration can help.
Select a process to see what we would design and where the team intervenes. They are examples of service, not customer cases or automations in execution.
ILLUSTRATIVE EXEMPLARY
Find the image that explains the idea.
For campaigns that need to assess directions before producing the main piece.
- 01Define the message
- 02Explore concepts
- 03Compare Directions
- 04Select with the client
- 05Preparing for the Finish
WHAT'S PREPARED
Approved visual concept and instructions for campaign development.
WHERE A PERSON INTERVENTED
Logos, texts and product representations are resolved with the appropriate assets and controls.
Testimonial Proposal · Pending ValidationText written for this landing page. This is not a literal quote from Arnau Sanz.
Creative direction makes sense of explorations with Midjourney. We define what the image should explain, select the proposals with criteria and work the finish so that each piece is part of the same brand story.
From the Concept to the Piece
Selection and finishing are also service.
We agree whether the assignment ends in creative exploration or in a piece ready to use.
Visual Exploration
It serves to make an art direction decision.
- Alternatives with an explained intention.
- Documented references and configurations.
- Doubts and limits of the proposal visible.
Final piece
It requires specific design and testing.
- Retouching, composition and typography revised.
- Defined formats, resolution and channel.
- Products, brands and rights of use contrasted.
A generated image is not automatically a vector file, a faithful product photograph, or a layer-editable design. We will specify what the delivery includes.
WHAT'S IN YOUR ORGANIZATION
What’s left in your hands.
We work on behalf of the client and provide documentation so that the team can understand, review and continue the work.
- Creative Brief with visual goals and limits.
- Moodboard and commented art direction.
- Prompts, references and settings selected.
- Curated images and variants within range.
- Finished pieces and work files if they have been hired.
- Guide to visual continuity and team training.
THREE MANNERS OF WORKING FOLLOWS
A service with a defined scope, team and continuity.
We can start with a diagnosis, implement a system or accompany the operation. The specific budget deliverables, dependencies, responsibilities and coverage.
Define the visual territory
We evaluate the case and prepare a first exploration.
- Brief
- References
- Creative recommendation
Develop a campaign or series
We accompany the direction, the selection and the agreed finish.
- Concepts
- Visual production
- Touch and delivery
Maintain a line of sight
We produce recurring resources with a shared direction.
- Volume and agreed pieces
- Creative Review
- Guide and training
IF YOU ALREADY HAVE A STARTING POINT
Tell us how you work today. Midjourney.
A summary of the process, the teams involved and the expected result helps us prepare the conversation. For the first assessment, no credentials or sensitive data need to be shared.
TRAINING ON REAL WORK
Learn to direct the image and explain the selection.
The training combines brief, references, generation and review on representative pieces of your brand.
Marketing and content
Ask for images with a clear function and assess the fit with the story.
Design and art direction
Work with references, iterations and continuity of the series.
Coordination
Document selections, review visibility and prepare the transfer to production.
MIDJOURNEY KARMINA ECOSYSTEM DINS
The tool is part of a wider system.
These connections are activated when the project needs them. Each service provides a specific part of the knowledge, strategy, production or operation.
CLARGE BEFORE YOU START
Scope and responsibilities, in writing.
The service of Karmina, the licenses of the tool and the costs of third parties are differentiated in the proposal.
Visibility and confidentiality
We review plan, visibility mode and workspace before loading material. Stealth does not prevent other people from viewing content in shared spaces.
References and rights
We use authorized material and review the conditions of commercial use of the account. We do not guarantee exclusivity or legal protection of the result.
Work within the conditions
We do not offer bots, automations or unauthorized access to Midjourney. Each person uses their account according to the conditions of the service.
Delimited production
Number of addresses, images, formats and rounds are agreed before starting. The graphic finishing or audiovisual production are specified separately.
COM SABREM IF IT WORKS
We measure usage and results.
Set a starting point and project indicators. We do not anticipate percentages of improvement without data.
Creative Fit
Proposals that meet the pattern of the brand and the objective of the piece.
Time to Selection
Iterations and effort needed to pass a useful direction.
Consistency of the series
Deviations detected and necessary finishing work between pieces.
OTHER SERVICES FOR TOOLS
What could the next step be?
Consulting that we can evaluate according to your process. The links do not involve already configured integrations or you need all these tools.
CONSULTATION MIDJOURNEY
What visual universe do you want to build?
Tell us about the brand, the campaign or the series of content you have in your hands.
hello@karmina.aiIndependent consulting of Karmina AI Studio. Trademarks identify tools; they do not involve partnership or certification. the Revised Capabilities 31 August 2026, subject to plan and availability.
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