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16 · Editorial and culture · Campaign and production

Penguin Random House

The Success of Book Mode: The Summer Campaign for Penguin Random House

We developed the creative concept for Penguin Random House’s summer campaign and produced the entire campaign. Filming took place at Formatic University, which has a simulated aircraft cabin for flight attendant training. This gave the campaign an authentic setting.

Read the story ↓Original project ↗
Image of the project of Penguin Random House
Karmina

Published Project · March 2024

Our history with the client

Before the creative work, there was a relationship to understand.

  1. 01

    Entering the context

    We developed the creative concept for Penguin Random House’s summer campaign and produced the entire campaign. Filming took place at Formatic University, which has a simulated aircraft cabin for flight attendant training. This gave the campaign an authentic setting.

  2. 02

    Building a way of working

    Karmina connected concept, script, production and adaptations so that the same idea worked in different formats, moments and channels without losing strength.

  3. 03

    Turning experience into a criterion

    A campaign is not a collection of pieces. It is a narrative system with a central idea, clear rights, controlled versions and criteria to learn what happens.

The project, on stage

Visual materials published in the original case of Karmina.
Piece of the project Penguin Random House 1

A CAS IS NOT COPY

We can understand what is transferable in your context.

In a free video call we will separate the useful idea from the one that depended on the client, the data, the team or the specific moment.

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Reading Karmina AI Studio

AI does not change the past. It shows how we can work better from now on.

The AI can speed up storyboards, adaptations, animation and versions. The concept, the representation, the rights and the final approval remain human responsibility.

This layer of AI is a current proposal inspired by the experience of the project. It is not presented as an implementation already made or validated by the client.

Knowledge · Criteria · Human Gates

Without Foundation, there is no Agent.

Source and range

A real story, with a clearly separate new perspective.

The photographs, context text and metrics come from the public case of the agency. Karmina AI Studio adds the current reading of agents, services, knowledge and human supervision.

Published: March 2024 · Latest source update: December 2025.

Consult the original case at agenciakarmina.com ↗

YOUR START POINT

Tell us what you want to transform.

A summary of the challenge, the current process and the expected result is enough to begin to value a route of its own.

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