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SNAPCHAT MANAGEMENT · VIDEO VERTICAL, STORIES, AR, CREATORS AND PERFORMANCE

Snapchat is experienced through an open camera, not watched from the sidelines.

Karmina designs a Snapchat presence tailored to channel behavior: Stories, vertical video, creators, Spotlight, AR, campaigns and learning. Native production with technology at the service of experience.

Let's talk about Snapchat ↗See the service ↓
Snapchat
KARMINA · CANAL IN MOVEMENTCAMERA→AR→VERTICAL
STARTAGE→CONTENTUT→PUBLICATION→CONVERSA→LEARN

A CAMERA AND COMPLICITY CHANNEL

The brand doesn’t compete just to be seen. Compete to be part of how people express themselves.

Snapchat combines visual messaging, Stories, Spotlight, creators, vertical video and augmented reality. Proximity and participation weigh more than the traditional advertising finish.

Karmina defines whether the brand needs organic content, creators, AR, paid or a specific activation. We build the idea and the production from the actual use of the camera, not from a late adaptation.

If creativity doesn’t feel native to the full screen, the logo won’t save it.

FOR WHOM YOU FEEL

For brands that need proximity, visual participation or access to young audiences with a real proposal.

Snapchat makes sense when the idea wins with camera, verticality, play, creators or augmented reality; not just because the audience is young.

01

Consumption and entertainment

Releases, culture, play, fandom and shareable experiences.

02

Retail and ecommerce

Vertical product, collections, test, transit and conversion.

03

Events and territory

Live moments, geography, filters and first-person coverage.

04

Brands with AR potential

Virtual test, transformation, utility or brand experience with the camera.

CHANNEL LANGUAGE

Visual, immediate and built for a screen you don’t expect.

The message comes in soon, the brand is clear and the action is understood without effort. Sound, gesture, text and interface are all part of the same piece.

YES
  • Think 9:16 from the start
  • Show before explaining
  • Integrate brand and interaction
  • Working with creators and real context
NO
  • Cut a Horizontal Video
  • Overloading text
  • Imitating Youth Language
  • Use AR as a decoration
A WAY TO SEE ITThey don’t “discover the product.” Better: a visual action that allows you to try it, transform it or see it in context.

BEFORE YOU CLOSE ABAST

You do not need to arrive with a defined solution.

We can review the challenge, starting point and priorities in a free video call. Putting order before writing the scope usually saves time and budget.

Video call · free · no obligationBook a free video call A short conversation to understand your starting point and bring clarity.

FORMATS WITH A FUNCTION

An idea is not worth more simply because it fits everywhere.

Choose each format according to what you need to do on the channel. Identity is shared; behavior is not.

01RELAT

Stories

Vertical sequences to explain, demonstrate and lead the audience to an action.

02ABAST

Spotlight and native video

Discover pieces with rhythm, creators and an idea that works in full screen.

03INTERACTION

AR Lenses and Filters

Experiences where the person participates, tests or transforms the world with the brand.

04CREDIBILITY

Creators

Native voices and production with fit, brief, rights, amplification and reading of results.

05CONVERSION

Ads and collections

Video or vertical image, Story Ads, Collection Ads and formats of performance.

THREE MANNERS TO ENTER IT

The same judgement. A scope adapted to your starting point.

Let's not pack the channel without listening to it. These modalities serve to guide the conversation and are dimensioned with the team.

01VALIDATE

Diagnosis + pilot concept

To check public, idea, format and production before a larger investment.

  • Context and audience
  • Formats map
  • Creative Concept
  • Pilot or prototype
If Snapchat is still an opportunity.
02ACTIVATE

Native campaign

A focused activation with creativity, creators, AR or paid according to the objective.

  • Concept and production
  • Creator's Plan or AR
  • Paid Deployment
  • Campaign Reading
If there is a specific moment or launch.
03SUSTAIN

Channel + performance

Recurrent operation of vertical content, community, creators and campaigns.

  • Editorial plan
  • Continued production
  • Paid and Optimization
  • Reporting creative
If the audience and capacity are already validated.

TRANSVERSAL METHODOLOGY, CHANNEL DECISIONS

A repeating cycle. Judgement that builds over time.

01

Align

Objectives, public, moments and real capacity of the team.

→
02

Plan

Territories, formats, calendar, managers and production.

