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PINTEREST MANAGEMENT · DISCOVER VISUAL, NEAR, INSPIRATION AND TRADE

Pinterest supports more than what people look at. It supports what they are still deciding.

Karmina turns Pinterest into a visual discovery system: intentions, board architecture, content, video, catalog, campaigns and measurement. Creativity useful to appear while the audience imagines, compares and plans.

Let's talk about Pinterest ↗See the service ↓
Pinterest
KARMINA · CANAL IN MOVEMENTINTENTION→CERCA→PIN
STARTAGE→CONTENTUT→PUBLICATION→CONVERSA→LEARN

A NETWORK OF FUTURE DECISION

Creativity must inspire, but also help to imagine the next step.

Pinterest works as a visual search and discovery layer. People save ideas, plan moments and compare options, so content can continue to be useful long after it’s published.

Karmina sorts intentions, words, boards, visual systems, destination pages and catalogs. We produce Pins that are not only beautiful: they place the product or knowledge within an idea that the public wants to make a reality.

We do not design to interrupt. We design for the brand to be useful while someone decides.

FOR WHOM YOU FEEL

For brands that can turn product, space or knowledge into actionable inspiration.

It makes special sense when the audience plans, compares, saves references or needs to visualize a future result.

01

Retail and ecommerce

Product, collections, shopping, catalogs and commercial moments.

02

Home, design and architecture

Spaces, styles, solutions and projects that can be imagined visually.

03

Fashion, beauty and lifestyle

Looks, routines, seasons and combinations with discovery value.

04

Gastronomy, travel and education

Recipes, guides, itineraries, infographics and saveable ideas.

CHANNEL LANGUAGE

Visual first, descriptive and oriented to an intention.

The text helps the image to be found and understood. We work titles, overlays and descriptions with specific words, benefits and context, without turning each Pin into an aggressive advertisement.

YES
  • Show a result or an idea
  • Specific and searchable titles
  • Visible but integrated brand
  • Connect Pin to a Consistent Destination
NO
  • Generic creativity without utility
  • Unreadable or excessive text
  • Always link to the man
  • Treat Pinterest as Instagram
A WAY TO SEE ITNot a “new collection.” Best: “5 color combinations to transform a small dining room.”

BEFORE YOU CLOSE ABAST

You do not need to arrive with a defined solution.

We can review the challenge, starting point and priorities in a free video call. Putting order before writing the scope usually saves time and budget.

Video call · free · no obligationBook a free video call A short conversation to understand your starting point and bring clarity.

FORMATS WITH A FUNCTION

An idea is not worth more simply because it fits everywhere.

Choose each format according to what you need to do on the channel. Identity is shared; behavior is not.

01DISCOVERY

Standard Pins

Vertical image, holder and destination to solve a specific intention.

02Demonstration

Video Pins

Movement, process, transformation or demonstration when the action best explains the result.

03EXPLORATION

Carousels and collections

Steps, variants, products and visual relationships that help you compare and explore.

04INSPIRATION

Idea and interactive formats

Richer content to inspire, teach or build an editorial experience.

05DECISION

Shopping and catalogue

Product connected with creativity, feed, context and performance campaigns.

THREE MANNERS TO ENTER IT

The same judgement. A scope adapted to your starting point.

Let's not pack the channel without listening to it. These modalities serve to guide the conversation and are dimensioned with the team.

01ORDER

Intentions + architecture

To find out what the public is looking for and how the presence should be organized.

  • Search for Intentions
  • Map of Tables
  • Visual system
  • Pins Pilot
If the brand has assets but not strategy.
02PRODUCE

Visual Content Engine

Recurrent Pins production from campaigns, products and brand knowledge.

  • Editorial plan
  • Design and video
  • SEO and metadata
  • Publishing and learning
If you lack useful volume and consistency.
03SELL

Organic + catalogue + paid

Connected system of discovery, product, destination page and investment.

  • Catalogue and creativity
  • Campaigns
  • Format tests
  • Reporting
If Pinterest is to contribute to trade.

TRANSVERSAL METHODOLOGY, CHANNEL DECISIONS

A repeating cycle. Judgement that builds over time.

01

Align

Objectives, public, moments and real capacity of the team.

→
02

Plan

Territories, formats, calendar, managers and production.

→
03

Create

Search, idea, copy, design, video and versions.

