Services and adult public
Useful information, reputation, attention and continuity.
KarminaAI StudioAgents · Services · Training
FACEBOOK MANAGEMENT · COMMUNITY, VIDEO, GROUPS, EVENTS AND PERFORMANCE
Facebook is no longer a single feed. It is a network of communities, video, service and local discovery.
Karmina organizes the role of Facebook within the social ecosystem of the brand: Page, Reels, community, groups, events, attention and paid. Less inertia; more clarity on what each space should do.
Facebook
KARMINA · CANAL IN MOVEMENTCOMMUNITY→VIDEO→LOCAL
STARTAGE→CONTENTUT→PUBLICATION→CONVERSA→LEARN
AN ECOSYSTEM, NOT A LEAVE PAGE
The question is not whether Facebook still exists. It’s what specific value you retain for your audiences.
For many organizations, Facebook continues to connect adult audiences, local communities, groups, events, video, and attention. But maintaining presence by inertia generates duplicate calendars and little utility.
Karmina audits the role of the Page and decides what to keep, what to stop doing and what to enhance: video, community, paid, groups, events, traffic or service.
We don't feed Facebook because it's always been done. We manage it when it still fulfills a function.
FOR WHOM YOU FEEL
For brands with community, territorial capillarity or an audience that still makes decisions.
Value tends to appear when Facebook connects people, places, activities and service, not when only Instagram replicates.
Local business and territorial networks
Shops, facilities, offices, events and the local community.
Organisations and administrations
Public service, participation, groups and contextual information.
Consumption and e-commerce
Video, campaigns, catalog, remarketing and conversion.
CHANNEL LANGUAGE
Close, useful and complete enough not to depend on the click.
We adapt the story to communities that read, comment, share and ask questions. The tone can be more explanatory than in other channels without converting each post into a press release.
- Clear and actionable information
- Stories of people and territory
- Respond and Continue
- Coordinate organic, community and paid
- Duplicate Instagram without criteria
- Publish only links
- Open groups without moderation
- Confusing Volume with Community
A WAY TO SEE ITIt doesn’t “see all the information on the web.” Better: what will happen, who will be affected, what should be done now and where can you expand it.
BEFORE YOU CLOSE ABAST
You do not need to arrive with a defined solution.
We can review the challenge, starting point and priorities in a free video call. Putting order before writing the scope usually saves time and budget.
Video call · free · no obligationBook a free video call ↗A short conversation to understand your starting point and bring clarity.
FORMATS WITH A FUNCTION
An idea is not worth more simply because it fits everywhere.
Choose each format according to what you need to do on the channel. Identity is shared; behavior is not.
Posts by Page
Useful text, photo, link and update with a clear function within the service or community.
Reels and video
Short, long or live video in an increasingly unified experience.
Stories
Moments, reminders, proximity and short rhythm pieces connected with the Page.
Groups
Purposeful spaces, rules, moderation and a value proposition for members.
Events + paid
Call, coverage, amplification, remarketing and route to action.
TRANSVERSAL METHODOLOGY, CHANNEL DECISIONS
A repeating cycle. Judgement that builds over time.
Align
Objectives, public, moments and real capacity of the team.
→Plan
Territories, formats, calendar, managers and production.
→Create
Search, idea, copy, design, video and versions.
→Publish and chat
Distribution, community, listening and scaling.
→Learn
Reading, decisions and memory for the next cycle.
PEOPLE + AI, WITH EXPLOSIVE LIMITS
We redesign work so AI adds capability while responsibility stays with people.
More operational capacity
- Adaptations and versions
- Classification of comments
- Frequently Asked Answers
- Calendar controls and claims
- Reporting organic and paid
Criterion and responsibility
- The role of the channel
- History, territory and context
- Moderation of groups
- Attention and incidents
- Investment and final responsibility
SET UP A FIRST HYPOTHESIS
What would you like to strengthen on Facebook?
Select needs and you will see what capabilities could enter the service. The final combination is defined after understanding team, volume, sources, permits and risks.
04 POSSIBLE CAPACITIES
agents who provide support. People who govern.
In Facebook, the AI can adapt parts and order queries; the role of the channel, moderation, service and investment need clear accountability.
- AGENTMarket Scout
Order signs, references, topics and opportunities before turning them into ideas.
Human Gate - AGENTSocial Listener
It classifies conversations, questions, risks and opportunities without turning inferences into facts.
Human Gate - AGENTBrand Guard
Contrast voice, identity, claims, rights and criteria before a piece advances.
Human Gate - AGENTDashboard Builder
It maintains fonts and definitions for the reporting to be comparable and useful.
Human Gate
Facebook works when we stop treating it like an old shop window and look back at the people, groups, places and specific needs that still come together.
IF YOU ALREADY HAVE MATERIAL
Do you already have a brief? Send us.
It can be a finished document, a few notes or an email with context. We will read it before proposing a conversation or a first step.
KARMINA SOCIAL EXPERIENCE
200+brands have entrusted their social media to Karmina.
It is global experience in social media, not a specific attribution to Facebook Not even the use of agents. It is the agency criterion we put at the service of the channel.
LANDINGS FOR CANAL
One social media direction. A specific strategy for each platform.
BEFORE YOU SPEAK
Questions for an informed start.
01Does Facebook still make sense for a brand?+
It depends on the public, the community, the territory and the results. The diagnosis may conclude that it needs to be enhanced, reduced, or changed completely.
02Can you manage groups?+
Yes, if there is a purpose, rules, responsible and a model of moderation. We do not recommend opening a group just because the format exists.
03Does it include Reels and long video?+
The scope can include ideation, production and adaptation of short, long and direct video according to the function of the channel.
04Do you also manage Facebook Ads?+
Yeah. We can coordinate organic, paid, creative, audience and learning when there is a measurable goal and journey.
05Will AI answer the community?+
It can be proposed and classified in predictable queries. Complaints, personal data, incidents and sensitive situations pass through responsible people.
Let's talk about Facebook
What function should Facebook recover for your brand?
Explain the starting point, the team and the main challenge. A person from Karmina will review the case and propose a first step: diagnosis, pilot or recurring management model.
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