→
03

Create

Search, idea, copy, design, video and versions.

→
04

Publish and chat

Distribution, community, listening and scaling.

→
05

Learn

Reading, decisions and memory for the next cycle.

Common to all channelsBrief · calendar · production · approval · publication · readingSpecifics of SnapchatPublic · voice · formats · timing · community · metrics

PEOPLE + AI, WITH EXPLOSIVE LIMITS

We redesign work so AI adds capability while responsibility stays with people.

AI ASSISTIX

More operational capacity

  • Research of creative patterns
  • Script and hook versions
  • Subtitles and adaptations
  • Grouping of comments and results
  • Reporting Parts and Paid
THE PEOPLE DIRECT

Criterion and responsibility

  • Concept and creative direction
  • Creators, Casting and Rights
  • Design of AR experience
  • Cultural Context and Security
  • Investment and final approval
Human GateWe define which decisions need approval, who is responsible and what happens when the context comes out of the forecast.

SET UP A FIRST HYPOTHESIS

What would you like to strengthen on Snapchat?

Select needs and you will see what capabilities could enter the service. The final combination is defined after understanding team, volume, sources, permits and risks.

06 POSSIBLE CAPACITIES

agents who provide support. People who govern.

At Snapchat, the AI accelerates research and versioning; the native idea, creators, rights, AR experience and security continue under human direction.

  • AGENTMarket Scout

    Order signs, references, topics and opportunities before turning them into ideas.

    Human Gate
  • AGENTContent Agent

    Prepares research, structures and early versions from a brief and approved sources.

    Human Gate
  • AGENTVideo Editor

    Accelerate cuts, versions, subtitles and adaptations without deciding the creative direction.

    Human Gate
  • AGENTSocial Publisher

    Control calendar, formats, metadata and programming within agreed permissions.

    Human Gate
  • AGENTBrand Guard

    Contrast voice, identity, claims, rights and criteria before a piece advances.

    Human Gate
  • AGENTReview Agent

    Check the schedule and pieces before professional approval.

    Human Gate
Explaining my case ↗
It is not a software configurator.It is a way of understanding which parts of the service can be attended without losing criteria, traceability or responsibility.
Portrait of Pedro García
Service lead
Snapchat asks to think from the camera and from the person who participates. When we do well, technology ceases to be an effect and becomes a brand experience.
Pedro GarcíaVideomaker

IF YOU ALREADY HAVE MATERIAL

Do you already have a brief? Send us.

It can be a finished document, a few notes or an email with context. We will read it before proposing a conversation or a first step.

THE CHANNEL IS PART OF A SYSTEM

We connect Snapchat with the capabilities your brand already has — and those it needs.

SOCIAL MEDIA SYSTEM

Social Media OS

Objectives, public and governance connected with the rest of channels.

See more ↗PRODUCTION

Dunder Mifflin

Concept and audiovisual production for campaigns and vertical video.

See more ↗CREATIVITY

Creative Flow

Visual ability and adaptations to support formats and versions.

See more ↗DATA

Analytics with AI

Connected reading of creativity, paid and tours.

See more ↗

KARMINA SOCIAL EXPERIENCE

200+

brands have entrusted their social media to Karmina.

It is global experience in social media, not a specific attribution to Snapchat Not even the use of agents. It is the agency criterion we put at the service of the channel.

LANDINGS FOR CANAL

One social media direction. A specific strategy for each platform.

BEFORE YOU SPEAK

Questions for an informed start.

01Does Snapchat make sense if we don't have organic community?+

You can have it as a campaign, creators, AR or paid. First we define whether the target needs recurring channel or focused activation.

02Can you create AR Lenses or Filters?+

We can define concept, experience, direction and production with the necessary technical profiles. The range is sized according to complexity and platform.

03Do you work with creators?+

Yeah. We include fit, selection, brief, direction, rights, amplification and reading, distinguishing audience from real credibility.

04The AI can generate the pieces?+

It can accelerate research, script, versions, and post-production. Management, creators, rights, HR and sensitive decisions remain human.

05Does Snapchat include Ads?+

It can include strategy, creativity, configuration, monitoring and paid learning according to objective, budget and available data.

Let's talk about Snapchat

What experience could your brand build on Snapchat?

Explain the starting point, the team and the main challenge. A person from Karmina will review the case and propose a first step: diagnosis, pilot or recurring management model.

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