KARMINA · STRATEGY, CREATIVITY AND HALF
We connect the brand with the people wherever they look, move and decide. Connected television, video and digital outdoor advertising with the same strategy, AI integrated and direction of Karmina.
AN AUDIENCE. DIFFERENT TIMES.The same story, adapted to each screen.
STRATEGY, PLANNING AND ACTIVATIONOM OMNICANAL PUBLICITY
Connected Media is the service of Karmina to connect audiences, creativity, media and measurement. We define who we want to reach, what to remember and what role each impact has.
It can be used to raise awareness of a brand, strengthen its positioning, reimpact compatible audiences or accompany the demand that is already working in social and search. The AI is integrated into the process; strategy and responsibility belong to the team.
THE MAP OF HALFS
We select the environments according to the audience, the objective and the budget. The availability of each brand, format and segmentation is validated by country and campaign.
AND MORE MOMENTS TO CONNECT · SPORT, MUSIC AND EDITORIAL CONTENT
Fire TV
DAZN
Pluto TV
Plex
Vevo
Sky
CNNAlso Mitele, Mediaset Infinity, Disney Channel and Bloomberg, as available.
Reference marks of the advertising ecosystem; logos do not imply direct collaboration or guaranteed access to the entire inventory.
STREAMING
Video within contents of streaming. It allows working coverage and affinity with consumer, navigation and shopping signals available in the Amazon ecosystem.
Hearings for compatible interests, intent and own data.
Advertising availability in Spain. We confirm the format, segmentation and purchase conditions of each campaign.
Amazon Ads · Prime Video ↗SERIES AND FILMS
Presence in the plan with advertisements to build notoriety, recall and brand association with entertainment.
Publics of the plan with advertisements; own data via admitted routes, such as LiveRamp in Spain.
Advanced formats and segmentations are not deployed the same across all countries. Validate what can be hired.
Netflix · formats, own data and measurement ↗ENTERTAINMENT
Contexts of series, films and cultural universes to reinforce the story and the presence of brand.
Affinity of content and audience options by medium, market and advertising policy.
The novelties announced do not amount to inventory available. HBO Max has announced Moments for the end of 2026.
Disney Advertising · ecosystem EMEA ↗HBO Max · Announcement Moments for 2026 Ends ↗SPORT AND MUSIC
Environments to explore when sport, music or a cultural moment fit in with the audience and message of the campaign.
Affinity with contents, events and moments of consumption.
Rights, territories, competitions, devices and contractable spaces must be confirmed. Not all events admit the same activation.
TELEVISION AND VIDEO
Television, on-demand content and video environments with editorial context and local or international coverage.
Audiences related to programming and the market in which each medium operates.
Mediate in Spain; other brands and inventories may correspond to Italy, the United Kingdom or other markets.
DISCOVERY AND FREE CANALS
Channels with advertising, video-on-demand and discovery environments that can expand points of contact.
Consumption for themes, content or devices according to space.
Fire TV is a device and discovery environment; it is not equivalent to a spot on Prime Video. We validate the exact location.
EDITORIAL CONTEXT
International Media Map References. Actuality, economy or entertainment bring different contexts for a brand.
Editorial and geographical affinity; always respecting the restrictions of public and content.
The presence of a logo does not confirm a current offer in Spain. We review channel activity, territory, availability and suitability before including it in the plan.
Spots before or during the content, with durations and specifications according to each medium. We prepare versions, subtitles and messages that can be read remotely.
Planning for affinity, editorial environment and fringe. Sponsorships, break formats or special pieces only when they are available and fit with the goal.
QR, web visit, brand search or compatible impact. Interactive options depend on the format; we do not assume that a TV spot can be clicked.
THE PLA CENTER
It is the set of people or homes that we want to connect with the brand for a need, an interest, a context or a moment. The advertising segment is the operational way to approach it, with the data and the available permissions.
Clients, leads and CRM segments with the necessary permissions. They serve to raise impact, exclusions or similar public when the media admits it.
Navigation, consumption or purchase signals provided by the media. Categories and quality vary by origin; we do not infer sensitive data.
