Pans & Company

A Round Muuuy Day: Creativity and Strategy for the Rodons of Pans & Company

A comprehensive campaign was developed to communicate the launch of the new Rodons in both Spain and Portugal, a new range of bagel-type sandwiches composed of three varieties: Roasted Chicken, Cruixent Chicken and Pulled Pork Guacamole. Communication centred on the idea of “a reaaally well-rounded day” at an equally “well-rounded” price. This became the campaign’s main hook, alongside its affordable price points of €4, €5 and €6 respectively.

Read the story ↓Original project ↗

Image of the project of Pans & Company — Karmina
Published Project · December 2025

Our history with the client

Before the creative work, there was a relationship to understand.

01
Entering the context
A comprehensive campaign was developed to communicate the launch of the new Rodons in both Spain and Portugal, a new range of bagel-type sandwiches composed of three varieties: Roasted Chicken, Cruixent Chicken and Pulled Pork Guacamole. Communication centred on the idea of “a reaaally well-rounded day” at an equally “well-rounded” price. This became the campaign’s main hook, alongside its affordable price points of €4, €5 and €6 respectively.
02
Building a way of working
Karmina connected concept, script, production and adaptations so that the same idea worked in different formats, moments and channels without losing strength.
03
Turning experience into a criterion
A campaign is not a collection of pieces. It is a narrative system with a central idea, clear rights, controlled versions and criteria to learn what happens.

The project, on stage

Visual materials published in the original case of Karmina.

A CAS IS NOT COPY

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Reading Karmina AI Studio

AI does not change the past. It shows how we can work better from now on.

The AI can speed up storyboards, adaptations, animation and versions. The concept, the representation, the rights and the final approval remain human responsibility.

This layer of AI is a current proposal inspired by the experience of the project. It is not presented as an implementation already made or validated by the client.

Connected Agents

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Services that make it possible

We design the architecture, knowledge and process before putting any agent to work.

Knowledge · Criteria · Human Gates

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Source and range

A real story, with a clearly separate new perspective.

The photographs, context text and metrics come from the public case of the agency. Karmina AI Studio adds the current reading of agents, services, knowledge and human supervision.

Published: December 2025 · Latest source update: April 2026.

Consult the original case at agenciakarmina.com ↗

YOUR START POINT