B2B and professional services
Authority, lawsuit, cases and relationship with decision makers.
KarminaAI StudioAgents · Services · Training
LINKEDIN MANAGEMENT · AUTHORITY, BUSINESS, TALENT AND EMPLOYEE ADVOCACY
Your brand’s knowledge only matters if LinkedIn shows it.
Karmina transforms internal knowledge into an editorial presence that builds authority, converses with decision-makers and activates people in the organization. Strategy, content, profiles, partner page, paid and measure.
LinkedIn
KARMINA · CANAL IN MOVEMENTEXPERTESA→BUSINESS→TALENT
STARTAGE→CONTENTUT→PUBLICATION→CONVERSA→LEARN
KNOWLEDGE THAT IT BECOME PRESENTATION
LinkedIn does not need any more corporate speech. It needs expertise, people and a point of view.
An organization already contains valuable stories, criteria, projects, data and professionals. The challenge is to extract this knowledge, validate it and turn it into an editorial voice that can be sustained.
Karmina connects Company Page, management profiles, talent, employment advocacy and paid within the same system. The brand gains authority without fabricating opinions or cloning everyone’s voice.
Thought leadership is not seeming expert. It’s sharing an idea of your own that you can sustain.
FOR WHOM YOU FEEL
For organizations where trust precedes decision.
LinkedIn has more value when buying, talent or reputation depend on people who need to understand who knows what and why they should hear it.
Corporate Brands
Company Page, Leadership, Reputation and Transformation Story.
Talent and culture
Employer brand based on people, trades and real experiences.
Management and expert teams
You see your own connected without turning them into copies of the brand.
CHANNEL LANGUAGE
Expert, readable and with something to say.
The voice combines evidence, experience and opinion. We adapt the registration to the Company Page and to each professional, without filling in the jargon text or attributing ideas that are not theirs.
- A clear thesis
- Experience, data and examples
- Differentiated views per person
- Usefulness before self-pumping
- Empty corporate slang
- Reviews manufactured by AI
- The same text for all profiles
- Confusing Impressions with Business
A WAY TO SEE IT“We don’t put people at the center.” Better: what concrete decision you have changed, what happened and what you have learned.
BEFORE YOU CLOSE ABAST
You do not need to arrive with a defined solution.
We can review the challenge, starting point and priorities in a free video call. Putting order before writing the scope usually saves time and budget.
Video call · free · no obligationBook a free video call ↗A short conversation to understand your starting point and bring clarity.
FORMATS WITH A FUNCTION
An idea is not worth more simply because it fits everywhere.
Choose each format according to what you need to do on the channel. Identity is shared; behavior is not.
Editorial posts
Text, image or video to defend an idea, share an experience or open a professional conversation.
Documents and carousels
Methods, data, guides and cases in a format that arranges knowledge visually.
Articles and newsletters
Depth and continuity for topics where the brand or experts can build an audience of their own.
Profiles and advocacy
Content for leaders and teams with interview, differentiated voice, support and participation criteria.
Sponsored Content
Amplification of pieces and campaigns when there is public, proposed and routed after the click.
TRANSVERSAL METHODOLOGY, CHANNEL DECISIONS
A repeating cycle. Judgement that builds over time.
Align
Objectives, public, moments and real capacity of the team.
→Plan
Territories, formats, calendar, managers and production.
→Create
Search, idea, copy, design, video and versions.
→Publish and chat
Distribution, community, listening and scaling.
→Learn
Reading, decisions and memory for the next cycle.
PEOPLE + AI, WITH EXPLOSIVE LIMITS
We redesign work so AI adds capability while responsibility stays with people.
More operational capacity
- Validated knowledge retrieval
- Structures and early versions
- Adaptations by format and profile
- Voice Controls, Claims and Sources
- Reporting and Editorial Memory
Criterion and responsibility
- Interviews and active listening
- Own opinion and experience
- Validation of data and examples
- Relationships and professional conversation
- Approval of each voice and final decision
SET UP A FIRST HYPOTHESIS
What would you like to strengthen on LinkedIn?
Select needs and you will see what capabilities could enter the service. The final combination is defined after understanding team, volume, sources, permits and risks.
06 POSSIBLE CAPACITIES
agents who provide support. People who govern.
In LinkedIn, the AI can recover and adapt knowledge; the opinions, experience and voice of professionals should not be fabricated.
- AGENTKnowledge Guide
It recovers validated internal knowledge so that the content has substance and traceability.
Human Gate - AGENTMarket Scout
Order signs, references, topics and opportunities before turning them into ideas.
Human Gate - AGENTContent Agent
Prepares research, structures and early versions from a brief and approved sources.
Human Gate - AGENTSocial Publisher
Control calendar, formats, metadata and programming within agreed permissions.
Human Gate - AGENTBrand Guard
Contrast voice, identity, claims, rights and criteria before a piece advances.
Human Gate - AGENTReview Agent
Check the schedule and pieces before professional approval.
Human Gate
LinkedIn works when we stop asking for content from experts and build a process so they can think out loud, validate their ideas and turn them into a sustained presence.
IF YOU ALREADY HAVE MATERIAL
Do you already have a brief? Send us.
It can be a finished document, a few notes or an email with context. We will read it before proposing a conversation or a first step.
KARMINA SOCIAL EXPERIENCE
200+brands have entrusted their social media to Karmina.
It is global experience in social media, not a specific attribution to LinkedIn Not even the use of agents. It is the agency criterion we put at the service of the channel.
LANDINGS FOR CANAL
One social media direction. A specific strategy for each platform.
Let's talk about LinkedIn
What should LinkedIn prove about your organization?
Explain the starting point, the team and the main challenge. A person from Karmina will review the case and propose a first step: diagnosis, pilot or recurring management model.
hello@karmina.aiFAQS · MARKETING AND CHANNELS
Frequently asked questions about linkedin for business.
Five essential answers. The Complete Guide in Development 20.01LinkedIn serves for brand, B2B sales or talent capture?
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It can resolve lack of authority, visibility in front of decision makers, talent attraction and knowledge distribution. It also connects corporate, commercial and people communication without confusing the objectives.
02How are thought leadership territories defined?
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It is necessary to define audiences, objectives, proposal, authority issues, roles of partner page and spokespersons, editorial flow, response and social selling. There are also criteria for voluntary participation by the team.
03How can the AI help interview experts and structure ideas?
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The AI can interview, structure ideas, adapt formats, summarize reports and prepare variants. You can also spot issues, but you don’t have to make up personal opinions or publish on someone’s behalf without approval.
04How is the value of LinkedIn measured in a long B2B process?
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It is measured with qualified range, relevant profile interaction, conversations, traffic, leads assisted, talent and reputation. The final click does not capture the entire value in B2B.
05How can you highlight a specialized pime in LinkedIn?
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Yeah. A specialized SME can build authority with few spokespeople and deep content. You do not need to publish every day, but to provide a useful and sustained voice.