Themes, programs and environments that fit with the brand. The starting point can be content, without identifying a person.
City, area of influence, time zones, mobility or proximity to the point of sale. Especially useful in digital outdoor advertising.
On connected TV, some signals identify a home or device, not the specific person watching. The coincidence is never assumed to be total. Amazon Ads · own audiences ↗Meta · use of customer lists ↗
EXPLORE THE CIRCUIT
Change the objective to see how audiences, Karmina, channels, data and services relate. Learning returns to creativity and the next decision.
Potential public, territories and related contexts
Origin · permissions · compatibilityBrand coverage and recall
Strategy + creativity + integrated AIScope, frequency, completed videos and brand lift when the studio is contracted.
Review additional coverage, better remember the message, and reduce excessive repetition.An example of guidance. A brand that wants to become known combines an audiovisual piece with screens in relevant areas. Measure scope and recall with agreed sources and studies.
Concept, parts and adaptations.
SPECIALIZED AGENTSMonitor, review and synthesizeAds Monitor · Brand Guard · Dashboard Builder.
KNOWLEDGEKarmina BrainCriteria and learnings for the next cycle.
Infographic of the service. Connections and agents are configured according to project, sources, and permissions; this scheme does not represent connected accounts or actual results.
DIGITAL OUT OF HOME · DOOH
The DOOH is advertising on digital screens away from home: streets, stations, airports, shopping centers and points of sale. It allows to adapt the presence to the place, the moment and the context.
TIMES SQUARE ·Image of context. It is not a Karmina campaign or a contracted circuit.
Andrae Ricketts / Unsplash ↗We plan by city, mobility environment or proximity to stores. We choose screens and circuits for their relationship with the audience, not just for size.
You buy by dates and times, and activations with signals such as weather or events when the circuit and data allow it.
Image, animation or video according to support, often without audio. We adapt hierarchy, contrast, duration and local versions at a distance and at the time of exposure.
A connected TV campaign can be reinforced on the street and continue in search, social or the web. Sharing a strategy does not involve identifying the same person at all points.
Playback Records or proof of play, screens, dates and stripes. Confirm broadcasts of the announcement.
Impressions, coverage and frequency estimated according to the model of the circuit. A broadcast may have several viewers; it is not an identified person.
Memory studies, store visits or sales, if they are included in the project. To speak of increase, a valid comparison and a sufficient sample is needed.
The DOOH does not automatically recognize pedestrians. Any connection with mobility or impact data on mobile requires authorized sources, availability and privacy guarantees. JCDecaux · programmatic outdoor advertising ↗IAB Europe · Programmatic DOOH Guide ↗
ANALYTICS · FROM DATE TO DECISION
Television and the outside can contribute to notoriety and demand without generating an immediate conversion. We define what we want to demonstrate and what data we need before we start.
Every piece has a function.
Sources and solutions that we can incorporate according to the project.
We connect the sources that provide answers, order them and present them in a shared environment, such as Google Data Studio. You don’t have to use all of these solutions or start from scratch.
This page describes service possibilities; it does not accredit active integrations, certifications or agreements with these brands.
To decide better.
Google Analytics 4 · Google Tag Manager
Visits, events, forms and purchases. Tag Manager helps display tags; GA4 allows you to analyze observable behavior and paths.
GA4 does not detect on its own all the impacts on a television or an outdoor screen.
Funnel · Supermetrics
Collect data available via connectors or exports, homogenize campaign names and compare investment, delivery and results.
Update frequency and fields depend on source, permissions and plan.
HubSpot · Klaviyo
Relate capture to lead quality, business opportunities or life cycle segments when data and integrations allow it.
It is not the same as identifying all the people exposed to a campaign.
Shopify · Wix · Triple Whale
Use store and sales data as a reference. In compatible projects, add attribution analysis, cohorts and customer value.
A sale attributed to a platform does not demonstrate, by itself, an incremental sale.
BigQuery · Data Studio
Consolidate historical and prepare dashboards with filters by period, channel, territory and campaign. Each metric preserves source, definition, and date.