→
04

Publish and chat

Distribution, community, listening and scaling.

→
05

Learn

Reading, decisions and memory for the next cycle.

Common to all channelsBrief · calendar · production · approval · publication · readingSpecifics of PinterestPublic · voice · formats · timing · community · metrics

PEOPLE + AI, WITH EXPLOSIVE LIMITS

We redesign work so AI adds capability while responsibility stays with people.

AI ASSISTIX

More operational capacity

  • Group of Intentions
  • Title and overlay variants
  • Format Adaptations
  • Controlled catalog enrichment
  • Reporting of creatives
THE PEOPLE DIRECT

Criterion and responsibility

  • Visual and commercial strategy
  • Art Direction
  • Hierarchy and accessibility
  • Coherence between Pin and Destination
  • Investment and final decision
Human GateWe define which decisions need approval, who is responsible and what happens when the context comes out of the forecast.

SET UP A FIRST HYPOTHESIS

What would you like to strengthen on Pinterest?

Select needs and you will see what capabilities could enter the service. The final combination is defined after understanding team, volume, sources, permits and risks.

06 POSSIBLE CAPACITIES

agents who provide support. People who govern.

In Pinterest, the AI can group intentions and prepare variations; the visual strategy, the representation of the product and the relationship between Pin and destination are human.

  • AGENTMarket Scout

    Order signs, references, topics and opportunities before turning them into ideas.

    Human Gate
  • AGENTContent Agent

    Prepares research, structures and early versions from a brief and approved sources.

    Human Gate
  • AGENTVideo Editor

    Accelerate cuts, versions, subtitles and adaptations without deciding the creative direction.

    Human Gate
  • AGENTSocial Publisher

    Control calendar, formats, metadata and programming within agreed permissions.

    Human Gate
  • AGENTBrand Guard

    Contrast voice, identity, claims, rights and criteria before a piece advances.

    Human Gate
  • AGENTReview Agent

    Check the schedule and pieces before professional approval.

    Human Gate
Explaining my case ↗
It is not a software configurator.It is a way of understanding which parts of the service can be attended without losing criteria, traceability or responsibility.
Portrait of Mar Berzal
Service lead
Pinterest is powerful when we stop thinking about posts and start building a library of ideas that help the audience go from “like” to “that’s what I want to do.”
Mar BerzalContent Strategist

IF YOU ALREADY HAVE MATERIAL

Do you already have a brief? Send us.

It can be a finished document, a few notes or an email with context. We will read it before proposing a conversation or a first step.

THE CHANNEL IS PART OF A SYSTEM

We connect Pinterest with the capabilities your brand already has — and those it needs.

SOCIAL MEDIA SYSTEM

Social Media OS

The role of Pinterest within channels, content and measurement.

See more ↗CREATIVITY

Creative Flow

Design, video and variations to support a visual library.

See more ↗CERCA

GEO

Intention, content and entities connected with digital discovery.

See more ↗DATA

Analytics with AI

Reading of creativity, traffic and routes without inflated attributes.

See more ↗

KARMINA SOCIAL EXPERIENCE

200+

brands have entrusted their social media to Karmina.

It is global experience in social media, not a specific attribution to Pinterest Not even the use of agents. It is the agency criterion we put at the service of the channel.

LANDINGS FOR CANAL

One social media direction. A specific strategy for each platform.

BEFORE YOU SPEAK

Questions for an informed start.

01Does Pinterest only serve ecommerce?+

No. It can also contribute discovery to content, services, education, travel or visual projects. The requirement is to be able to turn value into a saveable idea.

02Can you work on the catalog?+

Yeah. We can coordinate feed, creativity system, product context, destinations and campaigns with technical and commercial teams.

03Do you need to create exclusive content?+

We can often start from existing assets, but they need to be recomposed according to the intention, verticality, hierarchy and behavior of Pinterest.

04Will the AI generate all the images?+

No. It can help you adapt or explore within approved criteria and rights. Art direction, actual product representation and approval are human.

05How do you measure the channel?+

We relate discovery, saves, outbound clicks, destination pages, catalog and conversion according to the data available.

Let's talk about Pinterest

What decisions could help inspire Pinterest for your brand?

Explain the starting point, the team and the main challenge. A person from Karmina will review the case and propose a first step: diagnosis, pilot or recurring management model.

hello@karmina.ai