Connecting reports does not automatically create a common identity or deduplicate audiences.
| Dimension | Possible indicators | Decision to orient |
|---|---|---|
| Delivery | Investment, CPM, serving prints, reproductions and locations. | Check that the campaign is running according to plan. |
| Coverage | Supply and frequency, per person, home or device depending on the source. | Detect excessive repetition and assess additional coverage. |
| Consumption of the video | Starts, quartiles, completed videos and completion rate. | Comparing parts and environments; completing a video does not prove attention. |
| Brand | Advertising record, knowledge, consideration and brand associations with brand lift studies. | Evaluate changes in perception with proper methodology and displays. |
| Response and business | Visits, brand searches, leads, sales and attribution available. | Relating signals; to estimate causality need specific experiments or studies. |
| Digital exterior | Verified emissions, estimated impressions, coverage and studies of store visits. | Separate the reproduction of the ad from the potentially exposed people. |
We don’t add platform scopes as if all people are different. We do not duplicate sales attributed by various channels. We separate observed metrics, estimates and study results. Reputation also requires listening and searching; an impression does not demonstrate confidence.
Connect it with the ↗ Analytics serviceAI FULLY INTEGRATED IN THE WORK
The AI is part of the planning, production and monitoring. Karmina assumes the direction of the service: public, message, creative quality, investment and reading of the results.
We gather learnings, compare scenarios and prepare proposals from the public and media mix. The team validates assumptions, availability and budget.
Designs, adaptations, subtitles and versions of parts supported by AI. People check message, rights, veracity, accessibility and fit with the brand.
Data quality controls, anomalies, alerts and synthesis. The changes in spending and publication follow the agreed approval circuit.
CONNECTED TO THE RESTAURANT OF KARMINA
Connected Media works with the agency’s other services when the project needs it. We define the connections so that each team contributes a specific part of the result.
INVESTMENT WITH CONTEXT
The planning by territory, public and period allows to study more limited campaigns. We compare the cost with the quality of the environment, the additional coverage and the frequency we need.
A low CPM can repeat too much the same audience; a more expensive environment can provide useful coverage or context. The decision comes out of the plan, not a universal tariff.
Breakdown budget before activating. Prices, minimum and availability are confirmed by proposal; we do not guarantee savings, scope or sales.
BEFORE YOU CONNECT
Audience strategy, selection of channels and formats, investment planning, creative adaptation, activation, monitoring and interpretation of results. We agree on the scope of production, technology, media and studies before starting.
We can take advantage of campaign learnings and own data that you also use in Meta, as long as we have permissions and are compatible with the means of destination. Meta interaction, interest or like audiences are not a contact base of our own that we can move automatically.
It can contribute to demand and sales, but the ride often continues on another device or later. Some formats support QR or interaction. To measure the effect, we work on coverage, branding and business data; we do not reduce it to clicks or demonstrate an incremental conversion.
We can study it and include it in the plan if there is an adequate and contractable inventory for the territory, budget and objective. A page logo is an ecosystem reference, not a guarantee of access to the entire platform.
It depends on the territory, audience scope, dates, media, formats and production. We separate investment in media, service, creativity and measurement. Before activating, we compare scenarios with current budgets; we do not apply a universal CPM nor guarantee results.
In signal analysis, scenario comparison, variant preparation, data control and alerts. The Karmina team defines objectives, validates creativity, approves investment and interprets results. Agents work with delimited missions and permissions.
We define a dashboard with the available sources, the metrics agreed and the frequency of update possible. You can use Google Data Studio or the environment you already have. Connections are implemented and validated according to scope; they are not assumed to be active.
Official sources consulted on the August 31 of 2026. Capabilities, formats and connectors change according to country, plan and permits. Announcements of future deployments are not presented as confirmed availability.
CONNECTED MEDIA · PARLEM-NE
Tell us what you want to achieve, who you want to reach and what channels you are already working on. We will help you assess formats, audiences, investment and measurement.
hello@karmina.ai
